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Granny KettleGranny Kettle
WoodlandWoodland
A proposal supported by:A proposal supported by:
Wildlife in AscotWildlife in Ascot
Ascot Community Environment NetworkAscot Community Environment Network
(ASCENT)(ASCENT)
Sustainable SunningdaleSustainable Sunningdale
A Socio-Ecological Enterprise for
Ascot, Sunningdale and Sunninghill
Granny KettleGranny Kettle
WoodlandWoodland
Centred around a 5.5 acreCentred around a 5.5 acre
woodland site adjoiningwoodland site adjoining
Sunningdale village (Berks) andSunningdale village (Berks) and
Windsor Great Park (violet borderWindsor Great Park (violet border
on map).on map).
Currently undergoing ecologicalCurrently undergoing ecological
restoration through the help ofrestoration through the help of
volunteers.volunteers.
Eventual aim is to expand theEventual aim is to expand the
area under community ownershiparea under community ownership
and establish a local socio-and establish a local socio-
ecological enterprise.ecological enterprise.
Official UKOfficial UK
Government definitionGovernment definition
‘‘A social enterprise is a business withA social enterprise is a business with
primarily social objectives whoseprimarily social objectives whose
surpluses are principally reinvested forsurpluses are principally reinvested for
that purpose in the business or in thethat purpose in the business or in the
community, rather than being driven bycommunity, rather than being driven by
the need to maximise profit forthe need to maximise profit for
shareholders and owners' (Departmentshareholders and owners' (Department
for Business Innovation and Skills, 2011)for Business Innovation and Skills, 2011)
EcologicalEcological
enterprises…enterprises…
 ……contribute positively to humancontribute positively to human
flourishingflourishing
 ……support community and provide decentsupport community and provide decent
livelihoodslivelihoods
 ……use as little as possible in the way ofuse as little as possible in the way of
materials and energymaterials and energy
Tim Jackson (2010) the Trans Atlantic –Tim Jackson (2010) the Trans Atlantic –
Journal of Economics and PhilosophyJournal of Economics and Philosophy
Hill Holt WoodHill Holt Wood
case studycase study
 Hill Holt Wood operates as anHill Holt Wood operates as an
‘environmental social enterprise’.‘environmental social enterprise’.
 Mission:Mission:
 Maintain our ancient woodland for use by the publicMaintain our ancient woodland for use by the public
 Teach and develop young people to help them realiseTeach and develop young people to help them realise
their potentialtheir potential
 Create products and services valuable to the communityCreate products and services valuable to the community
 Promote the cause of environmentalism andPromote the cause of environmentalism and
sustainabilitysustainability
Hill Holt Wood statsHill Holt Wood stats
 Established in 1995.Established in 1995.
 14.2 hectare deciduous woodland situated on14.2 hectare deciduous woodland situated on
the Lincolnshire and Nottinghamshire border.the Lincolnshire and Nottinghamshire border.
 Socio-ecological enterprise employs 21 people.Socio-ecological enterprise employs 21 people.
 Income primarily generated by working withIncome primarily generated by working with
excluded, at risk or unemployed young people.excluded, at risk or unemployed young people.
Hill Holt WoodHill Holt Wood
ecological objectivesecological objectives
 to run an environmentally sustainableto run an environmentally sustainable
woodland bywoodland by
 sustainable wood extraction,sustainable wood extraction,
 monitoring and enhancing biodiversity,monitoring and enhancing biodiversity,
 applying alternative technologies,applying alternative technologies,
 staying off grid.staying off grid.
Hill Holt Wood socialHill Holt Wood social
objectivesobjectives
To run a locally-valued social enterpriseTo run a locally-valued social enterprise
byby
 Providing access to local people and organisationsProviding access to local people and organisations
within a safe and informative site.within a safe and informative site.
Providing education and training to excluded school-Providing education and training to excluded school-
children, young offenders and disadvantaged youngchildren, young offenders and disadvantaged young
people.people.
Developing and implementing structures underDeveloping and implementing structures under
community control.community control.
Using local goods, materials and services.Using local goods, materials and services.
