Wondering what content marketing strategy really stands for? The basic idea is, providing high-value content, strategically, so that people come to your website on their own. It is about understanding what your target audience is looking for, what medium and channel they use to consume the content they are looking for, how you are going to produce that content and then broadcast it.

1. What is
Content Marketing Strategy?
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2. What is
Content Marketing Strategy?
Something new The conventional stuff
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3. What is
Content Marketing Strategy?
In order to understand what is “content marketing strategy”, we first need to
understand what is “content marketing”.
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4. What is
Content Marketing Strategy?
Let’s first for a while ignore the strategy part and focus on
content marketing
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5. What is
Content Marketing Strategy?
In simple terms content marketing means publishing and broadcasting
quality and relevant content in such a manner that people themselves
want to do business with you.
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6. What is
Content Marketing Strategy?
Content marketing involves understanding what your prospective customers
are looking for in terms of
•Problems
•Concerns
•Questions
•Information
•Knowledge
•Expertise
http://crediblecontent.net

7. What is
Content Marketing Strategy?
Content marketing involves understanding what your prospective customers
are looking for in terms of
•Problems Solve their problems
Solve their problems
•Concerns
•Questions
•Information
•Knowledge
•Expertise
http://crediblecontent.net

8. What is
Content Marketing Strategy?
Content marketing involves understanding what your prospective customers
are looking for in terms of
•Problems
•Concerns Address their concerns
Address their concerns
•Questions
•Information
•Knowledge
•Expertise
http://crediblecontent.net

9. What is
Content Marketing Strategy?
Content marketing involves understanding what your prospective customers
are looking for in terms of
•Problems
•Concerns
•Questions Provide answers to their questions
Provide answers to their questions
•Information
•Knowledge
•Expertise
http://crediblecontent.net

10. What is
Content Marketing Strategy?
Content marketing involves understanding what your prospective customers
are looking for in terms of
•Problems
•Concerns
•Questions
•Information Give them the information they are
Give them the information they are
•Knowledge seeking
seeking
•Expertise
http://crediblecontent.net

11. What is
Content Marketing Strategy?
Content marketing involves understanding what your prospective customers
are looking for in terms of
•Problems
•Concerns
•Questions
•Information
•Knowledge Provide them knowledge and
Provide them knowledge and
•Expertise empower them
empower them
http://crediblecontent.net

12. What is
Content Marketing Strategy?
Content marketing involves understanding what your prospective customers
are looking for in terms of
•Problems
•Concerns
•Questions
•Information
•Knowledge
•Expertise Become an authority figure in your
Become an authority figure in your
field by giving them expert advise
field by giving them expert advise
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13. What is
Content Marketing Strategy?
Content marketing paves way for inbound marketing that means people
coming to you rather than you invading their privacy or annoying them
with unsolicited messages.
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14. What is
Content Marketing Strategy?
Every business has unique content marketing needs and…
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15. What is
Content Marketing Strategy?
…this is where strategy comes in.
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16. What is
Content Marketing Strategy?
A WikiPedia entry aptly defines strategy as:
... the determination of the basic long-term goals and objectives of an enterprise,
and the adoption of courses of action and the allocation of resources necessary
for carrying out these goals
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17. What is
Content Marketing Strategy?
So content marketing strategy means:
• Identifying and defining your audience
• Understanding their problems and concerns
• Producing and publishing content in the formats your
audience prefers
• Making your content accessible through the platforms
your target audience uses
• Analyzing and studying outcomes and making strategic
changes accordingly
• Allocating and arranging resources for seamless implementation
of the strategy
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18. What is
Content Marketing Strategy?
Who?
Who? Why?
Why?
Content
Content
What?
What?
Marketing
Marketing When?
When?
Strategy
Strategy
How?
How?
Where?
Where?
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19. What is
Content Marketing Strategy?
Who?
Who? Why?
Why?
These are the
Content
Content
questions you What?
What?
Marketing
Marketing When?
When?
need to solve
Strategy
Strategy
in order to
implement a How?
How?
Where?
Where?
successful
content marketing strategy.
http://crediblecontent.net

20. What is
Content Marketing Strategy?
Who?
Who? Why?
Why?
These questions are
These are the going to be unique to
Content
Content your business.
questions you What?
What?
Marketing
Marketing When?
When?
need to solve
Strategy
Strategy
in order to
implement a How?
How?
Where?
Where?
successful
content marketing strategy.
http://crediblecontent.net

21. I’m Amrit Hallan. I own and run
Credible Content Writing Services
Visit my website to find out how we can work together. You can also follow me
at http://twitter.com/amrithallan or http://in.linkedin.com/in/amrithallan
http://crediblecontent.net