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What's Next in Growth? 2016

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Andrew Chen
Andrew Chen

Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.

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What’s Next in Growth? Andrew Chen / StartCon 2016
Zoom out. See what’s come before
Get this deck and updates via my newsletter andrewchen.co
Getting customers to refer friends
Why do you refer? Who’s referred? Which channel? Is it exponential?
Spreading viral content
When a dog bites a man, that is not news, because it happens so often…
When a dog bites a man, that is not news, because it happens so often. But if a man bites a dog, that is news. (John B. Bogart. City Editor at The Sun)
GREAT ASTRONOMICAL DISCOVERIES LATELY MADE BY SIR JOHN HERSCHEL - Published 1835
AKA The Great Moon Hoax of 1835
Bootstrapping marketplaces
Marketplace
Marketplace Which side is constrained?
 How to grow buyers? How to grow sellers? Find > Price > Transact
We could go on for a while on this.
Convincing people to buy stuff
 has been around for a long time.
But really here’s the point…
Technology changes, but people stay the same
Referrals, content marketing,
 virality, coupons, publicity stunts, influencer marketing, A/B testing, copywriting, etc etc … Created 100 years ago… Relevant 100 years from now!
Growth opportunities arise constantly:
 Classic strategies x New platforms x Smart execution
My challenge to you:
Study the classics. (Don’t try to get clever with tips and tricks)
Approach platforms/channels systematically Be early to new platforms when you can!
Execute thoughtfully and iteratively
Ignore quick growth hacks Only trust ideas that 100+ years old :)
Technology changes, but people stay the same
Get this deck and updates via my newsletter andrewchen.co Thank you!

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