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Web, E-Commerce, Marketing, Immagine e Comunicazione:
la sfida per i prodotti agroalimentari del futuro
Andrea Vaccarella 24.04.2017
perchè alcuni progetti digitali falliscono e come evitarlo
70%
FAIL
84%
https://www.forbes.com/forbes/welcome/?to5URL=https://www.forbes.com/sites/brucerogers/2016/01/07/why-84-of-companies-fail-at-digital-transformation/&refURL=&referrer=#696bdd83588f
67%
1.3 B$
100.000 iPads
69 Schools
http://laschoolreport.com/wp-content/uploads/2015/04/Instructional-Technology-Initative-Pearson-Update.pdf
1.3 B$
100.000 iPads
69 Schools
http://laschoolreport.com/wp-content/uploads/2015/04/Instructional-Technology-Initative-Pearson-Update.pdf
“Failure to gain stakeholder support, missing
requirements, quality related issues, failure to fully
recognize the transformational shift in learning
that e-enabled learning represents”
http://laschoolreport.com/wp-content/uploads/2015/04/Instructional-Technology-Initative-Pearson-Update.pdf
100 m£
https://www.theguardian.com/media/2014/aug/07/sacked-bbc-technology-chief-wins-unfair-dismissal-john-linwood
Digital Media Initiative
100 m£
https://www.theguardian.com/media/2014/aug/07/sacked-bbc-technology-chief-wins-unfair-dismissal-john-linwood
Digital Media Initiative
Modernize the Corporation's production
and archiving methods
From Tape to Digital
Media Asset Management System
BBC iPlayer
100 m£
http://www.bbc.co.uk/news/entertainment-arts-37990220
Digital Media Initiative
289 m£
BBC World Service expansion
KSC
TRINIDAD
&
TOBAGO
Lessons learned
https://publications.cta.int/media/publications/downloads/Failing_to_scale_-_web.pdf
1.Consult with farmers, traders and extension
workers to accurately assess demand
2.Work with extension workers and other
existing service providers
70%
FAIL
84% 67%
https://www.forbes.com/forbes/welcome/?to5URL=https://www.forbes.com/sites/brucerogers/2016/01/07/why-84-of-companies-fail-at-digital-transformation/&refURL=&referrer=#696bdd83588f
WHEN
13% Launch
Beginning
Scale
26%
42%
After Scale19%
33% Management doesn’t Support Change
Employee resistance to Change
Inadequate Budget
39%
Other Obstacles
14%
14%
REASONS FOR FAILURE
https://youtu.be/8r0CiLBM1o8?t=49
$2,600
https://youtu.be/8r0CiLBM1o8?t=49
$2,600
Hortibot
Hortibot Asterix Project
Hortibot Asterix Project
AgBot 2
Hortibot Asterix Project
AgBot 2 Hamster Bot
Hortibot Asterix Project
AgBot 2 Hamster Bot
WP5
Drones to Monitor Crops
Sensor to Water Plants
Robots to Plant, Monitor, Harvest, Crop
https://www.postscapes.com/wireless-plant-sensors/
http://www.cmo.com.au/article/604178/how-new-digital-data-strategy-agriculture-helping-farmers-innovate/
LESSON LEARNED
https://blog.kurtosys.com/5-lessons-failed-digital-projects/
Lesson #1:
Digital transformation don’t have a beginning and an end.
https://blog.kurtosys.com/5-lessons-failed-digital-projects/
Lesson #1:
Digital transformation don’t have a beginning and an end.
Lesson #2:
Digital transformation ≠ new website.
https://blog.kurtosys.com/5-lessons-failed-digital-projects/
Lesson #1:
Digital transformation don’t have a beginning and an end.
Lesson #2:
Digital transformation ≠ new website.
Lesson #3:
Be open to change: adapt new approaches.
https://blog.kurtosys.com/5-lessons-failed-digital-projects/
Lesson #1:
Digital transformation don’t have a beginning and an end.
Lesson #2:
Digital transformation ≠ new website.
Lesson #3:
Be open to change: adapt new approaches.
Lesson #4:
Don’t focus too much on the technology.
They Forget companies are made of People, data, processes and culture of their organization
https://blog.kurtosys.com/5-lessons-failed-digital-projects/
Lesson #1:
Digital transformation don’t have a beginning and an end.
