1. Apple Should Still Buy Foursquare
Back in August, I wrote that Apple should buy Foursquare. It seemed like a good idea at the
time. Now that Apple’s Maps app is out and missing so much detail on local places and
businesses, it sounds even better.
The Apple Maps app is nice. It’s fast, friendly and well organized. It’s the data that pose the
problems. The maps themselves are inaccurate, and Apple has to solve that problem itself. But
on top of that, searches for places come up empty too often, and searches by category are
uneven.
This isn’t just a problem for the Maps app itself. Maps are available to all applications on iOS as
the location background that’s easiest to build upon. Weaknesses in Apple’s Maps make all
location-driven apps and services worse. As I wrote in August and believe even more strongly
today, there’s an easy solution for Apple: buy Foursquare.
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