IBM Aspera in Chemicals and Petroleum

© 2014 IBM Corporation
IBM Asperain Chemicals and PetroleumMoments matter.

Agenda
Disruption for the Chemicals & Petroleum Industry
Why IBM Asperais the Right Response to Industry Change
Executive Chemicals & Petroleum Agendas for IBM Aspera
Why IBM is the Right Choice for Chemicals & Petroleum
2

of CEOs say that their customers already have a major influence on their enterprise, second only to the executive team and board of directors.1
DISRUPTOR: Big data, the cloud and the consumer expectation explosion has arrived for Chemicals & Petroleum executives
“It’s a race to the finish line. The
companies that best understand all
aspects of the value chain and get a
360-degree view for the customer
experience will win.”
Director of Global Marketing & Demand Generation, The Dow Chemical Company, Switzerland
is the annual growth rate through 2020 of machine-to-machine (M2M) deployments from 1 billion in 2010 to 20 billion in 2020.2
of enterprises face significant roadblocks that hold them back from moving beyond cost reduction to faster time-to-market and better orchestration of their businesses.4
is the amount of server workload that will be virtualized in the cloud by the end of 2014. Cloud growth rates are 5x normal IT growth rates. 3
54%
28%
60%
83%
3

DISRUPTOR: Three quarters of Chemicals and Petroleum enterprises have a weak digital-physical strategy –or none at all
Integrated digital-physical strategy
Limited digital strategy
No digital strategy
Source:Question B4–What kind of digital strategy does your enterprise have?; Global n=2,869; Chemicals & Petroleumn=153 1 4
31%
42%
27%
have an integrateddigital-physicalstrategy
Chemicals & Petroleum
Digital Strategy
27%
“First we need the right skilled people in the right places, and then we align them with processes and technological disciplines, geographies and cultures to achieve increased operational capacity”
-Senior Analyst, Oil and Gas, Middle East
31%
Underperformers
39%
Outperformers
85%
increase
Integratingthe digital backbone to “customer” effecting systems reaps rewards
Benefits of Integrated Digital Strategy

5
Source:Q4 “To what extent will the following competing influences impact your organization?”(n=638); CEO average is 33% on control, 23% balanced, and 44% on openness1
Organizational impact from competing influences
35%
17%
Operational Control
Organizational Openness
Balance Between Openness and Control
DISRUPTOR: C&P CEOs are challenged to balance operational control with organizational openness to capture benefits from collaboration
48%
37%
30%
33%
Outperformers
Underperformers
Chemicals & Petroleum
42%
23%
35%
“In the future, we need more R&D partnering among Oil and Gas companies as the future R&D is too complex for any one company to manage.”
-VP Corporate Strategy, Oil and Gas, Europe2

DISRUPTOR: Chemicals and Petroleum CxOsunderstand the need to collaborate more extensively across internal and external boundaries in the future
Source:Question B2–How strong is your collaboration with partners/suppliers and employees?; Global n=1,390; Chemicals & Petroleum n=155 to 156 1
6
59% of outperforming C&P enterprises promote the development and usage of employee networks. Only 43% of underperforming enterprises do.
Partners/suppliers
Employees
51% 86%
Today 3–5 Years
47%87%
Today 3–5 Years
47%
51%
86%
47%
87%
85%
High level of collaboration with partners and employees needed
69%
increase
increase

DISRUPTOR: Industry Leaders are Struggling with Synchronization and Timely File Transport
Does your company have the ability to synchronize its critical internal and external systems?
7
of organizations regard synchronization as critical to their overall success …
17%
83%
Yes, encompassing everyone
No, not with everyone
3%
34%
73%
Not critical
Neutral
Critical
Value chain synchronization survey –Feb, 2012 for IBM
… however, only can
synchronize their internal and external systems to drive business performance and success
17%
73%

Agenda
Disruption for the Chemicals and Petroleum Industry
Why IBM Asperais the Right Response to Industry Change
Executive Chemicals and Petroleum Agendas for IBM Aspera
8