Hill Holt WoodHill Holt Wood
economic objectiveseconomic objectives
To run an economically viable socialTo run an economically viable social
enterprise by…enterprise by…
Achieving an annual surplus for investment andAchieving an annual surplus for investment and
innovationinnovation
Maintaining a diversity of income streams,Maintaining a diversity of income streams,
clients, products and servicesclients, products and services
Manufacturing and selling woodland added-valueManufacturing and selling woodland added-value
productsproducts
Delivering consultancy servicesDelivering consultancy services
GKW proposedGKW proposed
business modelbusiness model
 Community Interest Organisation;Community Interest Organisation;
 Community share issue scheme wouldCommunity share issue scheme would
allow community ownership and theallow community ownership and the
ability to buy the adjoining 16 acresability to buy the adjoining 16 acres
currently in private ownership;currently in private ownership;
 Income through ecological activities withIncome through ecological activities with
local schoolchildren and at risk, excludedlocal schoolchildren and at risk, excluded
and unemployed young people;and unemployed young people;
Community InterestCommunity Interest
OrganisationsOrganisations
 Set up in July 2005 to give SEs aSet up in July 2005 to give SEs a
‘branded’ business structure, and‘branded’ business structure, and
encourage external investmentencourage external investment
 Cost £35 – apply to CIO RegulatorCost £35 – apply to CIO Regulator
 Needs a community interest statementNeeds a community interest statement
and pass the community interest testand pass the community interest test
 Accounts, and community interest report,Accounts, and community interest report,
each yeareach year
GKW clients:GKW clients:
 Council (at risk, excluded and unemployed youngCouncil (at risk, excluded and unemployed young
people);people);
 Schools (three primary schools and one secondarySchools (three primary schools and one secondary
school within walking distance);school within walking distance);
 Local youth groups (Scouts and Guides would be ableLocal youth groups (Scouts and Guides would be able
to use/camp in the woodland );to use/camp in the woodland );
 Local population (willing to buy Hazel beanpoles, logs,Local population (willing to buy Hazel beanpoles, logs,
charcoal and simple woodwork such as nest boxes)charcoal and simple woodwork such as nest boxes)
 Funding bodies (e.g. Forestry Commission) for one-offFunding bodies (e.g. Forestry Commission) for one-off
restoration/biodiversity conservation projects.restoration/biodiversity conservation projects.
GKW costs:GKW costs:
 Entirely run by volunteers to start off withEntirely run by volunteers to start off with
through groups such as ASCENT andthrough groups such as ASCENT and
Wildlife in Ascot;Wildlife in Ascot;
 Income would pay for public liabilityIncome would pay for public liability
insurance and infrastructure (fencing,insurance and infrastructure (fencing,
nest boxes, woodworking/ecologicalnest boxes, woodworking/ecological
restoration equipment, training)restoration equipment, training)
GSK future potential:GSK future potential:
 Build a small workshop for ‘all-weather’Build a small workshop for ‘all-weather’
woodcraft;woodcraft;
 Enable young people to gainEnable young people to gain
qualifications in tree surgery, charcoalqualifications in tree surgery, charcoal
making, woodcraft, etc;making, woodcraft, etc;
 Training and supervise young people toTraining and supervise young people to
provide services to local community inprovide services to local community in
forestry, gardening, horticulture and treeforestry, gardening, horticulture and tree
surgery.surgery.
Any enquiries /Any enquiries /
commentscomments
 Facebook:Facebook:
https://www.facebook.com/GrannyKettleWoodhttps://www.facebook.com/GrannyKettleWood
 E-mail:E-mail: GrannyKettleWood@gmail.comGrannyKettleWood@gmail.com
 and/or come along to an ASCENT / Wildlife in Ascotand/or come along to an ASCENT / Wildlife in Ascot
event!event!
Special thanks to:

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Granny Kettle Wood - a social enterprise proposal

  • 1. Granny KettleGranny Kettle WoodlandWoodland A proposal supported by:A proposal supported by: Wildlife in AscotWildlife in Ascot Ascot Community Environment NetworkAscot Community Environment Network (ASCENT)(ASCENT) Sustainable SunningdaleSustainable Sunningdale A Socio-Ecological Enterprise for Ascot, Sunningdale and Sunninghill
  • 2. Granny KettleGranny Kettle WoodlandWoodland Centred around a 5.5 acreCentred around a 5.5 acre woodland site adjoiningwoodland site adjoining Sunningdale village (Berks) andSunningdale village (Berks) and Windsor Great Park (violet borderWindsor Great Park (violet border on map).on map). Currently undergoing ecologicalCurrently undergoing ecological restoration through the help ofrestoration through the help of volunteers.volunteers. Eventual aim is to expand theEventual aim is to expand the area under community ownershiparea under community ownership and establish a local socio-and establish a local socio- ecological enterprise.ecological enterprise.
