The document discusses findings from a survey on advertising in interactive digital magazines. It finds that readers are less likely to ignore ads in digital magazines than on websites. Reader engagement with digital magazines is over 4 times higher than websites. Readers also prefer the reading experience of digital magazines over websites. The document then provides reasons to advertise in the Canadian Business Journal digital magazine, including that it is BPA audited, has a large national reach/readership, is environmentally friendly as a digital publication, has high quality design/content, and competitive rates.

1. CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

2. The Case for ADVERTISING in INTERACTIVE DIGITAL MAGAZINES How the next generation of digital magazines is succeeding as an advertising platform. By Josh Gordon Compliments of VIVMag Based on 5612 completed questionaires Oct to Dec 2009 CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

3. The Case For ADVERTISING in INTERACTIVE DIGITAL MAGAZINES The Case For ADVERTISING in INTERACTIVEDIGITAL MAGAZINES Finding # 1 Readers are far less likely to ignore display ads in interactive digital magazines than ads on websites of similar content. CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

4. The Case For ADVERTISING in INTERACTIVE DIGITAL MAGAZINES The Case For ADVERTISING in INTERACTIVEDIGITAL MAGAZINES Finding # 2 Reader engagement with a digital interactive magazine is more than four times greater than with a website of similar content. CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

5. The Case For ADVERTISING in INTERACTIVE DIGITAL MAGAZINES The Case For ADVERTISING in INTERACTIVEDIGITAL MAGAZINES Finding # 3 In terms of the reading “experience” readers over- whelmingly chose digital interactive magazines over websites of similar content. CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

6. The Case For ADVERTISING in INTERACTIVE DIGITAL MAGAZINES The Case For ADVERTISING in INTERACTIVEDIGITAL MAGAZINES Finding # 4 Readers overwhelmingly preferred digital ads in inter- active digital magazines to website banner ads, by an almost four to one margin. CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

7. Five Reasons You Should Consider Advertising In the Canadian Business Journal CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

8. FIVE REASONS TO ADVERTISE IN THE CANADIAN BUSINESS JOURNAL 1. BPA Worldwide audited digital magazine 2. Outstanding national reach and readership 3. GREEN publication – environmentally sound 4. World class content and design – e-reader and laptop friendly 5. Competitive rates, premium positioning, section sponsorships, advertiser exclusivity, in a BPA Worldwide audited publication. CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

9. FIVE REASONS TO ADVERTISE IN THE CANADIAN BUSINESS JOURNAL Reason 1 It’s audited by CBJ advertisers are assured of the integrity of our readership every day, every week, every month by BPA Worldwide audits. CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

10. FIVE REASONS TO ADVERTISE IN THE CANADIAN BUSINESS JOURNAL BPA Worldwide: Assurance. Insight. Advantage. Leading the World in Media AuditingBPA Worldwide consumer and business media audits provide assurance, insight and advantage to consumer and business-to-business media owners and media buyers in more than 25 countries. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA serves more than 2,600 media properties—including over 1,500 B-to-B publications, more than 350 consumer magazines, 150 newspapers, 450+ Web sites, and events, email newsletters, databases, wireless and other advertiser-supported media—as well as more than 2,700 advertiser and agency members. In short, with BPA Worldwide, the advantage is yours. CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

11. FIVE REASONS TO ADVERTISE IN THE CANADIAN BUSINESS JOURNAL Reason 2 Outstanding Reach and Readership More than 480,000 UNIQUE VISITORS every month Over 70% of website visitors open the magazine Delivered digitally to the business leaders of more than 30,000 medium to large Canadian companies from coast-to-coast No other Canadian Business magazine reaches more Senior Executives. CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

12. FIVE REASONS TO ADVERTISE IN THE CANADIAN BUSINESS JOURNAL BPA Worldwide provides DAILY, WEEKLY and MONTHLY updates for all George Media publications. -Page impressions -Unique Browsers -User sessions -and more. All BPA Worldwide audited for your assurance. CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

13. FIVE REASONS TO ADVERTISE IN THE CANADIAN BUSINESS JOURNAL Reason 3 Environmentally responsible Truly a GREEN publication All George Media publications are 100% digital No pulp No paper No landfill No ink No waste Advertising in the Canadian Business Journal is good for your business and the environment. CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

