Online Reputation Management is now vital to a brand’s survival in the market, majorly due to the misuse of Freedom of Speech. It has resulted in people on the internet talking about anything and everything they want. People, in general, have always had a lot to say but with the advent of the internet, they now have a platform. This platform lets them speak about anything under the sun. Great things have come out of this freedom of speech but some not-so-good things have too. Letting people say anything they want about your brand is a scary aspect for most. That is because a lot of the times their views aren’t authentic or unbiased. People can come in with a lot of preconceived notions about your brand despite the wonderful product or service you may provide them with. Source URL - https://www.issuewire.com/online-reputation-management-or-orm-and-its-legal-aspect-1664684982157068

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Online Reputation Management Or ORM And Its Legal Aspect
Online Reputation Management Is Now Vital To A Brands Survival In The Market. That’s Why
Brands Take The Help Of Online Reputation Management Services.
Los Angeles, Apr 23, 2020 (Issuewire.com) - Online Reputation Management is now vital to a
brand’s survival in the market, majorly due to the misuse of Freedom of Speech. It has resulted in
people on the internet talking about anything and everything they want. People, in general, have always
had a lot to say but with the advent of the internet, they now have a platform. This platform lets them
speak about anything under the sun. Great things have come out of this freedom of speech but some not-
so-good things have too. Letting people say anything they want about your brand is a scary aspect for
most. That is because a lot of the times their views aren’t authentic or unbiased. People can come in
with a lot of preconceived notions about your brand despite the wonderful product or service you may
provide them with.
Technically speaking though, all comments made online on various social media platforms or otherwise
aren’t all legal. A lot of them tend to use defamatory language and spread false information out there that
is aimed at damaging a company’s reputation. This puts the company’s online and sometimes even
offline reputation at risk. But at the same time, it can deter potential customers from dealing with your
business. It is truly scary to think that a comment made online about your brand, purely out of spite, can

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lead to decreased sales for you. Let that sink in. That’s why this is the major reason brands today take
the help of Online Reputation Management Services so that they have some control over what is being
said about them. It gives them the power to control the narrative to a great extent.
Defamatory comments and false information can range from simply being mean to being outright
outrageous! The ones on the latter side of the spectrum can be very damaging to a company’s
reputation and business in general. How an ORM Expert deals with such situations is based on where
things are on that spectrum. Sometimes, addressing the comment responsibly is enough. But if things
are past that, other more serious actions can be taken. One way is to get the review taken down by the
platform itself, especially if it has false information. All platforms have their own set of rules and you are
legally allowed to contest the validity of any kind of false information out there about your brand. If the
attack is more malicious than that, proper legal action can be taken. Threats of any kind can be traced
and taken care of in the right manner. Investigations in the past have resulted in stopping such threats
and comments. Thanks to them, the business owners can take a sigh of relief and keep doing their jobs.
In the kind of times we live in today, cybercrime is a branch of crime that has to be taken more and more
seriously every day. Legal actions are being taken to keep such activities at bay. These cyber laws that
are in place help maintain the Online Reputation of a brand. It has never been easier to have your online
reputation in your control, albeit to a certain extent but still.
So let’s take advantage of these times and rely on the powerful Service that is Online Reputation
Management.
In Regards To The COVID-19 Pandemic: Stay Safe, Stay Healthy, And Stay Home.
Media Contact
ORM Expert
contact@ormexpert.in
+91 704 587 6425
Source : ORM Expert
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