© 2014 IBM Corporation 9
IBM Asperamission for Chemicals & Petroleum organizations is clear
Creating next-generation transport technologies
that move the world’s digital assets at maximum speed,
regardless of file size, transfer distance and network conditions.
IBM Asperacan reduce a 1GB file transfer via a satellite connection from over 24 hours to just over 3 minutes with near 100% network utilization. 1

IBM AsperaSolutions Add Key Capabilities In IBM’s Market Leading Data Movement and Managed File Transfer Capability
Community-Centric
Multi-protocol edge gateway for universal connectivity to the business community
Person-Centric
File sync and share
Emerging Use Cases
Governance
Security
Common perimeter services, proxy and authentication
Actionable visibility for business, operations and compliance
Direct to Cloud
…
System-Centric
Automated, reliable, secure transfers for system integration
High-Speed
Large file/data set transfer and sync
10

Smarter Commerce: IBM Aspera Capabilities Resolve Chemicals & Petroleum Industry Imperatives
Integrated Operations
•IBM AsperaFile Sharing Suite
Smarter Manufacturing
•IBM Aspera High Speed File Transfer
•IBM AsperaHigh-Speed Sync
"With Aspera, we get a full suite of solutions that accelerates almost every aspect of our highly customized workflows, giving us a key strategic advantage over others...” 1
-VP of Infrastructure & Technical Services
11
Enhance Exploration and Production
Improve Refining and Manufacturing Efficiency

of organizations report they are
challenged to move big data quickly and
efficiently enough to meet business requirements.1
Smarter Commerce: IBM Aspera Capabilities Accelerate Business Value with Cumulative Benefits
According to a recent study, IBM Smarter Commerce pays back $12.05 USD for every $1 USD spent.4
bandwidth utilization by FTP on high speed lines over distance without IBM Asperatechnology.2
The number of hours it now takes to setup for large file projects, down from 2-3 weeks without IBM Asperatechnology.4
Transcontinental file transfer speed improvements after deploying a High Speed File Transfer & Sync with no hardware or network upgrades required.3
88%
100x
<3%
2-3
12

Agenda
Disruption in the Chemicals & Petroleum Industry
Why IBM Aspera is the Right Response to Industry Change
13

IBM Aspera for Chemicals & Petroleum Operations and Technology Executives
Enhance Exploration & Improve Efficiency
High Speed Data Sharing & Distribution
High Speed Worldwide Data Transfer
COOCollaboration Leader
Quality Assurance Lead________________________
CTOMining/Drilling Ops Lead
B2B Integration Leader________________________
FSS
HFT
Eliminate the bottlenecks of traditional TCP and physical data transport solutions by enabling ultra-secure IBM Aspera High-Speed File Transfer (HSFT) on premise and on the cloud to accelerate transfers to even the most remote drilling or mining locations .
14
Increase flexibility and just in time collaboration capabilities of local and remote teams and personnel allowing highly secure mobile, web and desktop access to all assets through the IBM Aspera File Sharing Suite (FSS).
HSS
Utilizing IBM Aspera High Speed Sync (HSS) for extremely fast and efficient cloud, data center and on premise and off-shore/remote synchronization for sharing, distribution and disaster recovery.
High Speed Data Center & Cloud Sync
CIOCloud Systems Leader
VP of Data Centers________________________

15
TO
FROM
FSS
HIGH SPEED DATA SHARING AND DISTRIBUTION
SmarterCommerceB2B
Inconsistent & Slow
Coordinated & Fast

monthly single-site savings in physical shipping costs
number of days to transfer 600GB of data versus 5 for physical transfer
$6k
2
FSS
HIGH SPEED DATA SHARING & DISTRIBUTION
As provider to major oil and gas companies of seismic data collection and processing, a better way was needed to transfer large data sets (up to 10TB) to the US, Canada, Europe and Asia for processing. Physical transport was too slow, too expensive and too unpredictable.
16
seismic recovery

