Daisy CTO, Nathan Marke, talks digital technology and how it's affecting businesses across all industries. This is the speech Nathan gave at Daisy Communications' flagship event 'Daisy Wired? 2014'. For more info, visit www.daisygroupplc.com

1. Enabling the Digital Business
By Nathan Marke
Daisy Group CTO
www.dasiygroupplc.com

2. Agenda
Make no mistake,
digital is here.
And it’s not the
big companies
that are setting
the agenda - it’s
the small and
medium sized
ones.
This represents
the biggest
business
opportunity we
may ever see in
our lifetimes.

3. It’s is easy to think about Digital and hark back to
the good old days, when we weren’t as connected,
as always on, when the pace of life seemed a little
more manageable.

4. But it’s good to reflect that right now is a great time to be alive!
Average human lifespan x2
Average per capita income x3
Childhood mortality /10
Cost of food /10
Cost of electricity /20
Cost of transportation /100
Cost of communications /1000

5. If you needed any convincing that working in IT is the place to be, it’s worth
looking at the Carlota Perez model…
The model, created by Carlota who is a famous economist, shows the global economy
has run in ‘supercycles’ of 30-60 years since the Industrial Revolution.

6. The Carlota Perez model…
All of these supercycles are spearheaded by
technological evolution. For example, there
was the invention of the spinning jenny
during the Industrial Revolution. Right now,
though, we are in the middle of our present
day supercycle, that of IT and the internet.
And we have the chance to drive this.
These supercycles all follow the same broad
pattern that we have become familiar with –
that of boom, bust and then (hopefully)
renewal.
The model suggest that, 43 years in, we are
reaching the renewal phase of the IT
age….and this is underpinned by a
technology revolution that it happening
under our noses today - commonly referred
to a the Nexus of Forces.

7. What is Digital?
So what is the Nexus of Forces? Well, it is the technologies that power the Digital agenda.
So if you ask me what Digital is, I would say it is using combinations of Cloud Computing, Social Computing, Information (or
big data) and Mobile, to innovate in business and achieve your goals whatever they are – whether this is changing business
models, entering new markets, transforming customer service, accelerating product innovation.
Make no mistake; this is affecting not just our consumer world but every business and every market…

8. I work in technology…
So next time your kids ask you what
you do for a living – lets be a little
more proud of our roles.
You could be a train driver, an astronaut, even
a spy – but no – you can confidently say that
James Bond has nothing on The IT Crowd

9. Things are getting faster…

10. Things you will have to explain to your kids…
If we wanted to talk to our
friends, we had to talk to their
parents first

11. Things you will have to explain to your kids…
Never knowing how
your photos would turn
out

12. Things you will have to explain to your kids
What the connection is between these two objects…

13. Average Tenure
67 Years
Average Tenure
15 Years
Big Companies Rise
A much more
serious reflection
of the speed of
change comes
from looking at
the longevity over
time of successful
businesses.

14. Average Tenure
67 Years
Average Tenure
15 Years
Big Companies Rise
The Standard and Poor
index is a stock market
index based on the
market capitalisations
of the 500 largest
businesses listed on
the NY stock Exchange
and Nasdaq and this
graph showing the
total value of the
SNP500 since records
began as we all got
richer…
It used to be that big
companies were big
companies and that
never changed. In the
1920’s the average
tenure of a company
listing on SNP500 was
67 years.
Today, a company will
reside on the SNP500
for only 15 years

15. By 2020, more than THREE QUARTERS
of the SNP500 will be companies that
we have not yet heard of
Richard Foster – Yale University
….and fall

16. How many of the 10 largest tech & web companies in China do you
recognise?

17. How many of the 10 largest tech & web companies in China do you
recognise?
I would bet that each of you, in your own industries, will have a similar list of
competitors emerging out of Asia right now and trying to take your
business.
But digital is a great leveller and I see this change as an aspiration for small
and medium-sized businesses such as ours. If we get the Digital Agenda
right, our little companies really can become world beaters. It’s there for the
taking if we leverage the Nexus of Forces.
That’s a great conversation with the CEO…

18. ...that was the last 25 years

19. ….what about the next 25?

20. Everything is getting more connected…
For sure everything is getting more
connected.
You’ve seen that joke on Maslow’s
Heirarchy of Human Needs doing the
viral rounds.
• Nearly half the word’s population are
now online – 3bn people
• Almost half the world’s internet users
are on Facebook
• There are nearly 2bn smartphone
users…

22. Big thing 3 - Things are happening really fast
This year 6bnnew
devices will be connected to
the internet.
Most of these will never
touch human beings and
will be powered purely by
machine-to-machine
technology.
• Smart cars
• Smart wearables
• Smart agriculture
• Smart cities

23. All these technologies will improve
the way we live, work and play.
And of course each of these areas is
creating brand new business models
that are being exploited by
companies that are able to innovate!

24. And to enable this, things are getting really, really small…

25. The cycle of innovation has changed
We’ve all heard
of the concept of
consumerisation
– the reversing
of the innovation
process from
NASA and the
military first to
consumer first.
iSnipe

26. The cycle of innovation has changed

27. These things are changing our business world
whether we like it or not.
It is our job to try to make sense of it and then help
our companies to exploit the opportunity.