Lesson #2:
Digital transformation ≠ new website.
Lesson #3:
Be open to change: adapt new approaches.
Lesson #4:
Don’t focus too much on the technology.
They Forget companies are made of People, data, processes and culture of their organization
Lesson #5:
Plan after consultants have left.
GRAZIE
Andrea Vaccarella
http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/from-disrupted-to-disruptor-reinventing-your-business-by-transforming-the-core#0

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Digital Transformation Project Failures. Agrinatura 2017

Notas del editor

  1. Pearsons App. 35.000 Studenti.
  2. Manca la Wifi. Non accedono al contenuto. Craccano gli ipad, installano quello che vogliono. L’app Pearsons non funziona. Non carica tutto. Alcuni contenuti non incontrano gli standard OCISS standards for universal access. Attempts to make the Pearson System of Courses usable have required extraordinary, unsustainable, and unscalable resources from the Instructional Technology Initiative, Information Technology Division, and Pearson. Lizarraga and Coughlin continue to try to use the Pearson System of Courses regularly.
  3.  chief technology officer John Linwood
  4.  chief technology officer John Linwood.. Deloitte e Siemens. Passare a Digital avrebbe salvato 18Milioni
  5. 12 new or expanded daily TV and digital bulletins 40 languages covered after expansion 500m people reached by 2022 - double the current number 1,300 new jobs, mostly non-UK Source: BBC
  6. Kenya Seed Company (KSC) is a government parastatal that researches, develops and markets high-yielding seeds for a variety of crops. The SMS service was established to help farmers decide which maize variety was the right one for their agro-climatic zone. It was felt that farmers were confused by seed company promotion that was generic rather than location-specific and, as a result, they planted the wrong varieties for their area. Kenya 2012 SMS free per scelta del mais da piantare. dal 2008. Nel 2013 solo 2000 richieste sulle 24.000 preventivate.
  7. AgriWorks4u. arib Cultivate was designed to provide farmers in Trinidad and Tobago with information on the production of a range of crops, covering topics such as germination and growth periods, common diseases and pathogens, pests and pesticides, and fertilisers. Cocoa
  8. The Technical Centre for Agricultural and Rural Cooperation (CTA) is a joint international institution of the African, Caribbean and Pacific (ACP) Group of States and the European Union (EU). operates under the framework of the Cotonou Agreement and is funded by the EU. Provide services in local languages and be aware that women are sometimes denied access to technology Decide who will implement the service in the long term Do not pre-commit to a specific ICT solutionKeep projects simple – scale up can always happen later if a pilot is successful Develop a viable business model Make sure project costs are sustainable, and not simply led by initial donor support
  9. Stefano Caccavari - Le Iene - Orto grazie a Facebook (MA DOVE? Quale Pagina? Quale?!?) Massimo Cerofolini -> EtaBeta Radio1Rai
  10. Stefano Caccavari - Le Iene - Orto grazie a Facebook (MA DOVE? Quale Pagina? Quale?!?) Massimo Cerofolini -> EtaBeta Radio1Rai
  11. HortiBot is the machinery that helps the farmers with weeds. With an eco-friendly wee-removing attachment, the robot recognizes and eliminate up to 25 different kinds of weeds.
  12. The Asterix project develops autonomous robots for automatic weed control in row crops.
  13. AgBot II is a robot designed to help farmers to take decisions on the use of herbicides, pesticides, fertilizers and watering.
  14. The Hamster Bot is an autonomous robot that rolling over croplands without harming them. Inside the ball are attached a range of sensors to collect information about soil temperature, composition, moisture and plant health.
  15. WP5: uses a robotic arm with a gripper to cut the sweet pepper fruit. Two mini-cameras attached to the gripper help the robot to detect the fruits.
  16. http://www.cmo.com.au/article/604178/how-new-digital-data-strategy-agriculture-helping-farmers-innovate/
  17. Lesson #1:  Digital transformation “programmes” have a beginning, and an end. They don’t. Organizations must seeking to improve and innovate continuously Lesson #2:  Digital transformation ≠ new website. Digital transformation = changing the modus operandi of your organization (processes, people, technology, and culture) and automating some processes using digital tools. Lesson #3:  Be open to change.  Traditional capabilities are still required, but firms need to adapt their approaches. Traditional approaches that once worked don’t work anymore. Embrace a more iterative, customer-centric process which enhances both your customer and employee experience. Lesson #4:  Remember that software implementation ≠ successful digital transformation. Most companies focus too much on the technology. They believe that once the technology (whatever, it is: cloud, social, big data & analytics, mobile or even IOT) has been implemented, it will function as smoothly as the demo. People, data, processes and culture of their organization Lesson #5:  Leaders fail to plan after consultants have left. This leads to knowledge gaps, slow employee adoption and in some cases abandonment over time.
