SEO and PPC for translators: making yourself visible on the web with search engine marketing - First part (SEO)
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A webinar on SEO techniques for translators that I gave for Proz.com on 20 October 2011
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SEO and PPC for translators: making yourself visible on the web with search engine marketing - First part (SEO)
- 1. SEO & PPC Making yourself visible on the web with SEM First part: SEO by Andrea Spila
- 2. Intro: Search Engine Marketing START Psychology of search Keyword Research SEO Improving your site visibility YOU Your sites Your questions FINISH A G E N D A
- 3. The importance of being here PPC SEO
- 4. SEO is
- 5. slow SEO is
- 6. slow cheap SEO is
- 7. slow cheap time-consuming SEO is
- 8. PPC is
- 9. PPC is fast
- 10. PPC is fast expensive
- 11. PPC is fast expensive immediate
- 12. Search Engines
- 14. Pages are crawled on the web Crawled pages are indexed Indexed pages are ranked
- 15. Ranking A combination of Relevance and Popularity
- 17. Ranking A combination of Relevance and Price
- 18. Psychology of Search
- 19. People use search engines to find an answer
- 20. Query (keywords) Results SERP
- 21. Search queries are mental processes
- 22. Types of query navigation information transaction
- 23. Buying funnel
- 24. What key words ?
- 25. SEO & PPC
- 26. Keyword Research SEO & PPC
- 27. Keywords are solid bases on which you can build your SEO and PPC campaigns
- 31. Using search engines Also: inurl, intext, inanchor
- 35. Google Guide
- 37. Insights for Search (Google)
- 38. Google Analytics
- 39. Long Tail
- 40. SEO
- 41. On Page SEO
- 42. Off Page SEO
- 43. SEO On Page
- 44. SEO On Page
- 45. SEO On Page
- 46. SEO On Page
- 47. SEO On Page
- 48. SEO On Page
- 49. SEO On Page
- 50. SEO On Page
- 53. Where is the Title displayed?
- 54. Where is the Title displayed?
- 56. Where is the Description displayed?
- 57. An optimized page
- 62. An optimized page
- 63. SEO Off Page
- 65. Link Juice
- 66. And now it’s your turn !
- 67. Q U E S T I O N S
- 68. Takeaways 2
- 69. Keywords are keys to success
- 70. Content is king!
- 71. Content is queen !
- 74. Thank you for your attention ! See you next time: Pay Per Click (27/10) andrea. spila @gmail.com http://www.delicious.com/andrea.spila/seo-proz-eng