Sales and promotion marketing ppt (1)

11/28/11 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],History of

11/28/11 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Kellogg’s Customer Analysis

11/28/11 Sr No Kelloggs variety Grm Price Promotion 1 kellogs corn flakes 700 200 2 kellogs corn flakes 475 130 Holiday Hong Kong 3 kellogs corn flakes 275 95 4 kellogs corn flakes 250 75 5 kellogs corn flakes 100 30 6 kelloggs mango 300 95 Holiday Hong Kong 7 kelloggs mango 100 35 8 kelloggs mango 30 10 9 kelloggs strawberry 300 95 Holiday Hong Kong 10 kelloggs strawberry 100 35 11 kelloggs strawberry 30 10 12 kelloggs banana 300 95 Holiday Hong Kong 13 kelloggs banana 100 35 14 kelloggs banana 30 10 15 kelloggs honey 300 95 Holiday Hong Kong 16 kelloggs honey 100 35 17 kelloggs honey 30 10

11/28/11 Sr No Kelloggs variety Grm Price Promotion 18 kelloggs almond and honey 300 95 Holiday Hong Kong 19 kelloggs almond and honey 100 35 20 kelloggs almond and honey 30 10 21 kelloggs wheat 425 130 22 kelloggs chocos 700 200 buy 1 get 1 free 23 kelloggs chocos duet 375 130 24 kelloggs chocos duet 125 45 25 kelloggs chocos planat and star 350 130 26 kelloggs chocos planat and star 125 45 27 kelloggs special k 490 130 28 kelloggs special k 475 95

11/28/11 Promotion s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

11/28/11 Coupons Promotion Benefit ,[object Object],[object Object],[object Object],[object Object],Price Estimation ,[object Object],[object Object],[object Object],[object Object]

11/28/11 Sampling with discounted price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

11/28/11 ,[object Object],[object Object],[object Object],[object Object],Sampling Promotion Benefit Price Estimation ,[object Object],[object Object],[object Object],[object Object]

11/28/11 Promotion Promotion refers to the short-term incentives to encourage purchases or sales of a product or service ,[object Object],[object Object],[object Object],[object Object],[object Object],Samples offer a trial amount of a product Coupons are certificates that give buyers a saving when they purchase specified products Cash refunds are similar to coupons except that the price reduction occurs after the purchase Price packs offer consumers savings off the regular price of a product

11/28/11 Premiums are goods offered either for free or at low price Advertising specialties are useful articles imprinted with the advertiser’s name, logo, or message that are given as gifts to consumers Point-of-purchase promotions include displays and demonstrations that take place at the point of sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

11/28/11 Business Promotion Tools Conventions and trade shows are effective to reach many customers not reached with the regular sales force Sales contests are effective in motivating salespeople or dealers to increase performance over a given period Developing the Sales Promotion Program ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sales and promotion marketing ppt (1)

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