1. Top 10
Content Marketing Mistakes
Ana Lucia Novak© www.socialana.com
PRESENTED BY ANA LUCIA NOVAK

2. Mistake #1: Forgetting to Promote
Don’t expect people to come
flocking to your content. Tell
your mailing list, social media
followers and more. You have
to promote your content.
Ana Lucia Novak© www.socialana.com

3. Mistake #2: No Reusing or Repurposing
Content you’ve already published can serve many purposes.
Reuse and repurpose great content.
Ana Lucia Novak© www.socialana.com

4. Mistake #3: Missing Call to Action
Always now what you want the
end result of your content to be
and include a call-to-action.
Ana Lucia Novak© www.socialana.com

5. Mistake #4: Target Market Confusion
Listen to your audience and know
who they are, what their passions
and what their worries are.
When you know that, your
content marketing becomes much
easier.
Ana Lucia Novak© www.socialana.com

6. Mistake #5: Creating All Your Own
Keep focused on growing
your business and enlist
help to create your content.
Ana Lucia Novak© www.socialana.com

7. Mistake #6: Lack of Relevance
Make sure your content is
relevant to your audience.
Otherwise, you’ll simply
create confusion and not
get the results you were
hoping.
Ana Lucia Novak© www.socialana.com

8. Mistake #7: Not Prioritizing Content
Understand which content
marketing channels
produce the best results
and prioritize from there.
Ana Lucia Novak© www.socialana.com

9. Mistake #8: Not Sharing Other Content
Sharing the content has a couple of benefits. First, it makes
you a resource for great content. Second, when you share,
people are more likely to share back.
Ana Lucia Novak© www.socialana.com

10. Mistake #9: Not Interacting
Let your readers know
you’re a real person.
Respond to questions.
Answer comments. Be real
and be approachable.
Ana Lucia Novak© www.socialana.com

11. Mistake #10: Quantity Over Quality
It’s true the more content
gives you more opportunity
to be seen, but focusing on
quality means your content
go even further.
Ana Lucia Novak© www.socialana.com

12. Ready to Get Content Marketing Results?
Ana Lucia Novak© www.socialana.com
Tighten up your social media
strategies, Improve Your Online
Presence or Need Help Managing
Your Social Media Programs?
Schedule a time with me here:
http://meetme.so/analuciaand
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