These slide we part of a morning workshop @RyanAcademy @startupScaleup to an audience of 11 start up teams. My job to to help startup to create and tell an engaging story about their business idea that will help them win sales and funding. I have previously coached teams on the @WayraIRL @Startupbootcamp, @MAstartpatch @PropelNI @PropelVA accelerator programmes

1. 1
DCU Ryan Academy
Startup Scaleup IoT’ers Week

2. ` Relationship Building
Factual
Causative
Value
Based

3. Are
 Situation Appraisal
 Objectives
 Measure of Success
 Value to Organisation
` The Basics: Preparation
Do Get

4.  Situation Appraisal
 Objectives
 Measure of Success
 Value to Organisation
` The Proposal: Delivery
Are Do Get

5. Of Success
Relies on "Soft
Skills"
80%
Many recent studies have shown that “Technical Skills” (our natural skills
and learned skills through training and experience) only represent at best
20% of the input into our performance.
The remaining 80% which affects our performance comes from our
"Personal Skills”.

6. 6
DCU Ryan Academy
Startup Scaleup IoT’ers Week

7. 7
Entrepreneur
is the French for
‘has ideas, does them’.
Alexis Ohanian, Reddit

8. 8
` We have Coached

9. 9
We should call them createups,
NOT STARTUPS.
The goal is not to start something,
the goal is to create something.
Dharmesh Shah, HubSpot

10. 11
Audience?

11. 12
Our job is not to
please investors.
Our job is to
delight our users.
Micki Krimmel, Neighborgoods

12. 13
Problem?
Market
CompetitionMarket
Competition

13. 14
[The] best startups
generally come from somebody
needing to
SCRATCH AN ITCH
Michael Arrington, TechCrunch

14. 15
Sell?

15. 16
MAKE SOMETHING
PEOPLE
Paul Grahan, Y Combinator

16. 17
DO?

17. 18
People can copy what you’ve done,
But they can’t copy what you’re
going to do.
Dennis Crowley, Foursquare

18. 19
SIMPLE
can be harder than
You have to work hard
to get your thinking
clean to make it simple.
Steve Jobs

19. 20
Team?

20. 21
Often, the best companies are the
ones where the product is an
extension of the founders
personality.
Naval Ravikant, AngelList,
Venture Hacks

21. 22
Passion
never fails.
Paul Chen, FloNetwork, Fortiva

22. 24
Finances?

23. 25
ASK?

24. 26
CHASE THE VISION,
THE MONEY;
the money will end up
following you.
Tony Hsieh, Zappos.com

25. 27
Better?

26. 28
Managers tell you where you are,
leaders tell you where you’re going.
Michael Lopp, author

27. 29
“ Find Your Story and get
people to believe in You”
Liam Casey - PCH International

28. 30
`
‘Create Your Story’
Summary:

29. 31
` ‘Pitching to Win Sales & Investment’
Discuss:

30. 32
` The Sales - Template
Problem
Solved?

31. 33
` ‘Pitch to Win Investment’
‘Tell Your Story’

32. 34
` The Funding-Template
Problem
Solved?
U?
£
C
M
Ask?

33. 35
web:
www.aristo.ie
email:
andrew@aristo.ie
http://ie.linkedin.com/in/andrewkeogharisto
phone:
01 8208552
twitter:
@_AndrewKeogh
` My Contact Details