The role of empathy in imagination, innovation, and product design

1. “I know exactly how you feel.”
How Empathy Fuels Creativity
Crystal Rutland
www.empiricalux.com

3. DESIGN / DEVELOPMENT
USER FEEDBACK

4. DESIGN / DEVELOPMENT USER FEEDBACK

5. Empathy:
• Affective Empathy: A Shared Emotional Response
(Mirrored Response)
• Cognitive Empathy: Perspective Taking - seeing the world
through someone else’s eyes (“I know just how you feel”)

6. “Altruistic” Behavior in
Rhesus Monkeys
Jules Masserman, Stanley
Wechkin and William Terris
Northwestern University 1964

7. Portland Artist:
Jeannie Lynn Paske

12. “I, Pencil” by Leonard E. Read

18. Hyperbole and a Half
by Allie Brosh
hyperboleandahalf.blogspot.com

19. WHY
HOW
WHAT
“Start with Why” by Simon Sinek

20. WHO
WHY
HOW
WHAT

21. When is the last time a product made you
feel understood?

23. When is the last time a product made you
feel understood?

29. How Empathy
Fuels Creativity
Crystal Rutland
www.empiricalux.com