This document provides an overview of basic terminology related to the hospitality and tourism industry, including definitions for attractions, destinations, discretionary travel, events, international tourism, marketing concepts, needs, niche marketing, relationship marketing, target markets, tours, tourism, trends and other key terms. It recognizes information associated with the development of the travel, tourism and recreation industry.

1. OVERVIEW OF
Hospitality and
Tourism
2.01 Recognize basic information
associated with the development of the
travel, tourism, and recreation industry.

2. Basic Terminology
 Attractions
 Client
 Consumer
 Customer
 Destination
 Discretionary travel
 E-commerce
 Events

3. Basic Terminology
 Euro
 Intermediary
 International tourism
 Inbound tourism
 Outbound tourism
 Marketing concept
 Mass tourism
 Moment of truth
 Needs

4. Basic Terminology
 Niche marketing
 Relationship marketing
 Retailer
 Target market
 Theme park
 Tour
 Tourism
 Tourist
 Travel industry
 Trends
 Wants