1. Beta Program Overview Summer 2010

2. intro ½ + year of development beta activities scheduled for summer engaging early adopters testing … who resonates and why, with what message, requiring what capabilities

3. quick scope Amplephi is provides a hosted emarketing content management solution specifically designed for businesses user based monthly subscription model

4. why are we doing this? content … its tedious, time consuming and resource intensive to get out to multiple online destinations exercise is devoid of best practices disconnected from cause-effect insights users stumble/intimidated by the need to know the in-outs of each destination (spouse test) … to help companies dramatically improve the way they engage in emarketing

5. further context significant trends in on-demand, hosted, browser based what tools do most companies need to run their sales and marketing efforts? CRM … Salesforce email campaigns … Constant Contact conferencing … GoToMeeting e-marketing … Amplephi

6. what does Amplephi do? Blog Post your website Social Update Press Release Rich Media

7. how does it do this? User Experiene Publishing Services your website Web Site Adaptor Layer Mapping Process Schedule Publish Ops Publishing Management Reporting Permalinks Shorteners Staggering Interrogation

8. quick terminology Collection of Channels = Template your website + Content = Broadcast Event Channels

9. solution overview beta.amplephi.com focus on “functional complete” initial release caveats 7 website destinations limited mapping no file uploads ... week of 7/16 no reporting limited administration controls

10. beta activities evaluation signup … see participation proposal discovery usage analysis

11. next steps provide access create broadcast events with test and own destinations conduct evaluation within next 5 days beta participationsignup 3 months 1st at no cost 2nd and 3rd at $25/user/month

12. recap dramatically improve the way organizations engage in emarketing test, test, test product message market

13. open discussion and next steps messaging impressions of solution beta approach … what else?