  • 3. Official UKOfficial UK Government definitionGovernment definition ‘‘A social enterprise is a business withA social enterprise is a business with primarily social objectives whoseprimarily social objectives whose surpluses are principally reinvested forsurpluses are principally reinvested for that purpose in the business or in thethat purpose in the business or in the community, rather than being driven bycommunity, rather than being driven by the need to maximise profit forthe need to maximise profit for shareholders and owners' (Departmentshareholders and owners' (Department for Business Innovation and Skills, 2011)for Business Innovation and Skills, 2011)
  • 4. EcologicalEcological enterprises…enterprises…  ……contribute positively to humancontribute positively to human flourishingflourishing  ……support community and provide decentsupport community and provide decent livelihoodslivelihoods  ……use as little as possible in the way ofuse as little as possible in the way of materials and energymaterials and energy Tim Jackson (2010) the Trans Atlantic –Tim Jackson (2010) the Trans Atlantic – Journal of Economics and PhilosophyJournal of Economics and Philosophy
  • 5. Hill Holt WoodHill Holt Wood case studycase study  Hill Holt Wood operates as anHill Holt Wood operates as an ‘environmental social enterprise’.‘environmental social enterprise’.  Mission:Mission:  Maintain our ancient woodland for use by the publicMaintain our ancient woodland for use by the public  Teach and develop young people to help them realiseTeach and develop young people to help them realise their potentialtheir potential  Create products and services valuable to the communityCreate products and services valuable to the community  Promote the cause of environmentalism andPromote the cause of environmentalism and sustainabilitysustainability
  • 6. Hill Holt Wood statsHill Holt Wood stats  Established in 1995.Established in 1995.  14.2 hectare deciduous woodland situated on14.2 hectare deciduous woodland situated on the Lincolnshire and Nottinghamshire border.the Lincolnshire and Nottinghamshire border.  Socio-ecological enterprise employs 21 people.Socio-ecological enterprise employs 21 people.  Income primarily generated by working withIncome primarily generated by working with excluded, at risk or unemployed young people.excluded, at risk or unemployed young people.
  • 7. Hill Holt WoodHill Holt Wood ecological objectivesecological objectives  to run an environmentally sustainableto run an environmentally sustainable woodland bywoodland by  sustainable wood extraction,sustainable wood extraction,  monitoring and enhancing biodiversity,monitoring and enhancing biodiversity,  applying alternative technologies,applying alternative technologies,  staying off grid.staying off grid.
  • 8. Hill Holt Wood socialHill Holt Wood social objectivesobjectives To run a locally-valued social enterpriseTo run a locally-valued social enterprise byby  Providing access to local people and organisationsProviding access to local people and organisations within a safe and informative site.within a safe and informative site. Providing education and training to excluded school-Providing education and training to excluded school- children, young offenders and disadvantaged youngchildren, young offenders and disadvantaged young people.people. Developing and implementing structures underDeveloping and implementing structures under community control.community control. Using local goods, materials and services.Using local goods, materials and services.
  • 9. Hill Holt WoodHill Holt Wood economic objectiveseconomic objectives To run an economically viable socialTo run an economically viable social enterprise by…enterprise by… Achieving an annual surplus for investment andAchieving an annual surplus for investment and innovationinnovation Maintaining a diversity of income streams,Maintaining a diversity of income streams, clients, products and servicesclients, products and services Manufacturing and selling woodland added-valueManufacturing and selling woodland added-value productsproducts Delivering consultancy servicesDelivering consultancy services
  • 10. GKW proposedGKW proposed business modelbusiness model  Community Interest Organisation;Community Interest Organisation;  Community share issue scheme wouldCommunity share issue scheme would allow community ownership and theallow community ownership and the ability to buy the adjoining 16 acresability to buy the adjoining 16 acres currently in private ownership;currently in private ownership;  Income through ecological activities withIncome through ecological activities with local schoolchildren and at risk, excludedlocal schoolchildren and at risk, excluded and unemployed young people;and unemployed young people;
  • 11. Community InterestCommunity Interest OrganisationsOrganisations  Set up in July 2005 to give SEs aSet up in July 2005 to give SEs a ‘branded’ business structure, and‘branded’ business structure, and encourage external investmentencourage external investment  Cost £35 – apply to CIO RegulatorCost £35 – apply to CIO Regulator  Needs a community interest statementNeeds a community interest statement and pass the community interest testand pass the community interest test  Accounts, and community interest report,Accounts, and community interest report, each yeareach year
  • 12. GKW clients:GKW clients:  Council (at risk, excluded and unemployed youngCouncil (at risk, excluded and unemployed young people);people);  Schools (three primary schools and one secondarySchools (three primary schools and one secondary school within walking distance);school within walking distance);  Local youth groups (Scouts and Guides would be ableLocal youth groups (Scouts and Guides would be able to use/camp in the woodland );to use/camp in the woodland );  Local population (willing to buy Hazel beanpoles, logs,Local population (willing to buy Hazel beanpoles, logs, charcoal and simple woodwork such as nest boxes)charcoal and simple woodwork such as nest boxes)  Funding bodies (e.g. Forestry Commission) for one-offFunding bodies (e.g. Forestry Commission) for one-off restoration/biodiversity conservation projects.restoration/biodiversity conservation projects.
