1. Negative Images of Women
in Popular Culture
By: Anastasiya Smotrikova,
Catherine Cher,
Emily Butler,
Holly Nicholson

2. BUTTS - Implants? Or Brazilian
Butt Lift?
“A benefit of the Brazilian butt
lift is that you not only get a
shapelier buttock, but the area
to liposuction is now much
leaner, giving your profile a
more sensuous look.”
However,
implants
may be
recommended for
patients who have
very little body fat to
harvest,
such as
body-builders
and naturally
thin patients.
Procedure prices can vary widely,
due to the fact that
every patient is different.
It could be a range between
$8,000 and $12,000.

3. Faces
A full facelift procedure costs an average of
$10,000 in Canada. This procedure is divided
into several parts: forehead, upper eyelids, the
middle of the face and lower eyelids, the lower
face and lips, and the neck. The full procedure
involves incisions at the hairline and behind the
ears. Results generally last about 10 years and
are the most demanding of all plastic surgery
procedures.

4. Noses
Rhinoplasty is a nose job and the average cost is
$5,500. Rhinoplasty is a relatively complicated procedure
and is designed to remove bumps, while reshaping
and/or reducing the size of the nose. The more
experienced the plastic surgeon, the more expensive the
procedure. During the initial rhinoplasty consultation, it's
a good idea to bring photos of what you want your nose
to look like after surgery. About $6000.

5. Tummy’s
Abdominoplasty is a plastic surgery procedure that involves
removing fat and extra skin from the abdomen and tightens the
abdominal muscles. The surgeon makes two incisions, one from
hip to hip and another around the navel. The fat and extra skin
are removed, the abdominal muscles are surgically shortened and
sutured together.
The navel is repositioned in most cases and stretch marks can
also be removed during the tummy tuck procedure. Expect to
spend an average of $5,500 for a tummy tuck procedure in
Canada.

6. Breasts
Breast enlargement is among the most popular plastic
surgery procedures in Canada. The average cost of
breast augmentation is $4,500. The surgery will increase
the size of your breasts but will not enhance the
asymmetry of the nipples. Breasts augmentation surgery
also brings the breasts closer together and lifts those that
droop. Silicone bags that contain saline solution are
implanted beneath the breast tissue.

7. Beauty Products
35 percent of women use
one or two products daily,
while 17 percent use three
or four products a day.
Meanwhile, the majority of
men (54 percent) don't use
a single product when
getting ready in the morning.
Studies have found that
women face sexual prejudice
in the market, with companies
charging an unjustified
markup for products marketed
towards females.
Women pay $151 billion in
extra fees and markups that
men don't have to pay.

8. What does this have to do with
Women and Gender Studies?
Other than the very clear, unfair
messages of not being good enough,
being directed at girls & women by the
media, we’ve got one word for you.

9. North American Women spend over
$426 Billion dollars a year on
beauty products.
Let’s take a look at some of the
messages we receive throughout our
lives that drive us to change
ourselves, get surgery, buy products
we don’t need, and keep this vicious
cycle going…

10. How does this affect children?

11. How much money do businesses
make off of children?
Barbie – $6.42 billion revenue a year
Other Dolls – $2.7 billion revenue a year
Stuffed Toys - $1.26 billion revenue a year
Role Play - $1.39 billion revenue a year
All together this amounts to more than $10 billion
dollars spent on toys for girls every year.

12. How does this affect teen girls?
Teens main source
about sex, dating and
sexual health comes
from the media
68% of tv shows show
sexual content
Only 15% discuss risk
and responsibility
Ex. Gossip Girl, Pretty
Little Liars, One Tree
Hill

13. How does this affect teen girls?
Music videos contain
sexual situations and
sexual behavior
Ex. Justin Timberlake,
Pitbull, Miley Cyrus
Seeing sexual content on
TV & listening to sexually
explicit music lyrics
increase the chances of
teens having sex at an
earlier age
The influence from the
media has a direct
relationship between teens
and their level of sexual
activity

14. The “Thigh Gap” Trend
A thigh gap is a gap between a girls legs,
meaning having thighs that do not touch
Latest trend for teen girls to achieve
Health experts such as Doctor Oz have
stated that this has lead to dangerous ways
for girls to lose body fat

15. How the 'thigh gap' became the
latest pressure point on a woman's
self-image
Author, Camille Hugh
explains the secrets to
achieving a thigh gap
that all lead to scary
dieting. Dr. Oz explains
on his show that this
trend will lead teen girls
to becoming either
anorexic or bulimic.
Once, only models were determined to make sure that their
legs didn't touch. Now it has become a widespread, harmful
– and often unachievable – obsession

16. The “Thigh Gap” Trend
Fortunately not all girls
have this mind set,
there are celebrities
such as Beyonce that
do not have a thigh
gap and many girls
look up to because
she is an iconic female
empowered role
model represented in
pop culture.

17. The “Thigh Gap” Trend
Others have the perception that the
Thigh Gap is an unachievable goal
Girls who have less pointed pelvic
bones create a separator between the
legs
Girls with wide hipbones
have thigh gaps because
their wide hips keep their
legs apart
The adductor muscles
in the inner thighs of
one’s body will always be
there causing your
thighs to touch

18. How does this affect adult women?
Apparently, Joan Rivers
and company weren’t
impressed with the
ensemble and proceeded
to trash the pregnant starlet.
“First of all, I’m sorry, look
at her tummy,” Rivers said.

19. How does this affect adult women?

20. How does this affect adult women?

21. How does this affect adult women?
Miami Dolphins linebacker Philip
Wheeler says his girlfriend is
being unfairly attacked over a
picture showing her breast-
feeding their son.
Wheeler's GF is model Ashley
Nicole -- who recently posted a
photo showing her son latched on
to her right breast inside of their
home. She included the caption,
"Was on the way out the door but
then mommy duty called...
Everything stops for him!
#breastisbest #natureisbeautiful."
Problem is ... not everyone felt the
same way -- and social media
erupted with people trashing
Nicole for posting the pic in the
first place.

22. How does this affect adult women?

23. How does this affect adult women?

24. How does this affect adult women?

25. How does this affect adult women?

26. How does this affect adult women?

27. How does this affect adult women?

28. How does this affect adult women?

29. How does this affect adult women?

30. How does this affect adult women?

31. How does this affect adult women?

32. How does this affect adult women?

33. Conclusion
Issues concerning children’s advertising,
teen body image and adult expectations
drawn from media all relate back to
capitalism
The media targets all audiences
persuading them into buying the latest fads
In order to achieve what the media
believes is beauty