Information Needs To Be Coordinated With A Growing Set of Participants:
Big data analytics team and software engineers
External partner manufacturers of equipment
Corporate audit and review team
Mark Has To Deal With A Growing Set Of Data Types As Well:
QA engineers on the off-shore rig
Operational design and process engineers
HR, marketing, payroll and corporate data files
Sensor and machine log files
Equipment and process documentation
Aerial photos and video analysis recordings
FSS
Speed and security issues hamper most file sharing solutions today –IBM Aspera File Sharing Suite with FASP™ technology addresses all these issues and more to help marketers do more. Faster.
HOW TO MAKEIT HAPPEN:
DOMORE
FASTER
KNOWMORE
17
CHEMICALS & PETROLEUM DATAFILE SIZES AND VOLUMES ARE EXPLODING FOR QA EXECS LIKE MARK

WITH THE POWER OF IBM ASPERA FILE SHARING SUITE MARK HAS TOOLS TO COLLABORATE AT SPEEDWITH HIS EXTENDED QUALITY ASSURANCE TEAM
Browser plugin or installed desktop or mobile app
Supports significant files sizes including video analysis, well and mine logs and sensor analytics.
DESKTOP & BROWSER ACCESS
MULTI PROTOCAL SIGN ON SUPPORT
LARGE FILE SUPPORT AT SPEED
APIs FOR SEAMLESS WORKFLOW
FSS can be integrated to existing marketing campaign systems
Easily integrated into mobile and cloud platform solutions.
All files for shared individuals and teams can be synced across all access points
FSS
Supports local (SAML) or managed (LDAP) login compliance or both.
Provides encrypted transfers and federated data access
Accelerate the sharing of information between people, systems and communities and provide high performance distribution and synchronization of large files while lessening the security risk from sharing file based information
DOMORE
FASTER
KNOWMORE
18

THE IBM ASPERA FILE SHARING SUITE HELPS MARK’S TEAM COMPLY FASTERWITH NEW REGULATIONS AND TIMELY ENGAGEMENT
Mark is the QA executive lead for a marine services divisionof a large drilling and refinery conglomerate.
FSS
IBM Aspera File Sharing Suite creates a new paradigm of speed and agilityfor chemicals & petroleumprofessionals.
DOMORE
FASTER
KNOWMORE
19
QUALITY
ASSURANCE
Mark can quicklycreate a new shared spacefor the working team that is secure and easily accessible from mobile, web or integrated into existing collaborationsolutions.
Safety reports and video analysis of ship and rig operations are now able to be sent across the satellite uplinkin record time for review and response.
External equipment and implementation partners are able to provide large digital manuals or excerpts without worrying about older versions or extra versionsbeing sent via e-mail since everything is consolidated and versioned.
Design teams can access reports requiring design changes and can securely exchange CAD engineering filesfor improved and updated machinery and operations improvements quickly and easily.
With individual user authentication and file history and auditingthe QA organization has a complete history of document creation and retrieval.

FASP TECHNOLOGY IS THE SECRET SAUCE THAT MAKES IBM ASPERA FILE SHARING SUITE UNMATCHED FOR CHEMICALS & PETROLEUM TEAM COORDINATION
Reduction in time for on- boarding new content partners –from 2-3 weeks to 2-3 hours
Reduction in transfer times – transfer that was taking 20 minutes now less than 1 min
Increase in total data shared per day -from 5GB to 190GB
HIGH SPEED MARKETING COORDINATION
IBM Aspera’spatented FASP transport technology is a proven standard for the high- speed movement of large files or large collections of files over wide area networks (WANs).
FSS
DOMORE
FASTER
KNOWMORE
20x
38x
150x
20

