How Good Content Builds Business

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Andrea Walker

Learn to establish your business with informative & interesting content to build quality business relationships.

Empresariales

CONTENT CREATION

How Good Content Builds Business

WHO AM I?
-College Graduate

-Former News Junkie

-Entrepreneur

Interests:
Social Media
Technology
Business
Musicals!!

WHY CONTENT?

EDUCATE

INFORM

ENTERTAIN

W. Social Marketing andrea@wsocialmarketing.com

WHY WOULD YOU WRITE?

INFORMATION

EXPERTISE

THOUGHT LEADERSHIP

BUILDING TRUST

W. Social Marketing andrea@wsocialmarketing.com

NO WAITING AROUND

MEDIA IS GREAT BUT.....

WHY NOT CREATE YOUR OWN CONTENT?

W. Social Marketing andrea@wsocialmarketing.com

COMPANY CONTENT CAN
BE....

DEVELOPMENTS

EXPERTISE

MILESTONES & ACCOMPLISHMENTS

PRODUCT/SERVICE INFORMATION

W. Social Marketing andrea@wsocialmarketing.com

HOW DOES YOUR CONTENT
PROVIDE VALUE FOR
CUSTOMERS?

W. Social Marketing andrea@wsocialmarketing.com

QUESTIONS?

W. Social Marketing andrea@wsocialmarketing.com

KINDS OF CONTENT

W. Social Marketing andrea@wsocialmarketing.com

BLOGS

W. Social Marketing andrea@wsocialmarketing.com

WHAT’S YOUR BLOG?

COMPANY BLOG

W. Social Marketing andrea@wsocialmarketing.com

WHAT’S YOUR BLOG?

CEO BLOG

W. Social Marketing andrea@wsocialmarketing.com

WHAT’S YOUR BLOG?

INDUSTRY BLOG

W. Social Marketing andrea@wsocialmarketing.com

WHAT’S YOUR BLOG?
PRODUCT OR DEPARTMENT BLOG

W. Social Marketing andrea@wsocialmarketing.com

WHAT’S YOUR BLOG?

CUSTOMER SERVICE BLOG

W. Social Marketing andrea@wsocialmarketing.com

WEBSITE

HOW DO YOU RATE WEBSITE FOR LEAD GENERATION?

W. Social Marketing andrea@wsocialmarketing.com

PRESS RELEASES
THINK INBOUND WITH PRESS RELEASES

W. Social Marketing andrea@wsocialmarketing.com

PRESS RELEASE TIPS

POST PRESS RELEASE TO WEBSITE OR BLOG

REMEMBER KEYWORDS IN PRESS RELEASE HEADLINE &
BODY

POST PRESS RELEASE TO SOCIAL NETWORKING SITES

W. Social Marketing andrea@wsocialmarketing.com

BLOG TIPS
CREATE RSS FEEDS FOR PRESS PAGE & COMPANY BLOG

CREATE AUTOMATED FEEDS FOR NEW POSTS TO
SOCIAL NETWORKING SITES

W. Social Marketing andrea@wsocialmarketing.com

OTHER TYPES OF CONTENT
SLIDES

DOWNLOADABLE PDFS

PODCASTS

VIDEO

PHOTOS

W. Social Marketing andrea@wsocialmarketing.com

CONTENT DISTRIBUTION

SOCIAL MEDIA

FORUMS/GROUPS

VIDEO HOSTING SITES

WEBSITES

W. Social Marketing andrea@wsocialmarketing.com

WHY CONTENT FOR YOUR
BUSINESS?

