Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Online presence for church
1. Bringing the church to the people, and people to the church
(wherever that may be)
2. Purpose of this presentation
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3
2
Overview of today’s web
Agree on timing and scope for our new web
presence
Excite participation in the project.
Educate and exchange ideas about ways we can
each individually promote our church and our faith
using the web.
3. We need
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…to transition to inbound marketing instead of
traditional outbound marketing via
…a content strategy
…an interaction strategy
Which means we need resources and support
…financial support
…commitment and buy in from leadership
…understanding and participation from volunteers
4. Once upon a time…
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Our website,
January 29, 2002
10. What can we do better?
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Interact and inspire
Share and encourage
Create and curate
Plan and promote
Integrate
11. Some definitions
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Online presence management
The process of presenting and drawing traffic to a personal or professional brand online
(source: Wikipedia)
Website
a group of World Wide Web pages usually containing hyperlinks to each other and made
available online by an individual, company, educational institution, government, or organization
(Source: Merriam Webster dictionary)
Social media
forms of electronic communication (as Web sites for social networking and microblogging)
through which users create online communities to share information, ideas, personal
messages, and other content (as videos) (Source: Merriam Webster dictionary)
Content management system
A Content Management System (CMS is a computer program that
allows publishing, editing and modifying content as well as maintenance from a central
interface. Such systems of content management provide procedures to manage workflow in
a collaborative environment.These procedures can be manual steps or an automated cascade.
(source: Wikipedia)
Blog/Microblog
A blog is a Web site on which an individual or group of users record opinions, information, etc.
on a regular basis.
Microblogging is a broadcast medium in the form of blogging. A microblog differs from a
traditional blog in that its content is typically smaller in both actual and aggregate file size.
Microblogs "allow users to exchange small elements of content such as short sentences,
individual images, or video links".[1] These small messages are sometimes called microposts.
Twitter and Tumblr are microblogging platforms.
12. 5/13/201312
Yesterday’s web
Brochureware
Static content
One way communication
We defined our message
and carefully guarded our
reputation
Today’s web
Interactive
Dialogue
Two-way/Multiple
conversations
Less control over
message and reputation
13. Traditional stages of parishioner
engagement
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Un-churched/Other churched/Unaware of us
Aware of us but unengaged
Trial: attended a worship service or event
Members: attend church, receive
correspondence
Volunteer in some capacity and/or
participate in stewardship
Recommend us to friends
14. New stages of (virtual) engagement
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Mutually unaware
Aware; posted an amusing or inspiring
Tweet; supported a mutual cause;
knew someone in common in real life
or on Facebook;
Follow each other on Twitter or like on
Facebook
Promote/Support an idea or event
Donate time or treasure in support of one
another
Recommend us to friends and vice versa
15. Review sites like Yelp can elevate or destroy
your brand…
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16. Review sites like Yelp can elevate or destroy
your brand…
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17. Review sites like Yelp can elevate or destroy
your brand…even if you’re a church.
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24. Where do we go next?
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Migrate from a static website into an integrated content management
system
Train editors and content creators, ensuring we have ongoing
updated content and a constant, interactive presence on Facebook
and Twitter
Encourage multiple email newsletters to groups such as education
(parents, teens, or volunteers); music; liturgical or contemplative
prayer; as well as the overall newsletter.
Incorporate social media into the new content management system.
Facebook
Twitter
Google+
LinkedIn
YouTube
Pinterest
Instagram
Foursquare
25. What are our limitations?
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Manpower
Funding
As in, none
26. Advantages of a Content Management
System
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Can incorporate content from other sources
RSS feeds, such as from blogs; perhaps from the diocese
Multiple opportunities for congregants to post their
own content
So, the Altar Guild, or the Men’s Prayer Group, or the
MusicMakers don’t have to wait for me or for Cristi to get
content online.
They also don’t have to wait when correcting items when
things change.
Dropping modules in is easier than programming by
hand, so we can add functionality over the long run.
27. Timeline
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Creating the new content management system
Dependent on vestry approval
Estimate for phase one:
Twelve weeks of development work via a three person team
Two weeks of functional and user-acceptance testing,
interspersed in the development
One week to do content review for static content
Two weeks of training once the site is ready to go live
Sandra is gone throughout June, so estimated go live date
reflects that.
Estimate go-live: September
28. Phase one functionality
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For sure
New design
Content port from existing site
(reviewed and refreshed)
RSS feeds from diocese and blogs
from Father Rick, the youth group
and Kathy
Integration with Facebook, Twitter,
YouTube and Google+
New Google+ profile
New reviews from members on
Google and elsewhere
(yellowpages.com, superpages.com,
yelp)
Photo gallery integration, with
multiple editors who can post
Multiple newsletters
Post bulletin and Fully Alive News
online prior to church service
Maintain vestry reports in publicly
accessible area
Testimonials for local vendors
Perhaps
Review PayPal to see if we can
make online donation easier
Consider creation of groups instead
of YAHOO newsgroups
Event management module a la
SignUpGenius
Better event calendar presentation
Will research room reservation
options
29. Phase two
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Improve online donation ease of use
Social media campaigns
Ongoing small improvements and content additions
Member blogs
Member businesses
Other blogs of interest
Causes
News
30. Phase three
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Ecommerce and member management
Overhaul ecommerce
Offer a store, if we have merchandise
Offer various ways to donate
Make the member database an online database
31. A final ask
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Before you leave, commit to write a review of this
church on Google, yellowpages.com, Yelp, or
superpages.com.
Just write up a quick note as to why you come here and
why you think others would find it a good place to
worship.
If you do not want to write a review, consider telling me
who you will ask to write one instead.
Like our page on Facebook, Post comments.
Follow us on Twitter.
Find a videographer.
32. Resources
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Best Church Websites:
http://www.bestchurchwebsites.org/
Church Marketing and Social Media:
http://youtu.be/zufNB2CjQq4
Social Media | 6 Practical Ways to Use it in a Ministry
Context: http://youtu.be/hv59ysBczdg
Creating a Social Media Campaign for Your Church:
http://joshburns.net/blog/?p=2106
Ten Best Practices for Churches Using Facebook:
http://stevefogg.typepad.com/blog/2010/09/10-best-
practice-tips-for-churches-using-facebook.html
