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“I will either find a way, or make one”
Hannibal 217 BC
Startup Village - Skolkovo, Moscow
June 2, 2015
www.rubicon.vc
GENERAL
SOLICITATION
LE G A L D ISC LA IM E R
2
Under no circumstances should any material in this presentation be used or considered
as an offer to sell or a solicitation of any offer to buy an interest in any individual
company or investment fund managed by Georgetown Angels (Rubicon Venture Capital
LLC and Georgetown Angels Fund I DBA Rubicon Venture Capital). Any such offer or
solicitation will be separately made only by means of the Confidential Private Offering
Memorandum relating to the particular fund to persons who, among other
requirements, meet certain qualifications under federal securities laws and generally are
sophisticated in financial matters, such that they are capable of evaluating the merits
and risks of prospective investments. Copyright © 2014 All rights Reserved Georgetown
Angels & Rubicon Venture Capital.
This Confidential Investor Presentation has been prepared for discussion purposes only.
It is being delivered on a confidential basis to specified parties solely to assist them in
deciding whether to proceed with their investigation of Rubicon Venture Capital (the
“Company”). This Investor Presentation does not purport to contain all of the
information that may be required or relevant to a recipient’s evaluation of the Company.
The distribution and use by each recipient of the information contained herein and any
other information provided may not be distributed, reproduced or used without the
express consent of the Company or for any purpose other than the evaluation of the
Company.
Neither the Company or any of its affiliates or representatives makes any
representation, warranty or guaranty of any kind, express or implied, as to the accuracy,
completeness or reasonableness of the information contained herein or any other
written or oral communication transmitted or made available to the recipient. The
Company and its affiliates and representatives expressly disclaim any and all liability
based on or arising from, in whole or in part, such information, errors therein or
omissions therefrom.
This Investor Presentation includes forward-looking statements and projections
provided by the Company. Such projections and forward-looking statements reflect
various assumptions of management concerning the future performance of the
Company, and are subject to significant business, economic and competitive
uncertainties and contingencies, which are beyond the control of the Company. Actual
results may materially vary from anticipated results. No representations or warranties
are made as to the accuracy or reasonableness of such assumptions or the projections or
forward-looking statements based thereon. Only those representations and warranties
that are made in a definitive written agreement relating to a transaction, when and if
executed, and subject to any limitations and restrictions as may be specified in such
definitive agreement, shall have any legal effect. Each recipient should make an
independent assessment of the merits of pursuing a transaction and should consult its
own professional advisors.
The delivery of this Investor Presentation should not imply that there has been no
change in the business and affairs of the Company since the date of the Investor
Presentation. Neither the Company nor its affiliates or representatives undertakes any
obligation to update any of the information contained herein. The Company is free to
conduct the process for the transaction as it determines in its sole discretion (including
without limitation, ceasing to proceed with any transaction, terminating further
participation in the process by any party, and entering into an agreement with respect to
a transaction without prior notice to you or any other person) and any procedures
relating to such transaction may be changed at any time without prior notice to you or
any other person.
THESE MATERIALS ARE PROVIDED FOR CONVENIENCE ONLY AND MAY NOT BE RELIED UPON. PROSPECTIVE INVESTORS MAY
RELY ONLY UPON THE FUND’S PRIVATE PLACEMENT MEMORANDUM OR AN OFFICIAL SUPPLEMENT THERETO
Confidential To Recipient
www.rubicon.vc3
Twitter: @RomansVentures
#VCbible
www.linkedin.com/in/romans
•  Very active venture capitalist in Silicon Valley & New York
•  VC-backed Entrepreneur - The Global TeleExchange (The GTX), a $50M venture-
backed telecom VoIP venture…Raised $27m from Lucent Technologies
•  VC investment banker / advisor - Georgetown Venture Partners & Georgetown
Angels
•  Founder of The Founders Club (42 VCs on the advisory board)
•  Author and frequent venture capital speaker on CNBC & MSNBC
•  Fluent in English, German & French, conversant Slovak – 15 years in Europe
•  BA University of Vermont, Duke University, FU Berlin, MBA in Finance from
Georgetown University on scholarship
A N D R E W R OM A N S , R U B IC ON V E N T U R E C A P IT A L
www.rubicon.vc4
T R A N S LA T E D I N T O C H I N E S E & R U S S I A N
www.rubicon.vc5
It has never been easier or cheaper to launch a startup…
Today $500K FUNDING ACHIEVES WHAT REQUIRED $5M of funding 10 years ago:
•  3bn people online, proliferation of mobile web via smartphones
•  Proliferation of 100’s of accelerators Y Combinator, TechStars, SeedCamp, angels,
seed funds and AngelList
•  Amazon AWS hosting – no need to buy servers & Oracle licenses
•  OpenSource code & lower cost offshore development, developers everywhere
•  Platforms to acquire users cheaply & quickly (Facebook, Twitter, Google+, Apple,
Android, YouTube, Pinterest, Instagram, Tumblr, etc)
•  Lean Startup dynamics / cheaper, faster, 3-90 day product development cycles
Some things got MORE EXPENSIVE:
•  San Francisco & London real-estate asking 18 month’s office rent in upfront cash
•  Technical talent requires competitive salaries/options and first class working
environment & benefits
C H A N G E S T O V E N T U R E C A P IT A L LA N D S C A P E
www.rubicon.vc6
C R E A T IN G V A LU E OU T OF N OT H IN G 1/2
•  Fly to San Francisco, New York or London where you have friends
•  Recruit co-founders first
•  Recruit board of advisors
•  Pitch lawyers before angels or VCs
•  Pitch angels before VCs
•  Pitch customers to invest / fund development in return for product
•  Consider good accelerators
•  Leverage AngelList, pre-sales via crowdfunding – Navdy & Iotera
•  Create a network around your company with team, advisors &
investors
www.rubicon.vc7
C R E A T IN G V A LU E OU T OF N OT H IN G 2 /2
•  Create a business that makes money early / customer
financing
•  Create a business that can grow quickly
•  More people online than ever, more women online,
faster edge speeds, mobile internet, credit / prepaid
cards, international internet
•  Try to get 18 – 24 month runways with each financing
•  Always bring in value added investors, always be
raising funding
www.rubicon.vc8
R U B IC ON F U N D T H E SIS
Our thesis: If we can’t add value we don’t invest
 
