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INDONESIA’S SOCIAL MEDIA
    STUDY CASES 2012
• In 2012 Indonesia’s social media campaigns spread
  through various digital channels. Most popular
  channels are still Facebook, Twitter, and Kaskus.
  Several campaigns now explore new popular
  channels, such as YouTube, Pinterest, and Instagram.

• Facebook and microsite are used for activation
  platform, while Twitter and Kaskus are mostly used
  to spread buzz about the campaign. Several brands
  has YouTube page now, though still rely on Facebook
  and microsite for its activation program.
• Following slides are few samples of
  Indonesia’s social media campaigns in 2012,
  and by no means they’re complete. More
  slides will be added in the future.
.
Entertainment
#republiktwitter
Acer Durable Love
Perahu Kertas
Mocca #secretgig concert live
Noah Overview
Noah Concert in 5 Countries 2
        Continents
Cherrybelle
Cherrybelle
JKT48
JKT48
Indonesian celebrities with big
          followers
Celebrities celebrate birthday in Twitter
SPORT
AXIATA CUP @xl123
#supportyourteam London 2012
SOCIAL CAUSE
Komisi III DPR, Perkuatlah KPK!
#14tahunhilang
Tell Lottemart and Ramayana to stop
supporting travelling dolphin circuses!
#1000kartuposuntukpresiden
MEMETALKS
#tortorpunyaindonesia
World Book and Copyright Day
         #haribuku
Jafunisun – Tahu Sumedang
Yoga Espe – Rhoma Irama
Tweeting around Ramadhan 2012
#sawityowit #bikininfil #jugaupdet
          #pangoblog
Tong Fang
National Batik Day #batikday #haribatik
Meme @oomleo @thepopoh
Sosishot
#tantanganinem 2012
Social Media Festival #socmedfest
COMMERCIALS
#getaway Mini
#xjutamawar XL Axiata
@downyID #thescentofpassion
Pocari Sweat Heavy Rotation Dance
              Cover
@BNI46 #BNI_BIGBANG
@leecooperindo #leecooperquiz
#berburupahala Instagram
Nokia Bebaskan Gaya Maafan Kamu!
Eat and Go @eatandgo
Frozzaholic.com
Dance Like Agnes – Soul of the Nation
LG Nutri Fridge
Impian ke Tanah Suci bersama XL One
               Tariff
Milkuat
Maybelline Indonesia
Kopi ABC dan Kopi ABC Brownies
L’oreal Paris
L’oreal Men Expert
BUZZ COMPARISONS
Most Talked About Airlines Twitter
            Accounts
Most Talked About Mobile Telco
 Promotion Twitter Accounts
Most Talked About Mobile Telco
Customer Care Twitter Accounts
Most Talked About TV Stations in
            Twitter
Indonesia's Social Media Study Cases 2012

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Indonesia's Social Media Study Cases 2012

Notas del editor

  1. SOCIAL MEDIA STUDY CASES
  2. Entertainment
  3. #republiktwitter
  4. Acer Durable Love
  5. Perahu Kertas
  6. Mocca #secretgig concert live
  7. Noah Overview
  8. Noah Concert in 5 Countries 2 Continents
  9. Cherrybelle
  10. Cherrybelle
  11. JKT48
  12. JKT48
  13. Indonesian celebrities with big followers
  14. Celebrities celebrate birthday in Twitter
  15. SPORT
  16. AXIATA CUP @xl123
  17. #supportyourteam London 2012
  18. SOCIAL CAUSE
  19. Komisi III DPR, Perkuatlah KPK!
  20. #14tahunhilang
  21. Tell Lottemart and Ramayana to stop supporting travelling dolphin circuses!
  22. #1000kartuposuntukpresiden
  23. MEMETALKS
  24. #tortorpunyaindonesia
  25. World Book and Copyright Day #haribuku
  26. Jafunisun – Tahu Sumedang
  27. Yoga Espe – Rhoma Irama
  28. Tweeting around Ramadhan 2012 #sawityowit #bikininfil #jugaupdet #pangoblog
  29. Tong Fang
  30. National Batik Day #batikday #haribatik
  31. Meme @oomleo @thepopoh
  32. Sosishot
  33. #tantanganinem 2012
  34. Social Media Festival #socmedfest
  35. COMMERCIALS
  36. #getaway Mini
  37. #xjutamawar XL Axiata
  38. @downyID #thescentofpassion
  39. Pocari Sweat Heavy Rotation Dance Cover
  40. @BNI46 #BNI_BIGBANG
  41. @leecooperindo #leecooperquiz
  42. #berburupahala Instagram
  43. Nokia Bebaskan Gaya Maafan Kamu!
  44. Eat and Go @eatandgo
  45. Frozzaholic.com
  46. Dance Like Agnes – Soul of the Nation
  47. LG Nutri Fridge
  48. Impian ke Tanah Suci bersama XL One Tariff
  49. Milkuat
  50. Maybelline Indonesia
  51. Kopi ABC dan Kopi ABC Brownies
  52. L’oreal Paris
  53. L’oreal Men Expert
  54. BUZZ COMPARISONS
  55. Most Talked About Airlines Twitter Accounts
  56. Most Talked About Mobile Telco Promotion Twitter Accounts
  57. Most Talked About Mobile Telco Customer Care Twitter Accounts
  58. Most Talked About TV Stations in Twitter
  59. END