1. PersuadeAmy Bruce
n7478526

2. I am…• Studying Bachelor of Business (Advertising)/Creative Industries
(Interactive and Visual Design)
• Interested in integrated digital campaigns

3. Agenda• Importance of persuasive digital advertising
• Ray Ban Campaign
• Faktum Hotels Campaign
• What this means for me?

4. Gen Y
Notorious
multitaskers
How to get the
message across?

5. http://www.digitalbuzzblog.com/ray-ban-ambermatic-lens-filter-app-installation/
• Ray Ban App (2012) designed by
Katryna Jones - Visual designer
from Sweden
• Location: London flagship store
• Concept: Instagram makes filters
to make life look better, Ray Ban
makes sunglasses that make life
look that way all the time.
• Persuade customers to try the
glasses on. Persuade customers to
share their experience.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.

6. Faktum ‘Hotels’ Campaign
• http://www.digitalbuzzblog.com/faktum-hotels-book-a-homeless-persons-room/
• Location : Gothenburg 2012
• Campaign developed by Forsman and
Bodenfors
• Concept: ask for charity in an an
innovative way. Get people talking.
• Persuade customers to donate to the
cause. Persuade customers to
advocate for the cause.
QuickTime™ and a
decompressor
are needed to see this picture.

9. For my project
• Total experience design - make it fun so that
customers advocate for you
• Be delicate with tough messages
• Make it interesting and easy to act on and share

10. For my project
• Total experience design - make it fun so that
customers advocate for you
• Be delicate with tough messages
• Make it interesting and easy to act on and share