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Nocturnal
- 1. Nocturnal Unique Value A socialising destination after dark for those who work hard SPJIMR The Entrepreneurial Manager Anant Damle Night Shift based Group – 11 Prerna Lotlikar Business Rajat Prasad Opportunity Robin Bhatnagar Evaluation Sangeetha Pai
- 2. Need – Gap Analysis Present Late Night (2200 – 0500) Nocturnal Socialise Hangout Joints Recreation Indoor / Group Food Hot & Wholesome Need Lack of Warm and Cosy avenues at Late Night for casual hangout and let hair down
- 3. Market Analysis Demand Drivers Fast Food Joints Urbanisation Income Rapid IT growth and Growing Disposable Competition youth migration to income in Urban areas urban areas Social Units Dispersion Discotheques High proportion of Lack of casual hangout singles and couples places near residential without children clusters Pubs & Bars Strong potential near residential units of Urban-youth fuelled by growing size and Potential disposable incomes
- 4. Nocturnal Offering Sunset to Sunrise 2200 – 0500 Different A socialising destination after dark for those who work hard
- 5. Key Competencies Leadership Interpersonal Skills Accounting Keep the whole team on For Hiring right people Basic business Accounting track and rhythm and complaint redressal for routine purpose from all quarters Restaurant Knowledge Forecasting & Planning Connoisseur Domain knowledge of Basic business forecasting Hire the right Chef and opening and operating a and planning for sound overlook the menu restaurant business growth Entrepreneur Leader with sound domain knowledge and people skills
- 6. THANK YOU