What’s Next in Growth?
Andrew Chen / StartCon 2016
Zoom out. See what’s come before
Get this deck and updates via my newsletter
andrewchen.co
Getting customers to refer friends
Why do you refer?
Who’s referred?
Which channel?
Is it exponential?
Spreading viral content
When a dog bites a man, that is not news,
because it happens so often…
When a dog bites a man, that is not news,
because it happens so often.
But if a man bites a dog, that is news.
(John B. Bo...
GREAT ASTRONOMICAL DISCOVERIES LATELY MADE BY
SIR JOHN HERSCHEL - Published 1835
AKA The Great Moon Hoax of 1835
Bootstrapping marketplaces
Marketplace
Marketplace
Which side is constrained?

How to grow buyers?
How to grow sellers?
Find > Price > Transact
We could go on for a while on this.
Convincing people to buy stuff

has been around for a long time.
But really here’s the point…
Technology changes, but people stay the same
Referrals, content marketing,

virality, coupons, publicity stunts,
influencer marketing, A/B testing,
copywriting, etc etc...
Growth opportunities arise constantly:

Classic strategies x New platforms x Smart execution
My challenge to you:
Study the classics.
(Don’t try to get clever with tips and tricks)
Approach platforms/channels systematically
Be early to new platforms when you can!
Execute thoughtfully and iteratively
Ignore quick growth hacks
Only trust ideas that 100+ years old :)
Technology changes, but people stay the same
Get this deck and updates via my newsletter
andrewchen.co
Thank you!
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
What's Next in Growth? 2016
Próxima SlideShare
Cargando en…5
×

What's Next in Growth? 2016

56.173 visualizaciones

Publicado el

Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.

Publicado en: Empresariales
13 comentarios
160 recomendaciones
Estadísticas
Notas
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • here http://adf.ly/1oAJty
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Imagine if you had a fully automated Sports betting robot that not only calculates all the stats and probabilities but also gives you EXACT picks you need to place to win? With EXACT unit sizes! Yes, complete No Brainer. 60 days money back guarantee, 100% risk free: Watch video here: http://bit.ly/jordantopaulvideo
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Download this 3-step guide to generating insane amounts of media coverage for your from LinkedIn: http://bit.ly/linkedin3stepguide
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • nice, Find Latest Presentation on Free at www.ThesisScientist.com
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
Sin descargas
Visualizaciones
Visualizaciones totales
56.173
En SlideShare
0
De insertados
0
Número de insertados
280
Acciones
Compartido
0
Descargas
254
Comentarios
13
Recomendaciones
160
Insertados 0
No insertados

No hay notas en la diapositiva.

What's Next in Growth? 2016

  1. What’s Next in Growth? Andrew Chen / StartCon 2016
  2. Zoom out. See what’s come before
  3. Get this deck and updates via my newsletter andrewchen.co
  4. Getting customers to refer friends
  5. Why do you refer? Who’s referred? Which channel? Is it exponential?
  6. Spreading viral content
  7. When a dog bites a man, that is not news, because it happens so often…
  8. When a dog bites a man, that is not news, because it happens so often. But if a man bites a dog, that is news. (John B. Bogart. City Editor at The Sun)
  9. GREAT ASTRONOMICAL DISCOVERIES LATELY MADE BY SIR JOHN HERSCHEL - Published 1835
  10. AKA The Great Moon Hoax of 1835
  11. Bootstrapping marketplaces
  12. Marketplace
  13. Marketplace Which side is constrained?
 How to grow buyers? How to grow sellers? Find > Price > Transact
  14. We could go on for a while on this.
  15. Convincing people to buy stuff
 has been around for a long time.
  16. But really here’s the point…
  17. Technology changes, but people stay the same
  18. Referrals, content marketing,
 virality, coupons, publicity stunts, influencer marketing, A/B testing, copywriting, etc etc … Created 100 years ago… Relevant 100 years from now!
  19. Growth opportunities arise constantly:
 Classic strategies x New platforms x Smart execution
  20. My challenge to you:
  21. Study the classics. (Don’t try to get clever with tips and tricks)
  22. Approach platforms/channels systematically Be early to new platforms when you can!
  23. Execute thoughtfully and iteratively
  24. Ignore quick growth hacks Only trust ideas that 100+ years old :)
  25. Technology changes, but people stay the same
  26. Get this deck and updates via my newsletter andrewchen.co Thank you!

×