1. The Turmoil that Surrounds it Amrita Prasad 4939410 Information Management 191

2. Real Groovy started off.....

3. .....bright and rosy.....

4. Sale of CD’s were on the roll..

5. Turnover was good and the owners were happy =

6. However, things have been a little gloomy in recent times

7. It’s a tough battle with advancing technology

8. How?

9. More Portable music devices...

10. ... leading to increased demand of digital music

11. A rise in ....... .....in the form of.....

12. Peer – Peer file sharing Programs

13. which is a much cheaper way of obtaining music

14. Thus decreasing the sale of physical music recordings

15. Then there is

16. ..where bigger firms like The Warehouse tend to dominate the market

17. by offering lower prices hence obtaining a greater market share

18. Also, the evolution of online shopping

19. has led to greater convenience in obtaining music....

20. All the above factors put pressure on Real Groovy’s business operations

21. What can Real Groovy do?

22. 1.Keep up with the advancing technology and introduce a new digital music store

23. 2. Maximise on its strengths

24. like providing a diverse range of products

25. These may once again lead to =