The document summarizes the key things that worked when Amor Group, a Lockheed Martin company, adopted a content-led inbound marketing approach. It highlights 5 key points: 1) Understand the business value of marketing efforts, 2) No guaranteed method of success except getting to your customers, 3) Market assets should pitch constantly to prospects, 4) Prospects want to hear from experts quickly, not heads-down approaches, 5) Inbound is just part of the solution and marketing, sales, and business development alignment is critical. The results of adopting this approach included a 107% increase in web traffic, leads increasing from 60 to 100 per month, and a 125% increase in mobile impact, leading to increased revenue in