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1. 1
Guide to Atlanta
CORPORATE
INNOVATION
Created in collaboration by:
BridgeCommunity &
Emory Goizueta Business School

2. 2
Your Guide
to Corporate
Innovation
in Atlanta
Twenty-six companies headquartered in metro
Atlanta are among the 2018 FORTUNE 1000,
of which 15 companies are also ranked in the
2018 FORTUNE 500. In fiscal year 2017,
these 26 companies generated aggregate
revenues of $357.9 billion. Full list here.
Atlanta’s corporate titans interact with the
broader tech & entrepreneurial ecosystem in
a number of ways outlined in this guide:
— Startup Engagement Platforms
— Innovation Spaces
— Support Resources
— Events
— University Partnerships

3. 3
Startup
Engagement
Platforms
A unique entrepreneurial
commercialization program,
backed by an exclusive set of
large corporates, focused on
growing communities through
corporate-startup collaboration
and educational outreach.
Bridge—
Community
An internationally recognized
accelerator that supports
entrepreneurs and helps boost
their early-stage businesses and
product development efforts
through focused education,
mentorship and funding.
Techstars
The Farm supports and nurtures
selected startups and
entrepreneurs, including a twice-
a-year, three-month accelerator
program, premium incubator
office space, cutting-edge
hardware prototype lab and
coworking. The Farm is part of
Comcast NBCUniversal and is
operated by Boomtown
Accelerator.
The
Farm
Engage is the largest grouping of
strategic corporations in a venture
fund, established and financed by
some of the most influential
corporations in the world. As an
independent venture fund and
platform, Engage strengthens
collaborations and partnerships
between leading corporations and
top entrepreneurs.
Engage
Ventures

4. 4
Corporate
Innovation
Spaces
Southern Company
Energy Innovation Center
SunTrust Accelerator
Studio
Stanley Black & Decker
Digital Accelerator
The Home Depot
Technology Center
thyssenkrupp
Elevator Research
Innovation Center
UCB
Solution Accelerator
Worldpay
Financial Technology
Accelerator Program
Keysight
Software Design Center
Mercedes-Benz
Lab1886
Microsoft
Innovation Center
NCR
Innovation Lab
Panasonic Automotive
Systems Company of America
Innovation Center
Sharecare-Emory
Innovation Hub
Siemens
Data Analytics &
Applications Center
Dover Corporation
MindSparq Atlanta
Georgia-Pacific
Innovation Institute
General Electric
Smart Grid Technology
Center of Excellence
General Motors
IT Innovation Center
Emerson
The Helix Innovation Center
Elavon
The Grove & The Greenhouse
First Data
Innovation Center
Honeywell
Industrial Cyber Security Lab
Accenture
The Innovation Hub
Anthem
Innovation Studio
AT&T
Foundry Innovation Space &
Drive Studio
Boeing
Manufacturing Dev. Center
Chick-fil-A
Hatch Innovation Satellite Office
Cox Enterprises
Innovation Suite
Deloitte
iLab
Delta Air Lines
The Hangar

5. 5
Support
Resources
Both a geographic region and an economic
development partnership of more than 15
counties and economic development entities all
dedicated to supporting Georgia’s life science
and technology growth.
Georgia
Innovation
Crescent
Designed to catalyze collaboration between
major corporations, growth and mid-stage
companies, startups, and research universities
in metro Atlanta. Hosted by the Metro Atlanta
Chamber of Commerce’s entrepreneurship and
innovation initiative.
The Open
Innovation Forum
Through the assistance of the five centers,
Georgia companies translate new ideas and
technologies into commercially viable products
and services to better compete in the global
marketplace. Georgia Innovates allows you to
search Georgia’s innovation and
entrepreneurship assets with a simple online
tool.
Georgia Centers
of Innovation (COI)

6. 6
October 18th
Can’t miss for corporate innovators! The
agenda focuses on exploring the local
innovation landscape and best practices in
collaboration through case studies and
workshops. In the afternoon, corporate
innovators will be introduced to startups for 1:1
meetings to explore potential pilots. To
participate in 1:1 matchmaking, startups must
be B2B or B2B2C and register by October 8th.
Hosted by The Metro Atlanta Chamber and
the BridgeCommunity
Atlanta Corporate
Innovation Summit
Recurring Series
The Enterprise
Entrepreneurship
Annual in Q1
Annual Innovation
Summit
Monthly
Newsletter detailing three upcoming events and
3 B2B startups to keep corporate innovations
connected to Atlanta’s technology and startup
community.
Produced by Your Ideas Are Terrible
Bare
Necessities
in Atlanta Corporate Innovation
Local
Events