21
TO
FROM
HFT
HIGH SPEED WORLDWIDE DATA TRANSFER
Limited & Inefficient
Boundless & Efficacious
SmarterCommerceB2B

of terabytes of data are moved weekly for file ingest, delivery and replication
100s
A global leader in data management for top oil and gas companies providing data storage, lifecycle management, recovery and legacy preservation needed the ability to accommodate the data explosion in the industry and still deliver quality data services on time reliably and securely.
22
“Asperamaintains fast speeds for large seismic data transfers across the world, even from distant exploration sites with the worst network conditions,” said Long. “No other solution can deliver this level of transfer performance with the reliability and security that Asperadoes.” –Account Manager
global transfers
HFT

MINING AND DRILLING OPERATIONS EXECS LIKE BRYANARE FACING LARGER FILE SIZES AND CONSTRAINED BANDWIDTH OPTIONS
MWD / LWD means larger data sets than ever before
Most existing VSAT locations less than 512Kbs 1
Latency on VSAT solutions average > 500ms 2
Land seismic channel count has roughly doubled every 3.5 years since 1970 and moved from gigabytes to terabytes for a typical survey. 3
23
Every single digital oil field well now measures and stores different flow rates for each phase, various pressures and temperatures at the head, as well as submersible pump parameters, environmental data counts, equipment power usage and more.
HFT
DOMORE
FASTER
KNOWMORE

IBM ASPERA HIGH SPEED FILE
TRANSFER HELPS BRYAN’S
ORGANIZATION UNLOCK LIMITS TO
FILE TRANSFER SPEED AND DISTANCE
Bryan’s team can utilize
web, mobile, desktop or
server clients for ingestion
to the cloud, local storage or
both.
Transfer distances and
bandwidth become non-issues
with 99% network
utilization.
Transfer large file sets like
seismic data from surveys
up to 1000x faster than
before.
Security is a high priority at
chemicals & petroleum firms
and Bryan can take comfort
that his solution is
compliant.
TRANSFER
HOW TO MAKE
IT HAPPEN:
DO
MORE
KNOW FASTER
MORE
• File workflow
and routing
• Advanced user
and server
management
• Complete
monitoring and
reporting
• High-availability
configuration
(active/active or
active/passive)
• Extensive API
support for
embedding into
existing
transport
solutions
HFT
24

IBM ASPERA HIGH SPEED FILE TRANSFER HELPS BRYAN’S TEAM PROVIDE BETTER CUSTOMER EXPERIENCES THAN EVER BEFORE
Bryan’s team is supporting a new copper mining operation in Zambia for his company. The location is remote and connectivity is limited to VSAT and 2G cellular services. Physical transport of collected data is too expensive and takes too long to meet SLA requirements.
DOMORE
FASTER
KNOWMORE
25
SUPER COMPUTING DATA CENTER
Bryan’s team does not have the budget or the time to make any significant improvements to his company’s physical network hardware or cable infrastructure but they must move all the exploration data and eventually the automated sensor data of the mining equipment for analysis within 12 hours after collection to meet SLA deadlines.
Security requirements for the content is at an all-time high as Bryan’s company is the sole mining operation in a new area of the country and given sole rights to explore the region by the government.
Bryan’s group decides to deploy the IBM Aspera High Speed File Transfer solution in order to overcome bandwidth limitations with traditional IP file transfers and maximize the network they have.
The team is able to deliver very large data sets, imaging and video for analysis and research to their data centers all over the world in record time.
Bryan’s team now has the ability to move huge (100GB+) data sets faster and more securely than ever before to cloud or directly to the companies super computing data centers for analysis around the world.
HFT

IBM ASPERA PATENTED FASP TECHNOLOGY DELIVERS BLISTERING SPEEDS REGARDLESS OF TRADITIONAL FILE AND NETWORK LIMITATIONS
Maximum transfer speed, bandwidth utilization and maximum I/O throughput on any storage platform regardless of number or size of files
DOMORE
FASTER
KNOWMORE
•Deployed across enterprise servers, private, public and hybrid clouds
•Powerful and flexible security model combining authorization, user management, and access control
•Search, filtering, and sorting capabilities
HFT
26
FILE SIZEINDEPENDENT
DISTANCEINDEPENDENT
Transfer, replicate or synchronize your data in all types of scenarios: one- to-one, hub and spoke, unidirectional and multi- directional
INFRASTRUCTURE AGNOSTIC
Locate your big data anywhere and move it seamlessly with high-speed, secure transfers
ANY DEPLOYMENT MODEL
ON PREMISE
CLOUD
HYBRID

