Presentation covered : 1. Introduction 2. SWOT Analysis 3.Strategic Planning Process 4.Structure of the Organization 5.Control Mechanism 6.Leadership Style that I observed 7.Various strategies which incorporate in order to get listed in the list of best places to work.

1. ITC H O T E L S
Parent Company ITC Limited
Category Hotels and Resorts
Sector Tourism and Hospitality
Tagline/Slogan Responsible luxury
USP Five star hotels inspired by Indian heritage

2. STP
Segment High end travelers, global travelers, upscale
segment
Target group Families, Couples from SEC A both Indians and
foreigners, business travelers
Positioning Warm and comforting five star luxury experience

3. SWOT A N A L Y S I S
Strength
1) Flagship hotels division of ITC hotels.
2) Awarded best employer in Asia in hospitality
sector.
3) Association with hospitality giant Starwood
Hotels.
4) High brand recall and popularity.
5) Exclusivity and innovation in services with
over 100 hotels pan India.
6) Increasing bottom line and an Aspirational
brand.

4. SWOT ANALYSIS
Weakness
1) Limited global presence as compared to
some other leading hotel chains.
2) Huge number of competitors means limited
market share.
Opportunity
1) Growing market and tourism industry
2) Foreign Tourists Arrival constantly growing.
Threats
1) International chains like Ritz Cariton, Novotel
are entering India.
2) Economy fluctuations affect tourism.

5. SWOT A N A L Y S I S
Competitors
1) Leela hotels
2) Taj hotels
3) Oberoi group

6. STRATEGIC PLANNING PROCESS
 STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL
STANDARDS.
 Indian hotel chain, with a heavy emphasis on the great Indian
experience (with international standards of luxury).
 Fortune brand, which started off as mid-segment brand, is now
being positioned as a first class business hotel.
 ITC Hotel has tied up with Star Alliance, a consortium of five
international airlines, to launch a scheme to promote its 13
Welcome group hotel properties in the country.
 The Rs.130 crore ITC Hotels Ltd., the megacorp vehicle for ITC Ltd.’s
Rs.1,100 crore expansion into the hotels sector, is entering into the
heritage properties segment in a big way.

7. ORGANISATIONAL STRUCTURE

8. LEADERSHIP STYLE
 Flowing from the concept and principles of Corporate Governance adopted by the
Company, leadership within ITC is exercised at three levels. The Board of Directors at
the apex, as trustee of shareholders, carries the responsibility for strategic supervision
of the Company. The strategic management of the Company rests with the
Corporate Management Committee comprising the wholetime Directors and
members drawn from senior management. The executive management of each
business division is vested with the Divisional Management Committee (DMC),
headed by the Chief Executive. Each DMC is responsible for and totally focused on
the management of its assigned business. This three-tiered interlinked leadership
process creates a wholesome balance between the need for focus and executive
freedom, and the need for supervision and control.

9. CONTROL MECHANISM
 BRAND: Brand recognition is a successful business control strategy for ITC Hotels.
 They spend a large amount of budget on advertising and creating interest among
their customers.
 BUSINESS PARTNERS: Business is increased by joining forces with other businesses with
similar goals.
E.g.: ITC Hotel has tied up with Star Alliance,
A consortium of five international airlines, to launch a scheme to promote its 13
Welcome group hotel properties in the country.

10. Strategies to encourage employees
 Growth opportunities are provided.
 Succession planning is done well in advance.
 Values of the organization are integrated in their culture.