Presentation delivered at iModules Summer Sizzler conference, July 2008

1. New media and the new PR Andrew Careaga Director of Communications Missouri University of Science and Technology iModules Summer Sizzler Conference July 8, 2008 || Kansas City

4. What happens when old and new collide?

7. ‘ Don’t tase me, bro!’

8. ‘ Don’t tase me, bro!’

10. ‘ Markets are conversations.’ Christopher Locke, Rick Levine, Doc Searls, David Weinberger The Cluetrain Manifesto ( www.cluetrain.com )

12. A Facebook-style social network

13. Clinton’s isn’t

14. Disintermediation Eliminating the middleman

15. Creators Critics Collectors Joiners Spectators Inactives The ladder of participation Source: “Social Strategies for Revolutionaries,” Charlene Li/Forrester Research, Groundswell (groundswell.forrester.com) Base: US online consumers Source: NACTAS Q2 2007 North American Social Technographics online survey and NACTAS Q4 2006 Youth online survey Adults Youth 18% 39% 25% 43% 12% 14% 25% 58% 48% 66% 44% 26%

16. Source: Business Week , "Web Strategies That Cater To Customers," June 11, 2007; chart source: www.businessweek.com/magazine/content/07_24/b4038405.htm

17. Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb/ )

19. Blogs as news sources Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb / )

20. Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb/ )

21. Social networks: Catalysts for activism?

22. Meet our Wikipedia editor

23. An example close to home

24. An example close to home

25. ‘ Sudden jihad syndrome’ ‘ We have an international student; identity and nationality weren’t released; claimed to have a bomb; threatened terrorist type activities. How remarkable, ladies and gentlemen, no one knows his name. No one knows his homeland. Now, we have to ask ourselves, Is there a common link with the many other little single incidents of sudden jihad syndrome?’

26. ‘ Sudden jihad syndrome’ ‘ Because that's what this is, sudden jihad syndrome. From cabdrivers to the flying imams to any number of activities. ... International student, identity and nationality not released. Hmm.’ Portion of transcript from Rush Limbaugh Show

38. Your del.icio.us reputation

41. Don’t overlook these sites CampusDirt.com

42. Don’t overlook these sites StudentsReview.com

43. Don’t overlook these sites JuicyCampus.com

46. Dalhousie University’s response

52. Weathering the storm 90 posts 512 comments 5.69 comments/post 5.3 comments/post (minus my 35 comments) 6 months in: negative-to-neutral/positive ratio: 8 to 1 Overall negative-to-neutral/positive ratio: @5.5 to 1

55. St. Patrick’s Day (1 day after AP story) After email to alumni

56. Andrew Careaga [email_address] http://highered.prblogs.org http://twitter.com/andrewcareaga Download slide presentation at http://www.slideshare.net/andrewcareaga THANK YOU! And keep in touch