1. FSA Stores- Chris Kellen
Andrea Nyhus, Sales Development Rep
Andea@mobify.com
Friday, February 7, 14

2. Agenda
1.
2.
3.
4.
Experience to Win
Working with Mobify
5.
Friday, February 7, 14
Business Case Metrics
Customer Spotlight
Process and next steps

3. What is Mobify?
Mobify helps businesses delight their users through fast,
responsive websites.
Technology
/ What is Mobify
Friday, February 7, 14

4. What is Mobify?
Mobify helps businesses delight their users through fast,
responsive websites.
Technology + Professional Services
/ What is Mobify
Friday, February 7, 14

5. Thousands of developers and businesses use
Mobify to optimize their websites for mobile
/ What is Mobify
Friday, February 7, 14

6. Business Case Metrics
Friday, February 7, 14

7. What You Can Expect
Smartphone
Tablet
100 - 200%
20 - 30%
increase in revenue
increase in revenue
Due to:
Due to:
+ 25 - 100% conversion
+ 10 - 25% conversion
+ 2 - 25% AOV
+ 2 - 20% AOV
+ 25 - 100% traffic
+ 5 - 10% traffic
/ Intro to Mobify
Friday, February 7, 14

8. How Mobify Works
1. Start with your existing site’s
content, images and resources.
2. Optimize your site’s style and
layout for mobile devices.
3. Deliver a better, faster mobile
web experience.
/ What is Mobify
Friday, February 7, 14

9. Customer Spotlight
Friday, February 7, 14

10. Customer Spotlight /
Results month-over-month
•
•
+55% increased sales
+16% increased AOV
Results year-over-year
•
•
+391% increased sales
+70% increased AOV
/ Customer Spotlight
Friday, February 7, 14

11. Customer Spotlight /
Results
•
•
+20% increased AOV
40% faster on tablet
devices than on desktop
/ Customer Spotlight
Friday, February 7, 14

12. Customer Spotlight /
Results
•
•
Mobile ROI in 22 days
Triple digit growth across
smartphone and tablet
revenues year-over-year
•
25-30% faster on mobile
devices than on desktop
/ Customer Spotlight
Friday, February 7, 14

13. User Experience to Win
Friday, February 7, 14

14. Complex Product
Display Page
Increased conversions and AOV
•
Optimized layout for complex
page structures and product
selections
•
•
Size, feature and color pickers
Related products
/ User Experience to Win
Friday, February 7, 14

15. Fly-out Navigation
Menu
•
Good for long or complex
navigation structures
•
•
•
Mimics mobile app experience
Never lose your page flow
Permits multiple menus (one on
each side)
/ User Experience to Win
Friday, February 7, 14

16. Sticky Add-To-Cart
•
•
•
Keeps CTA above the fold
Reduces barriers to conversion
Encourages multi-item purchases
/ User Experience to Win
Friday, February 7, 14

17. Guided Checkout
•
•
•
Reduces barriers to conversion
Creates an engaging experience
Encourages more form
completions
/ User Experience to Win
Friday, February 7, 14

18. Friday, February 7, 14

19. Time to Market
•
Launch in 8-12 weeks
•
See gains in engagement immediately
/ Working with Mobify
Friday, February 7, 14

20. Mobile Expertise
•
•
/ Working with Mobify
Friday, February 7, 14
Over 100 mobile websites built
Flexible support packages

21. Easy Integration
•
Just like inserting a Google Analytics tag
•
Minimized risk, low overhead
/ Working with Mobify
Friday, February 7, 14

22. Maintain Your Existing Workflow
•
Seamless integration with all third party platforms
•
Our technology partners include:
/ Working with Mobify
Friday, February 7, 14

23. Process and Next Steps
✓
•
•
•
•
•
•
Friday, February 7, 14
Introduction to Mobify
Business Overview
Technology Introduction & Overview
Discovery & Scoping
Proposal Presentation
Project Planning
Kick Off