20 minute presentation originally given at UX Hong Kong on Feb 24, 2017

1. UX HONG KONG #UXHK FEB 24, 2017
DESIGN
ARGUMENT
THE
OF A
ANATOMY
@CORNELIUX

2. DESIGN IS POLITICS

3. “CAPACITY FOR DISCOMFORT”
@JJG

5. THE DESIGN PROCESS
TOOTHPASTEFORDINNER.COM

6. THE DESIGN PROCESS
RESEARCH CONCEPT/PROTOTYPE DESIGN
DANIEL NEWMAN
BILL BUXTON

7. MAKING DECISIONS

8. “THESE AREN’T THE DESIGNS
YOU’RE LOOKING FOR...”

9. Confidence
Experience
0%
100%
DUNNING-KRUGER EFFECT
None Expert
(knowledge)
*Nobel Prize Psychology 2000

10. UX PROFESSIONALS
User Evidence
User Research
Design Theory
Usability Testing Results, User Metrics
Contextual Inquiries, Ethnography, Interviews, etc.)
Elements (Line, Shape, Typography, Color, etc.)
Patterns, Principles (Proximity, Contrast), Laws (Fitts’
Law, etc.)
DesignValidationStack
byCennyddBowlesandJamesFox
MAKING DECISIONS

11. BUSINESSANALYSTS
UserAcceptance Testing, Process Metrics
JAD Sessions, Focus Groups etc.
Business principles
(efficiency, process streamlining, risk analysis etc.)
Evidence
Business Research
Business Theory
BusinessValidationStack
by@Corneliux
MAKING DECISIONS

12. UX PROFESSIONALS BUSINESSANALYSTS
User Evidence
User Research
Design Theory
Evidence
Business Research
Business Theory
MAKING DECISIONS

13. User Evidence
User Research
Design Theory
Evidence
Business Research
Business Theory
MAKING DECISIONS
UX PROFESSIONALS BUSINESSANALYSTS
Elements,
Principles, Laws
Principles(Efficiency,
Streamlining, etc.)
Deductive Logic
Argument

14. User Evidence
User Research
Design Theory
Evidence
Business Research
Business Theory
MAKING DECISIONS
UX PROFESSIONALS BUSINESSANALYSTS
Ethnography,
Interviews, Diaries
JAD Sessions,
Focus Groups
Inductive Logic
Argument

15. VERBALIZING NEEDS
People participate with
their guards up,
skeptical and critical.
People can stop
themselves from
retaining facts
BUSINESS (FORMAL CONVERSATION)
FAST COMPANY
Stories are much easier
to synthesize
People cannot stop
themselves from
remembering stories
UX (STORY-BASED CONVERSATION)

16. User Evidence
User Research
Design Theory
Evidence
Business Research
Business Theory
MAKING DECISIONS
UX PROFESSIONALS BUSINESSANALYSTS
Ethnography,
Interviews, Diaries
JAD Sessions,
Focus Groups
Inductive Logic
Argument

17. User Evidence
User Research
Design Theory
Evidence
Business Research
Business Theory
MAKING DECISIONS
UX PROFESSIONALS BUSINESSANALYSTS
Usability Testing UserAcceptance
Testing
Physical World
TestedArgument

18. MAKING DECISIONS
UX PROFESSIONALS BUSINESSANALYSTS
User Evidence
User Research
Design Theory
Evidence
Business Research
Business Theory
. . . . . . . . . . .
. . . . . . . . . . .
$
Usability Testing
UserAcceptance
Testing

19. Probability of
design project
success
MAKING PROJECTIONS
Hiring delay between lead BA
and lead UX designer
Probability of
conflict between
BAand UX
0
100%
2 months

20. @corneliux
唔該
THANK YOU.
#UXHK