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International Marketing Information System & Research The Power Of Marketing
What is IMIS? ,[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object]
With IMIS.. ,[object Object],[object Object],[object Object],[object Object]
Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Database ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Research ,[object Object],[object Object]
Defining the Problem Planning the Research Design (Surveys,Observn,Expmts) Selecting the Sample (Cause - Problem) Collecting the Data (for resp cause) Analyze the Data (Ability to fix the Cause) Preparing a Report Following Up (Mangmt evaluation abt the rept) International Marketing Research
Glossary ,[object Object],[object Object],[object Object]
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International Marketing Information System

  • 1. International Marketing Information System & Research The Power Of Marketing
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  • 8. Defining the Problem Planning the Research Design (Surveys,Observn,Expmts) Selecting the Sample (Cause - Problem) Collecting the Data (for resp cause) Analyze the Data (Ability to fix the Cause) Preparing a Report Following Up (Mangmt evaluation abt the rept) International Marketing Research
  • 9.