2. Who are the target audience for your
magazine?
16-24 year olds
Interested in new music of a variety of genres
Influenced by chart music
Enjoy live music
Mix of genders
3. How does music fit into their lives?
They listen to the radio often
Socialise at gigs
Watch music channels
Download podcasts
Keep updated on the music industry through iTunes,
We7, YouTube etc.
Use iPods/Mp3 players often
Buy informative materials such as magazines and
newspapers with features relating to music
4. How will your magazine address their
needs?
Cover a mix of genre’s which we think would appeal
to the target audience (16-24)
Cover big news stories about music artists in these
genres
Instant recognisable colour scheme and logo which
represents both genders
Regular features such as charts, gig guides and
competitions etc. to keep the magazine interesting
and new
Reviews of live shows as well as albums are regular
features
5. How will your magazine stand out from
others?
Most music magazines only have one genre of music
(rock/alternative), whereas ours will cover a variety
attracting a wider audience
We will have more features on artists that are new
to the industry, that we think are going to be big
Have an exciting competition every week
Will be cheaper than other magazines such as
Kerrang and NME.
6. Layout and form of images and text
Text will be written in a friendly and casual form,
which will help connect to the reader
The images will be laid out so that they are clear, and
will fit around the text
The colours of the images will be matched with the
colour scheme of the page
7. Layout and form of images and text
Text will be written in a friendly and casual form,
which will help connect to the reader
The images will be laid out so that they are clear, and
will fit around the text
The colours of the images will be matched with the
colour scheme of the page
