Presentation for paper submited to Media in Transition 7 at MIT, MA, in may, 2011. Talk about relationship between TV, internet and cell phones. Full paper at http://web.mit.edu/comm-forum/mit7/papers/andre_pase_mit7_full.pdf .

1. Inbound and outbound,
when applications invade TV
and change our rooms
André F. Pase
FAMECOS/PUCRS - Brazil

2. Mobile devices connect and
“bring” interactivity to TV

3. Video went to Internet,
Internet struck back.

4. Video went to Internet,
Internet struck back.
Mobile devices scrambled it.

8. Brazil´s DTV brought better
image, but audience is
confused about interactivity

10. More than ever, TV is a
window with content from
other devices than the
antenna

13. Since VCR, devices gives
power to audience. “Prime
time is my time”
(Negroponte, 1996)

14. Devices are source of
interactivity and participation

15. Apps in TV can shake it from
inside out

16. Mobile devices enhances TV
content

17. 2010

18. 2010

19. 2011

22. Transition: TV as “clean”
image source, Internet as
place to speak and interact,
gadgets as transport

24. andrepase@mac.com
@andrepase