7. 7
Corporations & Universities
Partnering on
Innovation
Emory
University
IMPACT 360
Corporate clients work with students to solve
problems innovatively
Master of Science in Business Analytics
(MSBA)
A newly-created program that works with
corporations on data-intensive projects
Goizueta executive education
(EXEC ED - DESIGN)
Innovation-related topics for corporations. E.g.
design thinking for business innovation
Emory Healthcare Innovation Hub
News announcement | Innovation hub
enterprises | Emory Healthcare- connects
Emory Healthcare with an innovation
ecosystem where unmet user needs will be
identified, and solutions will be developed,
tested and implemented.
Healthcare Innovation Program (HIP)
collaborates with incumbent healthcare groups
Global center for medical Innovation (GCMI)
Accelerates the commercialization of next-
generation medical devices and technology

8. 8
Corporations & Universities
Partnering on
Innovation
ATDC INDUSTRY CONNECT Program
Housed within the Advanced Technology
Development Center (ATDC), the state’s
premier startup incubator, the Industry Connect
program provides curated matchmaking
between Global 1000 companies and high
potential ATDC Select technology startups. The
goal of the program is to accelerate growth of
ATDC startups by securing early paying
customers, investors and strategic partners.
Flashpoint and the Georgia Tech Center for
Deliberate Innovation
Flashpoint works closely with founders to
enable them to think clearly about their
businesses. It is unique in implementing
Deliberate Innovation, a business creation and
innovation process built on proven principles
from Nobel-Prize winning research in
behavioral economics, developmental and
social psychology and combining it with a
logical framework applied to innovation.
Georgia Institute
of Technology
Communities of Innovation
Technology Square - Technology Square
includes a growing community of corporate
innovation, research, and technology
development teams co-located with Georgia
Tech. These labs are a place for companies to
scout, develop and test new technologies,
solutions, and business models. The proximity
to campus helps them to more effectively
recruit technology and design talent, to broadly
collaborate with research teams and to quickly
partner with startups. Campus team works with
corporate partners on their innovation journey
and program development to find alignment
with the campus resources to best support their
goals. Currently there are over 20 corporate
labs co-located at Tech Square and nearby in
Midtown.

9. 9
Corporations & Universities
Partnering on
Innovation
Georgia State
University
CollabTech
Serves the research community as a business
incubator with wet laboratories
Creative Media Industries Institute
Develops students for careers in film and media
through education and industry collaboration
Entrepreneurship and Innovation Institute
Prepares students to create their own business,
work for a startup, or bring their entrepreneurial
skills to an existing organization
FinTech Lab
Allows students, faculty and corporate partners
to experiment with emerging financial
technologies
Institute for Insight
Focuses on data science and machine learning
innovations to address business problems
posed by strategic partners
Legal Analytics Lab
Brings faculty, students and corporate partners
together to tackle projects at the intersection of
business, law, and big data to produce original
research.
Flex MBA Career Pathways
allows students to focus on interdisciplinary,
cutting-edge skills that are in high demand (i.e.
Commercializing Innovation, FinTech)
Social Media Intelligence Lab
Fosters collaboration among faculty, students,
and external partners to produce research in
social/digital media tools, techniques and best
practices

10. 10
Corporations & Universities
Partnering on
Innovation
Kennesaw State
University
ALL ACCESS
Current students meet top corporate Atlanta
area employers, learn about the company
culture, hiring trends, growth forecasts and
more.
Morehouse
College
ASCEND 2020 ATL
JPMorgan Chase & Co. has partnered with the
Entrepreneurship Center and TechSquare Labs
to launch ASCEND 2020 Atlanta, a technology
startup and small business support ecosystem
for minority-led companies throughout
Metropolitan Atlanta.

11. 11
Major
Players
"MailChimp loves our hometown of Atlanta and
is invested in its growth and success through
our participation in programs like the
BridgeCommunity, our corporate citizenship
efforts, and hiring and retaining talent. We're
big believers in creativity and innovation and
know that we can find like minded partners by
engaging with the Atlanta startup and
technology community. We're committed to its
success and thankful to be a part of that
ecosystem."
—Joe Uhl, Vice President of
Operations, MailChimp
“Cox is committed to fostering a culture of
innovation in our city as well as within our own
company culture. We have widespread
involvement in the Atlanta venture ecosystem
by sponsoring TechStars and participating in
The Bridge, Engage, and Endeavor. The
Atlanta startup scene is thriving and we
appreciate the opportunity to be involved to
help it grow.”
—Kimberly Shriver, Corporate
Strategy & Development
Manager, Cox Enterprises
"In order for Coca-Cola to drive a total
beverage company, it is important for us to be
curious and constantly innovate the way we
think, plan, and execute. With the Atlanta
BridgeCommunity, we have the opportunity to
be curious in our own backyard."
—Noa Davidson, Bridge
Program Director,
The Coca-Cola Company

12. 12
Edits or Updates?
CONTACT THE
CREATORS
Amelia Pane
Schaffner
Director of Entrepreneurship
Entrepreneurship at Goizueta Business School
Emory University
amelia.schaffner@emory.edu
Carie A
Davis
Managing Director, BridgeCommunity
Partner, Your Ideas Are Terrible
carie@yourideasareterrible.com
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