Gamification and employee engagement Istanbul feb 2016
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Keynote speech on gamification and employee engagement for HR Conference in Istanbul - February 2016 #ik2016
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Gamification and employee engagement Istanbul feb 2016
- 1. Gamification and employee engagement An Coppens www.gamificationnation.com @GamificationNat
- 2. Gamification Nation • Founded in 2012 by An Coppens • Boutique gamification design consultancy • Solutions we offer: – Bespoke gamification design – Online gamification community – Serious games
- 4. • KPI's & metrics • Culture • Business objectives Business specifics • Motivation • Behaviour Understanding the player • Design • Test • Iterate • Implement • Support Gamification design Our process www.gamificationnation.com
- 5. What is gamification? Gamification (pronounced game-i-fi-ka-tion) is the application of game dynamics, game psychology and game mechanics to non-game situations and applications
- 8. Why is employee engagement such a buzzword?
- 9. Gamification and employee engagement Employee turnover down by 36% Engagement up by 48%
- 10. How do you recognise engaged employees? Engaged employees • Speak highly of their place of employment • Maintain strong interest in remaining at the company • Give extra effort in their work
- 11. Map the employee experience Onboarding Recruitment Job mastery Employer branding Job rotation Job enrichment Promotion Exit
- 12. Framework for engagement: learning community example •Enticing people to look into the learning community Attraction •Encouraging them to make their 1st contribution in the learning community Engagement •Stimulate ongoing contributions Nurturing •Enroll learning community members into other activities End game
- 13. Step 1: Design employee journey Discovery > Onboarding > Scaffolding > End game
- 14. Step 2: Understanding the players Observation of current behaviour Existing reports and data Surveys and focus groups Workshops and pilot testing Your employees
- 17. Step 3: Gamification design Business objectives employee profiling Gamification design
- 18. Onboarding navigation & beginners tour
- 20. Give feedback
- 24. Earn levels and powers
- 27. Quests
- 28. Step 4: Develop and implement Iterate & implement Test Develop Continuous feedback loops
- 29. TEST PILOT WITH DIFFERENT AUDIENCE SEGMENTS Men – Women – age groups – tech savvy – tech novices – etc.
- 30. If in doubt, who can help you out? • Ask an expert • Have an expert on board to facilitate the process • Learn from colleagues • Share experiences
- 32. Useful resources • My blog, community, online courses: www.gamificationnation.com • www.gamification.co • www.enterprise-gamification.com • Octalysis: www.yukaichou.com • Wiki on gamification: www.gamification.org • Courses: Coursera, Udemy, iVersity
- 33. Thank you for playing Keep in touch via @GamificationNat www.gamificationnation.com
Notas del editor
- Source: Dale Carnegie
- A survey by the Aberdeen Group found that organizations who deploy gamification improve engagement by 48% and turnover by 36%
- Experts are very active online – twitter, LinkedIn groups, Facebook groups They are a friendly bunch Some of us also do it for a living Conferences like these are excellent to learn from other people’s experiences