  18. Lesson #1:  Digital transformation “programmes” have a beginning, and an end. They don’t. Organizations must seeking to improve and innovate continuously Lesson #2:  Digital transformation ≠ new website. Digital transformation = changing the modus operandi of your organization (processes, people, technology, and culture) and automating some processes using digital tools. Lesson #3:  Be open to change.  Traditional capabilities are still required, but firms need to adapt their approaches. Traditional approaches that once worked don’t work anymore. Embrace a more iterative, customer-centric process which enhances both your customer and employee experience. Lesson #4:  Remember that software implementation ≠ successful digital transformation. Most companies focus too much on the technology. They believe that once the technology (whatever, it is: cloud, social, big data & analytics, mobile or even IOT) has been implemented, it will function as smoothly as the demo. People, data, processes and culture of their organization Lesson #5:  Leaders fail to plan after consultants have left. This leads to knowledge gaps, slow employee adoption and in some cases abandonment over time.
  19. Lesson #1:  Digital transformation “programmes” have a beginning, and an end. They don’t. Organizations must seeking to improve and innovate continuously Lesson #2:  Digital transformation ≠ new website. Digital transformation = changing the modus operandi of your organization (processes, people, technology, and culture) and automating some processes using digital tools. Lesson #3:  Be open to change.  Traditional capabilities are still required, but firms need to adapt their approaches. Traditional approaches that once worked don’t work anymore. Embrace a more iterative, customer-centric process which enhances both your customer and employee experience. Lesson #4:  Remember that software implementation ≠ successful digital transformation. Most companies focus too much on the technology. They believe that once the technology (whatever, it is: cloud, social, big data & analytics, mobile or even IOT) has been implemented, it will function as smoothly as the demo. People, data, processes and culture of their organization Lesson #5:  Leaders fail to plan after consultants have left. This leads to knowledge gaps, slow employee adoption and in some cases abandonment over time.
  20. Lesson #1:  Digital transformation “programmes” have a beginning, and an end. They don’t. Organizations must seeking to improve and innovate continuously Lesson #2:  Digital transformation ≠ new website. Digital transformation = changing the modus operandi of your organization (processes, people, technology, and culture) and automating some processes using digital tools. Lesson #3:  Be open to change.  Traditional capabilities are still required, but firms need to adapt their approaches. Traditional approaches that once worked don’t work anymore. Embrace a more iterative, customer-centric process which enhances both your customer and employee experience. Lesson #4:  Remember that software implementation ≠ successful digital transformation. Most companies focus too much on the technology. They believe that once the technology (whatever, it is: cloud, social, big data & analytics, mobile or even IOT) has been implemented, it will function as smoothly as the demo. People, data, processes and culture of their organization Lesson #5:  Leaders fail to plan after consultants have left. This leads to knowledge gaps, slow employee adoption and in some cases abandonment over time.
  21. Lesson #1:  Digital transformation “programmes” have a beginning, and an end. They don’t. Organizations must seeking to improve and innovate continuously Lesson #2:  Digital transformation ≠ new website. Digital transformation = changing the modus operandi of your organization (processes, people, technology, and culture) and automating some processes using digital tools. Lesson #3:  Be open to change.  Traditional capabilities are still required, but firms need to adapt their approaches. Traditional approaches that once worked don’t work anymore. Embrace a more iterative, customer-centric process which enhances both your customer and employee experience. Lesson #4:  Remember that software implementation ≠ successful digital transformation. Most companies focus too much on the technology. They believe that once the technology (whatever, it is: cloud, social, big data & analytics, mobile or even IOT) has been implemented, it will function as smoothly as the demo. People, data, processes and culture of their organization Lesson #5:  Leaders fail to plan after consultants have left. This leads to knowledge gaps, slow employee adoption and in some cases abandonment over time.