  • 13. GKW costs:GKW costs:  Entirely run by volunteers to start off withEntirely run by volunteers to start off with through groups such as ASCENT andthrough groups such as ASCENT and Wildlife in Ascot;Wildlife in Ascot;  Income would pay for public liabilityIncome would pay for public liability insurance and infrastructure (fencing,insurance and infrastructure (fencing, nest boxes, woodworking/ecologicalnest boxes, woodworking/ecological restoration equipment, training)restoration equipment, training)
  • 14. GSK future potential:GSK future potential:  Build a small workshop for ‘all-weather’Build a small workshop for ‘all-weather’ woodcraft;woodcraft;  Enable young people to gainEnable young people to gain qualifications in tree surgery, charcoalqualifications in tree surgery, charcoal making, woodcraft, etc;making, woodcraft, etc;  Training and supervise young people toTraining and supervise young people to provide services to local community inprovide services to local community in forestry, gardening, horticulture and treeforestry, gardening, horticulture and tree surgery.surgery.
  • 15. Any enquiries /Any enquiries / commentscomments  Facebook:Facebook: https://www.facebook.com/GrannyKettleWoodhttps://www.facebook.com/GrannyKettleWood  E-mail:E-mail: GrannyKettleWood@gmail.comGrannyKettleWood@gmail.com  and/or come along to an ASCENT / Wildlife in Ascotand/or come along to an ASCENT / Wildlife in Ascot event!event!
  • 16.

Notas del editor

  1. This presentation focuses on the concept of a ‘socio-ecological enterprise” – an enterprise which explicitly addresses social and ecological objectives within its mission and operations. I will use Hill Holt Wood as an example of a ‘socio-ecological enterprise’ and present opportunities for capitalising on a 5.5 acre woodland which I currently own for launching a local socio-ecological enterprise.
  2. This definition says very little about the environmental and ecological prerequisites for sustaining society in the long-term.
  3. Tim Jackson’s description of an ecological enterprise clearly encompasses the triple bottom line: economy; society; and environment.
  4. Hill Holt Wood is an excellent example of a socio-ecological enterprise which directly addresses the triple bottom line in its practices. This is clearly apparent in its objectives.
  5. The owners of the woodland, Nigel and Karen Lowthrop, didn’t have a clear idea of what to do with the woodland when they bought it in 1995, and certainly didn’t have a social enterprise business plan, but they did want to make a living out of the woodland which was ecological sustainable and compatible with the interests of the local community. Through engagement with the community and council, a range of mutually beneficial activities were identified, which has enabled the establishment and growth of an incredibly successful social enterprise.
  6. The impact of Hill Holt wood has been enormous. The Rural Beat team leader of the Lincolnshire police was impressed enough to write a letter in April 2008 saying: 'During the last year the anti-social behaviour and criminal damage in our policing team area has reduced by at least 25%....” Calming and therapeutic effects of trees and woodlands on the young people being trained some of whom have emotional and behavioural difficulties or special needs
  7. A Community Interest Organisation provides the same straightforward route as a limited company but guarantees direct communities benefit. A share issue scheme would enable community ownership and eliminate the possibility of developers ever getting their hands on the woodland.
  8. Crucially, provide a focus for bringing the community together to create greater resilience in the face of escalating social, environmental and economic crises.
  9. 20 people turned up at this event on November 17, 2012, demonstrating the significant interest in the initiative.