W. Social Marketing andrea@wsocialmarketing.com

GETTING MORE BUSINESS

RELATIONSHIPS

PROSPECTS

CLIENTS

W. Social Marketing andrea@wsocialmarketing.com

HOMEWORK ASSIGNMENT
Find company or individual blogs you like to read

Research other company’s online collateral

Follow those companies on social media

RESEARCH

W. Social Marketing andrea@wsocialmarketing.com

Andrea Walker
www.wsocialmarketing.com
Twitter: @andreafwalker
andrea@wsocialmarketing.com
Linkedin: http://www.linkedin.com/in/wsocialmarketing

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How Good Content Builds Business

1. CONTENT CREATION How Good Content Builds Business

2. WHO AM I? -College Graduate -Former News Junkie -Entrepreneur Interests: Social Media Technology Business Musicals!!

3. WHY CONTENT? EDUCATE INFORM ENTERTAIN W. Social Marketing andrea@wsocialmarketing.com

4. WHY WOULD YOU WRITE? INFORMATION EXPERTISE THOUGHT LEADERSHIP BUILDING TRUST W. Social Marketing andrea@wsocialmarketing.com

5. NO WAITING AROUND MEDIA IS GREAT BUT..... WHY NOT CREATE YOUR OWN CONTENT? W. Social Marketing andrea@wsocialmarketing.com

6. COMPANY CONTENT CAN BE.... DEVELOPMENTS EXPERTISE MILESTONES & ACCOMPLISHMENTS PRODUCT/SERVICE INFORMATION W. Social Marketing andrea@wsocialmarketing.com

7. HOW DOES YOUR CONTENT PROVIDE VALUE FOR CUSTOMERS? W. Social Marketing andrea@wsocialmarketing.com

8. QUESTIONS? W. Social Marketing andrea@wsocialmarketing.com

9. KINDS OF CONTENT W. Social Marketing andrea@wsocialmarketing.com

10. BLOGS W. Social Marketing andrea@wsocialmarketing.com

11. WHAT’S YOUR BLOG? COMPANY BLOG W. Social Marketing andrea@wsocialmarketing.com

12. WHAT’S YOUR BLOG? CEO BLOG W. Social Marketing andrea@wsocialmarketing.com

13. WHAT’S YOUR BLOG? INDUSTRY BLOG W. Social Marketing andrea@wsocialmarketing.com

14. WHAT’S YOUR BLOG? PRODUCT OR DEPARTMENT BLOG W. Social Marketing andrea@wsocialmarketing.com

15. WHAT’S YOUR BLOG? CUSTOMER SERVICE BLOG W. Social Marketing andrea@wsocialmarketing.com

16. WEBSITE HOW DO YOU RATE WEBSITE FOR LEAD GENERATION? W. Social Marketing andrea@wsocialmarketing.com

17. PRESS RELEASES THINK INBOUND WITH PRESS RELEASES W. Social Marketing andrea@wsocialmarketing.com

18. PRESS RELEASE TIPS POST PRESS RELEASE TO WEBSITE OR BLOG REMEMBER KEYWORDS IN PRESS RELEASE HEADLINE & BODY POST PRESS RELEASE TO SOCIAL NETWORKING SITES W. Social Marketing andrea@wsocialmarketing.com

19. BLOG TIPS CREATE RSS FEEDS FOR PRESS PAGE & COMPANY BLOG CREATE AUTOMATED FEEDS FOR NEW POSTS TO SOCIAL NETWORKING SITES W. Social Marketing andrea@wsocialmarketing.com

20. OTHER TYPES OF CONTENT SLIDES DOWNLOADABLE PDFS PODCASTS VIDEO PHOTOS W. Social Marketing andrea@wsocialmarketing.com

21. CONTENT DISTRIBUTION SOCIAL MEDIA FORUMS/GROUPS VIDEO HOSTING SITES WEBSITES W. Social Marketing andrea@wsocialmarketing.com

22. WHY CONTENT FOR YOUR BUSINESS? W. Social Marketing andrea@wsocialmarketing.com

23. GETTING MORE BUSINESS RELATIONSHIPS PROSPECTS CLIENTS W. Social Marketing andrea@wsocialmarketing.com

24. HOMEWORK ASSIGNMENT Find company or individual blogs you like to read Research other company’s online collateral Follow those companies on social media RESEARCH W. Social Marketing andrea@wsocialmarketing.com

25. QUESTIONS? W. Social Marketing andrea@wsocialmarketing.com

26. Andrea Walker www.wsocialmarketing.com Twitter: @andreafwalker andrea@wsocialmarketing.com Linkedin: http://www.linkedin.com/in/wsocialmarketing

How Good Content Builds Business

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