1. Boot Camp 4
Entrepreneurs
Session 4:
Sept 17, 2012
4:00-6:00
Amy Sauers, Ph.D.
Catch the Social Media Marketing Wave
For Your Biz!

2. Agenda to Get Social
Intros &
Updates
How To
Mock Up
Your
Campaign
Pitch It!
2

3. How To:
Not Why Get Social?
much
$?
Grow
Customers!
Got a
little
time?
3

4. How To Do Social Media Marketing
Invite Engage Thank
Geek Out: Provide
Know the Customer Easy Tips Refer-a-Friend
Pain Point
Share a Funny
Picture
Loyalty Rewards
Ask Questions… And
Strategic Solution
Answer
Nurture Your Garden
Hold a Contest/Give on a Schedule
Coupons
Invite!
Events Call to Action!
4

5. How To …
Invite
Know the Customer Pain Point
Strategic Solution
Invite!
5

6. How To: Pain Point
Target •Care
Customer •Listen
Pain •Reflect emotion
6

7. How To: Strategy
•Right the wrong
Strategic •What tribe are
Solution you leading?
7

8. How To: Invite!
•Email
Invite •Letters
•Flyers
8

9. How To Do Social Media Marketing
Engage
Geek Out: Provide Easy Tips
Share a Funny Picture
Ask Questions… And Answer
Hold a Contest/Give Coupons
Events
9

10. Engage: Tools
Facebook
Instagram
Tribal
Campfires
Pinterest Twitter
Constant
Contact
10

11. Engage: Geek Out
Follow Others
Share a in the
Funny Interest Area
Picture/Video
Provide Be Friendly Give
Coupons &
Easy Tips
Free Gifts
Ask
Questions…
And Answer
11

12. Engage: Events
Have a
Hold a Contest Event Planning Community
Connection
Tweet: Post your
Relate to
favorite late-nite Link When
movement
photo!
If you’re photo is
chosen for our Link Where Local
video…
You’ll receive
coupons for a free Help those tribe
Link How
latte every day all cares about
year!
Link Who – Pics!
12

13. How To Do Social Media Marketing
Thank
Refer-a-Friend
Loyalty Rewards
Nurture Your Garden on a Schedule
Call to Action!
13

14. Thank: Refer-a-Friend
14

15. Thank: Loyalty Rewards
15

16. Thank: Nurture your Garden
Contact Contact Info: Phone # Address Customer USP Date Start Means of
Name Email Need – End Communication
Phil
Pat
Bob
Lucy
Keep track.
16

17. Thank: Call to Action
Ask for sign up or buy now.
17

18. Pitch it!
Intros &
Updates
How To
Mock Up
Your
Campaign
Pitch It!
18