The Power of Empathy in Driving Conversions

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A presentation i delivered at a local (romanian) meetup dedicated to Conversion Rate Optimization. I talked about: - how Brene Brown inspired to fully understand empathy; - how to use the Empathy Map framework in Marketing; - how we used empathy at Heimdal Security to gain traction, improve the product, improve conversion rate and, finally, drive more sales.

Marketing

ALIN VLAD
THE POWER OF
EMPATHY IN DRIVING
CONVERSIONS

ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Brené Brown on Empathy

ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
• What are their
pain points when
using your
product?
• What do they say
or feel when using
your product,
whether in private
or public?
• What do they see
when they use
your product?
What is the
environment?
• How do they think
about their fears
and hopes?
Thinking Seeing
DoingFeeling
Empathy Map

LIVREAZĂ VALOARE ÎN MOD CONSISTENT
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS

ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
What problem does Heimdal FREE solve for you?

ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
What is the likelihood that would recommend Heimdal FREE to a friend or colleague?

ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Ongoing Empathy

MULȚUMESC PENTRU
TIMPUL ACORDAT!
alinvlad.page amvlad
www.alinvlad.com

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The Power of Empathy in Driving Conversions

1. ALIN VLAD THE POWER OF EMPATHY IN DRIVING CONVERSIONS

2. Câte ceva despre mine ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Director of Online Sales & Marketing la Heimdal Security, blogger allinbound.ro & alinvlad.com, Full Stack Marketer pasionat de Inbound Marketing și Marketing Automation. Obsedat de Growth Marketing.

3. HOW DO YOU DEFINE EMPATHY?

4. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Brené Brown on Empathy

5. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS

6. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS • What are their pain points when using your product? • What do they say or feel when using your product, whether in private or public? • What do they see when they use your product? What is the environment? • How do they think about their fears and hopes? Thinking Seeing DoingFeeling Empathy Map

7. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS

8. LIVREAZĂ VALOARE ÎN MOD CONSISTENT ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS

9. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS

10. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS

11. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS

12. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS

13. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS

14. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS

15. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS

16. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS What problem does Heimdal FREE solve for you?

17. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS What is the likelihood that would recommend Heimdal FREE to a friend or colleague?

18. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS What problem does Heimdal FREE solve for you?

19. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS What is the likelihood that would recommend Heimdal FREE to a friend or colleague?

20. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS

21. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS

22. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS

23. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Ongoing Empathy

24. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Ongoing Empathy

25. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Ongoing Empathy

26. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Ongoing Empathy

27. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Ongoing Empathy

28. MULȚUMESC PENTRU TIMPUL ACORDAT! alinvlad.page amvlad www.alinvlad.com

The Power of Empathy in Driving Conversions

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