Mobile connectivity has fundamentally changed the way people access information and make purchase decisions. Learn how customer-focused inbound marketing can help you make customers that will last a lifetime.
Presented during a continued education series for business and marketing professionals hosted by Vincennes University in March 2013.
10. “ Many Americans begin their purchasing
experience by doing online research to
compare prices, quality and the reviews of
other shoppers. Even if they end up making
their purchase in a store, they start fact-
finding and decision-making on the Internet.
— Jim Jansen
Pew Research Center’s Internet & American Life Project
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22. “ If you sell something you make a customer
today. If you help someone you make a
customer for life.
— Jay Baer
Author of Youtility
Founder Convince & Convert
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23. DELIVER USEFUL CONTENT THAT
CUSTOMERS NEED AT THE PRECISE
MOMENT THEY ARE SEEKING IT
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24. NB OU ND
W D OE SI K?
HO ING W OR
MA RK ET
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29. BLOGGING ADVANTAGES
55% more website visitors
79% more twitter followers
88% more leads per month for B2C companies
67% more leads per month for B2B companies
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Source: HubSpot