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W. Social Marketing
2309
Think Like A
Journalist…
6 Tips on Creating PR Content For
Your Company
1. No Waiting Around
Media is great but it’s not the only way to tell your
story. Create content you can share with the
public as well as distribute through traditional &
online platforms.

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2. What’s Your Story?
Figure out what kind of story you want to tell
about your company. Does company news center
around…
• Company accomplishments & milestones
• New products
• Company developments
• Company expertise
3. Your Story Interesting?
Is
Think about your story’s relevance to your
audience.
Does your story provide some kind of value to the
public? For example, does the story inform,
entertain or both?
Know what, when, where & why when crafting
your story.
4. Package Your Story
Think about elements you can incorporate to bring
your story to life and add more depth.
• Video
• Photos
• Graphics
• Sidebars-polls, quizzes, contests

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5. Share Your Story
Send your press release to media contacts but post a
longer press release on your website. This also helps
with the website’s search engine optimization. Also
share company news on the following…
• Blogs-keep content conversational
• Social networking sites
• Video press release
• News wire services
• RSS & Subscribe widgets
• Website & project partner websites
6. Don’t Be Afraid to Ask
Ask customers/fans to share content on their own
social networking sites or blogs.
Also, tap into your professional network & friends
for help in sharing your company news.
Encourage company employees to help promote.