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Growing indonesia Consuming Class Profile

An overview of trending topic: Growing Indonesian Consuming Class

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Growing indonesia Consuming Class Profile

  1. 1. V h A trending topic: Growing Indonesia Consuming Class Profile 2013
  2. 2. “ All data showed is free to be downloaded on internet “ “ Data is data, it just a help to develop business “ “ You are the only one that understand your business “
  3. 3. Executive summary • Indonesia population and economics is growing and one of the driver is the growing of the Consuming Class (individuals with annual net income above IDR 36mn) which Java and Sumatra dominate and will continue to do so • 80% of the Consuming Class (or around population of 64mn) is people who have expenditure around IDR 2-5mn per month. And we identify the population is mostly at 15-24 years old with 3-5 years working experience (mostly at staff and officer level) • Furthermore, we notice that most of Consuming Class population only spend 8% of their income for savings and investment. Following is share of household spend of the Consuming Class population:
  4. 4. Indonesia’s population and economics keeps growing by time. Thus, creating so much opportunities for business Indonesia Population (2003-2013) Indonesia GDP per capita at constant price (2003-2013) 260.0 250.0 15.0 13.0 CAGR 1.5% 11.0 (in million) (in million) 240.0 230.0 220.0 210.0 CAGR 4.0% 9.0 7.0 5.0 3.0 200.0 1.0 190.0 -1.0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
  5. 5. McKinsey research shows Indonesian consuming class will grow almost double in 10 years since 2010
  6. 6. In line with McKinsey research in defining Indonesian consuming class, BCG reported Middle and Affluent Class is growing, which Java and Sumatra dominate and will continue to do so
  7. 7. BCG research show that most of Middle and Affluent Class (MAC) comes from the Middle and Upper Middle class (approx. 80% of total MACs) which grow double by 2020 64.8mn or 87% of Total MACs 117.5mn or 83% of Total MACs
  8. 8. Based on Kelly Services placement profile, we identify that Middle and Upper Middle class are population with working experience around 2-5 years Experience Range Salary Qualification 0-2 years IDR 1.5mn – IDR 3.5mn D3 - S1 2-5 years IDR 2.5mn – IDR 5mn S1 (Bachelor Degree) > 5 years > IDR 5mn S1 - S2 (Master Degree) Source : Kelly Services, Indonesia Salary Guide 2013 Spread over industries and most of them are at staff and officer level Accounting & Finance Banking Engineering and Technical Human Resources and Others Tax Accountant, Payroll Clerk, Tax Admin, Accounts Assistant, Bank Teller, Customer Service, Back Office Officer (i.e. Bank Operation Officer, Compliance Officer, Trade Finance Officer, etc.) IT Helpdesk, Electrical Design Engineer, Mechanical Design Engineer, Database Administrator, Software QA/Test Analyst Training Executive, Recruiter, HR Officer, Secretary, Warehouse/Store Assistant Source : Kelly Services, Indonesia Salary Guide 2013
  9. 9. From BPS data, we identify that the Middle and Upper Class mostly are at 15-24 years old and few at range of 25-44 years old Experience Range Salary Qualification 0-2 years IDR 1.5mn – IDR 3.5mn D3 - S1 2-5 years IDR 2.5mn – IDR 5mn S1 (Bachelor Degree) > 5 years > IDR 5mn S1 - S2 (Master Degree) Source : Kelly Services, Indonesia Salary Guide 2013 Middle and Upper Middle class is in range of 15-24 years old (# of people) Indonesia Population By Age Group >55 11% 45-55 11% 25-44 32% <15 29% 15-24 17% No. 1 2 3 4 5 Age Group < 15 15-24 25-44 45-55 > 55 Total Male 36,666,531 21,259,678 39,669,743 13,333,003 13,097,721 124,026,675 Female 34,594,757 21,050,906 39,347,721 13,131,353 14,208,587 122,333,325 Total 71,261,288 42,310,584 79,017,464 26,464,356 27,306,308 246,360,000 Source: BPS or Indonesia Central Statistic Bureau ; define population aged 15 years and over as Working Age population
  10. 10. Furthermore, McKinsey research shows that the major population of consuming class (Middle Class population) only spend 8% of their income for savings and investment
  11. 11. V h andrehandoyo.com Think free!

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