14. FIVE REASONS TO ADVERTISE IN THE CANADIAN BUSINESS JOURNAL Readers of digital magazines say the GREEN element of the publication is one of the most appealing The top three reasons subscribers like digital editions: Environmentally friendly Easy to save Ability to search CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

15. FIVE REASONS TO ADVERTISE IN THE CANADIAN BUSINESS JOURNAL Reason 4 World class content and design presented in an e-reader format The Canadian Business Journal is specifically designed by award winning talent as a 100% digital magazine. Completely interactive and responsive for readers and a great “push” medium Exclusive Canadian Business coverage CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

16. FIVE REASONS TO ADVERTISE IN THE CANADIAN BUSINESS JOURNAL The CBJ – written by Canadians, for Canadians – is essential reading for Canada’s top business leaders who want to stay informed of current business news, industry topics and trends. The magazine also features articles and columns from Canadian writers focused on all aspects of the Canadian business landscape, from environmental to legal to safety issues. Through CBJ, readers are able to access illuminating interviews with key public figures and regulatory bodies. E-reader design - Not a paper magazine pushed down a wire Award winning digital designers – specifically designed for digital readership CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

17. FIVE REASONS TO ADVERTISE IN THE CANADIAN BUSINESS JOURNAL Reason 5 Verycompetitive advertising rates in a BPA Worldwide audited publication Premium advertising positioning and section sponsorships are offered. Advertiser category exclusivity is available by issue Our unique digital-only format allows us to offer many unique advertising opportunities CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

18. FIVE REASONS TO ADVERTISE IN THE CANADIAN BUSINESS JOURNAL Who reads The Canadian Business Journal (CBJ) Business Type Associations 1% Construction 13% Energy and Utilities 6% Alternative Energy 8% Food & Drink/Food Service 11% Healthcare/Pharmaceutical 9% Manufacturing 14% Mining/Oil & Gas 13% Retail 5% Technology 6% Logistics and Supply Chain 11% Others 3% CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

19. FIVE REASONS TO ADVERTISE IN THE CANADIAN BUSINESS JOURNAL Who reads The Canadian Business Journal (CBJ) Number of Employees 0 – 49 15% 50 – 99 41% 100 – 499 26% 500+ 16% Unknown 2% Annual Revenue 5 – 9 million 13% 10 – 49 million 38% 50 – 99 million 27% 100 million+ 18% Unknown 4% CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

20. FIVE REASONS TO ADVERTISE IN THE CANADIAN BUSINESS JOURNAL Who reads The Canadian Business Journal (CBJ) Job Title/Function CEO/ Chairman/ Owner/ President 21% Vice President/ Directors 24% Senior/ Executive Manager 18% General Manager/ Plant Manager/ Project Manager 14% Purchasing Director/ Purchasing Manager 9% Maintenance/ Operations/ Transportation Manager 8% Others 6% CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

21. FIVE REASONS TO ADVERTISE IN THE CANADIAN BUSINESS JOURNAL 1. BPA Worldwide audited digital magazine 2. Outstanding national reach and readership 3. GREEN publication – environmentally sound 4. World class content and design – e-reader and laptop friendly 5. Competitive rates, premium positioning, section sponsorships, advertiser exclusivity, in a BPA Worldwide audited publication. CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication

22. FIVE REASONS TO ADVERTISE IN THE CANADIAN BUSINESS JOURNAL Thank you for the opportunity to provide this presentation If you have any questions or would like more information please contact Andrew P. Cook Group Publisher George Media Inc. 50 Burnhamthorpe Rd. W, Suite 805 | Mississauga | ON | L5B 3C2 T: 416.642-7678 | C: 416 559-8028 F: 905.402.9928 E: andrewc@georgemedia.ca www.CanadianBusinessJournal.ca| www.internationalresourcejournal.com www.abjusa.com| www.tabj.co.za | www.AustralianBusinessJournal.com.au CANADIAN BUSINESS JOURNALNorth America’s first BPA audited digital publication