27
HSS
Speedy & Reliable
Sluggish & Unpredictable
SmarterCommerceB2B
TO
HIGH SPEED DATA CENTER AND CLOUD SYNC

Weeks for full system implementation and turn up
average throughput on data transfer rates between synchronized sites
Multinational energy company active in over 180 countries involved in every aspect of oil, gas and geothermal energy, chemicals manufacturing and power generation needed a way to synchronize petabyte sized file systems with 100s of millions of files across the country and around the world quickly and securely.
2
8Gbs
HIGH-SPEED DATA CENTER AND CLOUD SYNC
HSS
disaster readiness

Reduce the time to send and receive secure files even across remote or poor data connections at up to 1000x faster than standard protocols like FTP.
Cloud usage and sensor growth means C&Ps must synchronize more data than ever between data centers and user systems
eDiscovery, survey photo/video, logs and sensor dump data archival
External partner/manufacturer manuals, firmware, updates, etc.
Data migration of LWD/MWD records for analysis and consolidation
Remote sync of data centers and servers for disaster recovery
DATA SETS GET ARE GETTING BIGGER AND C&Ps ARE ENABLINGMORE REMOTE LOCATIONS AND BIG DATA SERVICES
HSS
DOMORE
FASTER
KNOWMORE
LARGE DATA FILES & SETS

IBM Aspera Sync intelligently recognizes changes and file system operations, instantaneously synchronizing of millions of files and multi-terabyte file sets at multi-gigabit transfer speeds to remote peers with encryption in transit and at rest that assures maximum security of business- critical digital assets.
IBM ASPERA HIGH SPEED SYNC DELIVERS FASTER, MORE RELIABLY AND MORE SECURELY THAN RSYNC
Exabytesof data are created every single day
2.5
1000x
IBM Aspera High Speed Sync is up to 1000 times faster than traditional rSync
40%
Current per annum growth rate in enterprise storage each year
HSS
DOMORE
FASTER
KNOWMORE

IBM Aspera FASP technology is an evolutionary leap in rapid file movement virtually eliminating time constraints and throughput bottlenecks on even the most fragile and underpowered networks.
IBM ASPERA HIGH SPEED SYNC GENERATES SIGNIFICANT SPEED IMPACTS WITHOUT ANY HARDWARE OR NETWORK ENHANCEMENTS
in network utilization.
From 2% to 99% for file transfers.
Transfer that was taking 10 hours now takes 26 minutes.
in process turnaround time.
Media collection to broadcast from 6 to 1.5 days.
20X
+ FASTER
4X
REDUCTION
97%
INCREASE
HSS
DOMORE
FASTER
KNOWMORE

Agenda
Disruption in the Chemicals & Petroleum Industry
Why IBM Aspera is the Right Response to Industry Change
32

IBM is dedicated to your success, in your industry
Unparalleled Industry Expertise
•Accelerate solution design and thorough business process expertise
•Reduce project risk with reusable implementation patterns and support for industry standards
•Providing services to the top chemicals and petroleum organizations worldwide.
Extensive Industry Support Community
•IBM partners with the top chemicals and petroleum organizations in the worldto invest in innovative design, functionality, and integration
•Dedicated resources within Global Business Services with an average of more than 10 years of experience
•Services organization closely aligned with software products to effectively translate technology into business outcomes
Significant Technical Investment
•Over $3 billion invested in the last 3 years to create a truly smarter approach to commerce
•Integrated products for easier implementation and increased speed to value
•Synchronized product roadmaps across software portfolio
33

IBM Aspera in Chemicals and Petroleum

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