How we add value: Network of angel, corporates and
institutional investors across the US, Canada, Europe and
Asia
A new model of venture capital: Investors in Rubicon’s
fund may co-invest on a deal-by-deal basis
Sidecar funds pay part of their deal-by-deal carry / profit as
a distribution to the main fund. Better for startups, better
for investors, better for Rubicon: win-win-win
www.rubicon.vc9
IN VESTM EN T F OC U S
Geography: Silicon Valley & New York Offices, US-focus, may invest
globally but prefer Northern Europe (London, Stockholm, Berlin,
Amsterdam, Paris)
  
Sector focus: Software/internet companies and some hardware/software
 
Enterprise and Consumer
Stage:
•  Raised a min of $1 million already
•  Must see at least one other VC in the deal with us
•  Current round provides 18 to 24 month runway
•  Potential for 10x return
•  Seeing significant traction—typically in terms of revenue growth but
also user growth and engagement
•  Capital efficient businesses with potential to grow very quickly
www.rubicon.vc10
C O- IN V E S T M E N T M OD E L
VC	
  Fund	
  
Invests	
  in	
  later	
  
stage	
  seed	
  
VC	
  Fund	
  
Invests	
  in	
  VC	
  
Series	
  A	
  &	
  B	
  
Sidecar	
  Invests	
  
in	
  Later	
  Stage	
  
Growth	
  	
  
LPs	
  Co-­‐
Invest	
  with	
  
the	
  VC	
  Fund	
  
LPs	
  Co-­‐
Invest	
  with	
  
the	
  Fund	
  
LPs	
  may	
  
Invest	
  
un@l	
  Exit	
  
Investors in our VC fund may co-invest with our fund from later stage
Seed, to Series A to very late stage pre-IPO rounds typically too late for
most VCs. Investors only co-invest in the deals they like
Angels, family offices & corporates deserve the same access to high
quality deals and terms as VCs, not just angel financings
www.rubicon.vc11
14 C OM P A N IE S IN 14 M ON THS TA R GE TIN G 2 5
Superhuman
Labs
www.rubicon.vc
12
R E LA T ION SH IP S: W H O W E IN V E ST W IT H
www.rubicon.vc13
VC Book Tour & Networking event
June 4th Thursday night 18:30 to 21:30
http://MoscowVC.eventbrite.com
IN VITA TION TO M Y B OOK TOU R VC EVEN T
www.rubicon.vc14
Do 2 favors for someone you meet tonight
It’s the magic dust
Make 2 intros for someone from tonight. Good karma will come back to you
Crossing the Rubicon
In the centuries since Julius Caesar led a Roman legion across the Rubicon
River, “crossing the Rubicon” has become synonymous with irrevocably
committing oneself to a bold and revolutionary course of action. At Rubicon
we’re committed to revolutionizing venture capital and building a lasting
venture capital franchise to last many generations.
QU ESTION S & DISC U SSION

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Andrew romans starting up - the challenges - startup village - 2015-06-02

