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Tigers Marketing Strategy
1.
Andrea Rupe
2.
Detroit Sports Fans
MLB Fans Detroit Tigers Fans Target Market
3.
Entertainment Venue Baseball Team Detroit
Tradition Who Are We?
4.
• Increase Ticket
Sales • Increase Brand Merchandise Sales • Increase Fan Base • Economy • Competition Within MLB • Off Season Goals and Challenges
5.
Improving Social Media
6.
• Game Day
Information • Updated Scoring • All Tigers, All the Time • Exclusive Fan Photos Twitter And Facebook
7.
• Update Regularly •
Become It’s Own • Encourage the Following of Other Social Media Sites Google +
8.
• Up Dated
Scoring •Live Broadcast •Breaking News •Player Profiles •Live Chats with Players Mobile App
9.
$3 Million Dollars
Budget
10.
Google AdWords Pay per Click Measurement
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