28. During the recent
recession, CEOs
understandably had
to switch their focus
from things that
delivered new
revenue streams, such
as innovation and
new product
development, onto
things that would
increase profits
without actually
spending money –
cutting costs and
increasing operational
efficiencies.

29. Spending priorities during the recession
CEO Spending Priorities
2008-2012
Source Harvey Nash

30. 2014: CEOs are going for growth
Source: PWC Annual Global CEO Survey
Rate technological advances
as likely to have the greatest
impact on their business over
the next five years.
Will deliver growth
through product and
service innovation.
93% of UK CEO’s are
somewhat or very confident
about their own companies
revenue prospects for 2014

31. Now that sounds like a great opportunity for us as
IT leaders right?
Leading our companies to growth…

32. Who owns the digital agenda?
IT
10%
Marketing
47%
Shared
43%
Source: Harvey Nash CIO Survey
2013
Research suggests that
47% of the time IT is not
even involved in the
leadership of Digital
projects, with Marketing
being the dominant
force.
force.
Now this makes sense on
some levels. Great digital
projects require an in
depth understanding of
the customer, great look
and feel, brand and user
experience. That comes
from marketing,
customer services, sales,
product management
and so on. But of course
digital should be a shared
endeavour because it is
about our companies
whole future.

33. But of course digital should be
a shared endeavour because it
is about our companies whole
future.

34. Digital platforms like
the latest from DFL
is brilliant because it
has been designed
mobile first.
As IT leaders we are
pivotal to the
experience of our
customer have of
digital. We have to
be engaged.

35. CIOs are worried about Digital!
Of CIO’s are concerned that the digital
torrent is coming faster then they can
cope
Don’t feel they have the
talent needed to face this
future
Source: Gartner – Taming the Digital Dragon: The 2014 CIO Agenda
In 2014 and continuing through 2017 IT spending by groups outside of the IT
departments will grow at over 6% per year – almost 2.5 x the rate of the IT
department – led by marketing, customer service and sales groups
Source: IDC – predictions 2014: Battles for dominance and survival on the 3rd Platform

36. This is where I start to think about Daisy’s value to our
customers. What if we provided managed services that
enable IT to focus more time and effort on digital?
And what if through being a great partner we can help with
the innovation process.
It’s the challenge I have set my team.

37. What makes a great Digital businesses?
• Engagement AT SCALE: thinking big, living online
• DATA is the core: available in all formats - digital, shareable, structured
• COLLECTIVE Intelligence: customers, staff, suppliers
• COLLABORATION: innovation can come from anywhere
• Technology is INTUITIVE: people work the way they live

38. Four ways Daisy can help…

39. We’ve been building a digital platform

40. Thing 1: Use our network and platforms to build your digital strategy
• Secure WAN
− MPLS
− High speed internet
• On-Net Cloud infrastructure platform
− Secure, reliable, fast, superbly connected compute/
store platform
− Private or Hybrid cloud, managed up to
OS, Database and full Microsoft stack
− Full DR
• Rent or buy
• Scale exponentially as your business grows

41. Thing 2: Help you create time and space to focus on Digital
• Managed Services to run your networks
and platforms on your behalf
• Designed for you - in our datacentres on our
platforms, on premises, on your platforms
• ITIL Service Desks
• 24x7 Operations Centres

42. Thing 3 and Thing 4: Offer great value for money and improve
communications and collaboration

43. What’ve Daisy customers had to say…
WHOLESALE COMPUTE PLATFORM MIGRATION TO DAISY
MANAGED WAN, HOSTING, VOICE, DATA, MOBILE
IT SERVICE DESK
“The Daisy MPLS IPVPN provides connectivity to almost 400 end points and
continues to grow as we do. We consider the Daisy MPLS network as an essential
enabling infrastructure and stable foundation on which we can grow and develop
our business as we embrace new technologies.”
DOM CLULOW, HEAD OF SAP DEVELOPMENT
“I’m pleased to report to our Board that - in addition to experiencing absolutely no
down time - our clinical applications are running significantly faster than they were
on our native hardware.”
CARL GOATLEY, CIO
“The GOSH ICT Service Desk is provided by Daisy DCS as a managed service and
handles all of our service request calls, providing a high level of first time fix for over
3500 users……both responsive and reactive as well as meeting its SLA obligations
and was recently nominated for a GOSH GEMS service award for staff excellence”.
MIKE BONE, INTERIM DIRECTOR OF IT

44. So Why Daisy?
Why Daisy?
• UK based
• Financially strong
• Focussed on medium sized businesses
• Understanding your business
• Great value for money
Our Values:
• Keep it simple
• Think about the customer
• Integrity
• Own the issue

45. Take the Daisy Digital Challenge
We can help you:
1. Build a platform
2. Create time to focus on your digital strategy
3. Improve communications and collaboration
4. Deliver great value for money
Come and talk to me and my team (and we’ll be trying to contact you)

46. Nathan Marke
Daisy Group CTO
Email: nathan.marke@daisygroupplc.com
Thank you for watching