2. My Target audience is both males and females. Who are aged 15-24 years old. My target
Audience will mainly be students. The audiences main interest will be going to gigs,
festivals and also partying. The music genre which my magazine will be rock/ heavy
metal/ emo/ indie and alternative music. My target audience will have a interest and a
passion for this genre for example they may play an instrument or be in a band. They
would also be middle class. My target audience would shop in places such as Urban
Outfitters, Topshop, Topman and Trash Rack.

3. The Stereotype for a teenager:
• Rude
• Alcohol
• Drugs
• Threatening
• Thief's
• Littering
• Bullies
• Informal
• Spits
• Smoke

4. Stereotypes of people are interested in Rock Music
• Depressed
• Anti Religion and Education
• Do Drugs
• Do not contribute to society
• Tattoos and Piercings
• Drinks Alcohol frequently
• Anti social and have anger issues
• Uneducated
• Violent
• Black clothing
• Long hair
• Do not take pride in their appearance
• Uneducated
• Poor hygiene
• Dark makeup

5. As my magazine will be distributed through Bauer and a lot of people will know about my
magazine I will use this to create a counter stereo type for my audience as I personally feel like
they do not fit the stereo type and that society has a wrong perception of people who enjoy
rock music.
I want my magazine to represent people who enjoy rock music as people who have a strong
passion for the music and are highly interested in rock culture. I also want to perceive the image
that people who like rock music are not depressed or unhappy in fact they can be full of life,
energetic and happy people. As my audience would enjoy going to gigs, festivals and parties
which is a stereotype I want to show the positive side in that they are social and that enjoy
having fun and living adventurously. I also want my audience to be represented by having a
unique and different style and for their outfits and makeup not to be frowned upon but
appreciated from having their own sense of style and feeling happy with themselves and how
they personally like to dress. Also as the stereotype for having a lot of tattoos and piercings is
mostly true and evident in my target audience I also would like that to be seen as positive by
letting people express themselves and demonstrate individuality which teaches people the
lesson it is okay to be yourself and different. Kerrang! has similar representations of social
groups as we share the same target audience and the same genres of the magazines therefore
they do not conform the stereotype as they understand that their target audience is
misunderstood in society.

6. In my magazine I have represented this counter stereo type in a positive way as:
Mise-en-scene
I have used mise-en-scene to portray this social group in a way which is not the stereo
type as for one of my images I have placed her in the woods. Although this would be a
stereotype as the woods are considered dangerous to society and that Amber would be
seen as making trouble and committing hooligan like acts in there, it can be seen by my
social group as she is living a adventurous, risk taking lifestyle which would be condoned
in the social group as I feel that people who enjoy rock music often want to have fun as
they attend gigs, festivals and parties a lot which are seen as fun events.
Props and costumes
I have used props in my images featured in the magazine to represent the
counter stereotype of this social group. As you can see in this image Patrick is
holding a guitar in his hand. This represents the passion for music and suggests
he plays the instrument or is in band which shows how much he is interested in
this genre. This represents the counter stereotype as I feel they are passionate
about the music therefore by showing the passion he would play he instrument.
The costumes that I have used in my magazine portray the image of the social
group I want to get across as in one of my images my model is wearing a Guns N
Roses band t-shirt. This represents the group as it shows their passion for music
by supporting other bands and showing an interest by promoting the other
band as well.

7. Lighting
As the stereotype for rock most people would assume that it would be
taken in dark lighting and on a black backdrop so that everything can be as
dark and as black as possible to represent the genre. However I have
chosen to take the majority of my images in light lighting which clearly
shows their face and outfit so that it does not come across as placing them
in dark lighting. I have done this so that it shows the counter stereo type
and that everything to do with rock does not have to be dark. The main
backdrop I have used in my images is light grey. This ensures that you can
see the model clearly on the background but by also making the image
look less plain instead of having a white background which is boring and
does represent the social group.
Language The language which I have used through out my magazine was
proper English but informal in a chatty way to still appeal to the younger
target audience. I refrained from using any slang and negative or rude
language . I have done this to represent that this social group can be
intelligent and well educated. I have also used words which would
represent their lifestyle such as 'Mayhem' on the front cover as they live a
lively and adventurous lifestyle. I have also used words such as 'Wild' and
'Riot' through out my magazine as it also relates to the lifestyle in which
they live.

8. Camera Angle
The majority of Camera Angles I have used throughout my magazine is
mid shots. By using the mid shot this relates to my target audience and
this social group as they would be interested in their appearance
(which is a counter stereotype of this group) and therefore by doing a
mid shot of my models I can show off their outfits. As these would be
well known popular artists the social group would be interested in
what they are wearing to gain fashion tips for their own benefit as they
would be interested in their own appearance.
Mode of address In all of my images I have ensured that they make eye
contact and look into the camera. This would help represent the social
group as they would feel more directed at and involved in the
magazine and with their favourite artists if they are being made eye
contact with as eye contact is a polite gesture made. This would also
represent them as I feel that they misunderstood by making eye
contact does show that are understand and welcomed into Destruction
magazine as they would feel involved from the artists featured inside
the magazine.

9. I have also represented this social group In the way I want rockers
to be portrayed as in my artist interview I have made sure that it
links in to the counter stereo type of people who have a passion
for rock. For example In my interview I discussed topics of being
misunderstood and how my artist deals with being portrayed as
negative character. This would represent the group as I feel that
they could personally link in with the interview and use the artists
answers to my questions to help themselves and to use as advice
in their situation as being seen as such a negative stereo type.

10. I represented the social group through the use of colour in my magazine. The colours black
and red are commonly used in rock magazines as they have connotations of violence and
anger. However I have used them to represent passion and power as they are powerful and
effective colours which would represent the social groups passion for music as it is a powerful
aspect in their life. As the colours used in my magazine can be seen in two different ways it
would attract the audience who do condone and represent the angry and aggressive side of
rock but it would also represent the counter stereotype which has a high passion for the music
which has an powerful effect on their lives.
The use of the colour yellow is bright, vibrant and uplifting
which represents the life of some who likes rock music and
shows the more positive effect on them as yellow
can represent happiness.
In the image I have circled the main use of the colour on my
I have used on my front cover. The 4 main colours I have
used is white, red, yellow and black.

11. Finally I have represented this social group y the price of my
magazine. As my target audience would be students I have priced
my magazine at £1.50 which would be an affordable price to that
age group as they may not have jobs as they would be focusing on
their studies or have a part time job which they would be using
their money for other necessities and living on a budget.
Therefore this price would attract my target marker and meet
their needs so they would be able to read my magazine.