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What the F**k is Social Commerce?
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What the F**k is Social Commerce?
1.
What The F**k
is Social Commerce? (or Social Shopping)
2.
Me, Myself and
I Wine Community Adegga.com SHiFT Conference. Technology, Web & Entrepreneurship.
3.
Social what?
4.
Fact #1 We care
about what other people like / say / buy!
5.
Fact #2 We
hate ads!
6.
Fact #3 We use
Social Networks. (think Facebook!)
7.
Reviews, Votes, Likes,
Comments, Recommendations, etc.
8.
All influence what
we Buy!
9.
Models of Social Commerce
10.
#1 Mass Customization
11.
You design the
final product. Anyone can setup their own shop. +1 Million T-shirts sold in 2008.
12.
#2 Live Shopping
13.
“One Day, One
Deal”. Forum to talk. Wine, Kids, Shirts! $130 Million (2008)
14.
28 Million products
sold (2008) 560 Million € (2008 in the UK)
15.
Community Shopping
16.
431,108 users (75.000
active / week) 19.9 million posts (50,000 / day) 2,314,272 projects posted 5.3 million project photos 100,000 patterns sold ($500,000)
17.
1,5 Million items
listed. 900,000 items sold. $15 Million of goods sold August 2009 only!
18.
Ongoing t-shirt contest.
Submit your design. $2,000 in cash. 1.5 Million T-Shirts sold (2008)
19.
Community already recommends
wines, votes, comments & writes reviews. Adegga can help everyone drink good wines. Wine Packs = 6 bottles selected by the community.
20.
Thank you! www.adegga.com
[email] andre@adegga.com [blog] blog.delaranja.com [twitter] twitter.com/andrerib
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