An almost complete recap of social media campaigns in Indonesia in 2012. See what Indonesian brands do through various social media channels. See what Indonesia twitter users talks about and what memes happen afterwards. And see what social and political cause happening in Indonesia's social media atmosphere.
2. • In 2012 Indonesia’s social media campaigns spread
through various digital channels. Most popular
channels are still Facebook, Twitter, and Kaskus.
Several campaigns now explore new popular
channels, such as YouTube, Pinterest, and Instagram.
• Facebook and microsite are used for activation
platform, while Twitter and Kaskus are mostly used
to spread buzz about the campaign. Several brands
has YouTube page now, though still rely on Facebook
and microsite for its activation program.
3. • Following slides are few samples of
Indonesia’s social media campaigns in 2012,
and by no means they’re complete. More
slides will be added in the future.
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