Speaker: Iyad Kamal AmmanTT: e-Commerce Edition

1. Beyond the ‘Buy Now’ Button
@iyadkam
iyad@aramex.com
facebook.com/iyadkamal

2. ?
- How many of you bought something online?
- How many here owns an ecommerce site?
- How many here would like to set up an
ecommerce business?
- How many here know what to do to set up an
ecommerce site?

3. The eFulfillment Process?
Front-end Fulfillment Back-end Fulfillment
Transactions Managing Order update Tracking & Measure &
orders notification Transportation evaluate
Success of an on-line store requires critical
back-end order fulfillment and management

4. Traditional vs. eCommerce Logistics
Traditional Logistics eCommerce Logistics
Shipment Type Bulk Parcel
Demand Style Push Pull
Avg. Order $ More than $1,000 Less than $100
Destinations Concentrated Highly dispersed
Demand Stable, consistent Highly seasonal
Source: Forrester Research

5. The Amazon Package Journey

6. The Amazon Package Journey
1. Placed order on amazon.com
2. Order notification received with tracking details
3. Order picked, packed at Amazon fulfillment Center in
Kentucky
4. Pick up by UPS, shipped to Atlanta Hub
5. Atlanta hub shipped to JFK overnight
6. Packaged received at Aramex JFK hub
7. JFK captures order details (Supplier, weight, contents)

7. The Amazon Package Journey
8. eMail triggered to me that package received
9. Package loaded in container
10. Flies to Brussels on a freighter
11. Connects on flight from Brussels to Dubai
12. Received at Aramex Dubai hub
13. Connects on flight from Dubai to Amman
14. Clears customs
15. Received at Aramex Amman operations
16. Iyad SMS notified that package received and charges
17. Package delivered and money collected

8. All in 4
days!

9. What to consider
while setting up an
ecommerce site!?

10. Let us setup
www.AllofUShere.com
Note: this domain is available on for $9.99

11. What to Sell?
(Actually What do People Buy?)

12. 1. Apparel
2. Electronics
3. Books
4. DVD/CD
5. Shoes
6. Bag/Case
7. Mail & Magazines

13. Retail Stores vs.
Online Purchases
(Don’t worry there is huge potential for
online business)

14. Growth in Online Retail
• Regional online spending currently represents
around 5% of total retail spending. Estimated at $3.5
billion a year.
– In US around 15%; Europe, 17%
• But, while offline retail has grown 4% annually the
last two years, growth in online spending has
exceeded 10% annually

15. Where to Sell?
Largest ‘e’ SnS Markets are:
Kuwait
Saudi
UAE & Rest of GCC
Levant
(Must be REGIONAL)

16. Direct Ship or
Free Zone vs.
Non Free Zone
(How to replenish, where to stock)

17. Inventory
Accuracy +
Real Time

18. COD
(The most popular payment method)

19. Customs
Duties &
Formalities

20. CS
You have to be on Social Media, Live Chat, Call
Centers

21. Returns
Management?
A key component whether to buy from
a site or not and are mostly to residential addresses

22. Packaging
Not only for branding but to make sure the
product gets there in shape!

23. Customization
(Built to Order)

24. What does this mean?

25. Conclusion 1: What do eClients
Demand?
• A ‘PERFECT ORDER’:
– Nearly immediate delivery!
– Complete order flexibility
– Ability to track orders online
– Powerful and flexible return policies
– Great customer service

26. Conclusion 2
It is COMPLEX!!!
BUT
Very much doable
With Huge Opportunities
More to come……………

27. Thank you
@iyadkam
iyad@aramex.com
facebook.com/iyadkamal