  • 1. 1 “I will either find a way, or make one” Hannibal 217 BC Startup Village - Skolkovo, Moscow June 2, 2015
  • 2. www.rubicon.vc GENERAL SOLICITATION LE G A L D ISC LA IM E R 2 Under no circumstances should any material in this presentation be used or considered as an offer to sell or a solicitation of any offer to buy an interest in any individual company or investment fund managed by Georgetown Angels (Rubicon Venture Capital LLC and Georgetown Angels Fund I DBA Rubicon Venture Capital). Any such offer or solicitation will be separately made only by means of the Confidential Private Offering Memorandum relating to the particular fund to persons who, among other requirements, meet certain qualifications under federal securities laws and generally are sophisticated in financial matters, such that they are capable of evaluating the merits and risks of prospective investments. Copyright © 2014 All rights Reserved Georgetown Angels & Rubicon Venture Capital. This Confidential Investor Presentation has been prepared for discussion purposes only. It is being delivered on a confidential basis to specified parties solely to assist them in deciding whether to proceed with their investigation of Rubicon Venture Capital (the “Company”). This Investor Presentation does not purport to contain all of the information that may be required or relevant to a recipient’s evaluation of the Company. The distribution and use by each recipient of the information contained herein and any other information provided may not be distributed, reproduced or used without the express consent of the Company or for any purpose other than the evaluation of the Company. Neither the Company or any of its affiliates or representatives makes any representation, warranty or guaranty of any kind, express or implied, as to the accuracy, completeness or reasonableness of the information contained herein or any other written or oral communication transmitted or made available to the recipient. The Company and its affiliates and representatives expressly disclaim any and all liability based on or arising from, in whole or in part, such information, errors therein or omissions therefrom. This Investor Presentation includes forward-looking statements and projections provided by the Company. Such projections and forward-looking statements reflect various assumptions of management concerning the future performance of the Company, and are subject to significant business, economic and competitive uncertainties and contingencies, which are beyond the control of the Company. Actual results may materially vary from anticipated results. No representations or warranties are made as to the accuracy or reasonableness of such assumptions or the projections or forward-looking statements based thereon. Only those representations and warranties that are made in a definitive written agreement relating to a transaction, when and if executed, and subject to any limitations and restrictions as may be specified in such definitive agreement, shall have any legal effect. Each recipient should make an independent assessment of the merits of pursuing a transaction and should consult its own professional advisors. The delivery of this Investor Presentation should not imply that there has been no change in the business and affairs of the Company since the date of the Investor Presentation. Neither the Company nor its affiliates or representatives undertakes any obligation to update any of the information contained herein. The Company is free to conduct the process for the transaction as it determines in its sole discretion (including without limitation, ceasing to proceed with any transaction, terminating further participation in the process by any party, and entering into an agreement with respect to a transaction without prior notice to you or any other person) and any procedures relating to such transaction may be changed at any time without prior notice to you or any other person. THESE MATERIALS ARE PROVIDED FOR CONVENIENCE ONLY AND MAY NOT BE RELIED UPON. PROSPECTIVE INVESTORS MAY RELY ONLY UPON THE FUND’S PRIVATE PLACEMENT MEMORANDUM OR AN OFFICIAL SUPPLEMENT THERETO Confidential To Recipient
  • 3. www.rubicon.vc3 Twitter: @RomansVentures #VCbible www.linkedin.com/in/romans •  Very active venture capitalist in Silicon Valley & New York •  VC-backed Entrepreneur - The Global TeleExchange (The GTX), a $50M venture- backed telecom VoIP venture…Raised $27m from Lucent Technologies •  VC investment banker / advisor - Georgetown Venture Partners & Georgetown Angels •  Founder of The Founders Club (42 VCs on the advisory board) •  Author and frequent venture capital speaker on CNBC & MSNBC •  Fluent in English, German & French, conversant Slovak – 15 years in Europe •  BA University of Vermont, Duke University, FU Berlin, MBA in Finance from Georgetown University on scholarship A N D R E W R OM A N S , R U B IC ON V E N T U R E C A P IT A L
  • 4. www.rubicon.vc4 T R A N S LA T E D I N T O C H I N E S E & R U S S I A N
  • 5. www.rubicon.vc5 It has never been easier or cheaper to launch a startup… Today $500K FUNDING ACHIEVES WHAT REQUIRED $5M of funding 10 years ago: •  3bn people online, proliferation of mobile web via smartphones •  Proliferation of 100’s of accelerators Y Combinator, TechStars, SeedCamp, angels, seed funds and AngelList •  Amazon AWS hosting – no need to buy servers & Oracle licenses •  OpenSource code & lower cost offshore development, developers everywhere •  Platforms to acquire users cheaply & quickly (Facebook, Twitter, Google+, Apple, Android, YouTube, Pinterest, Instagram, Tumblr, etc) •  Lean Startup dynamics / cheaper, faster, 3-90 day product development cycles Some things got MORE EXPENSIVE: •  San Francisco & London real-estate asking 18 month’s office rent in upfront cash •  Technical talent requires competitive salaries/options and first class working environment & benefits C H A N G E S T O V E N T U R E C A P IT A L LA N D S C A P E
  • 6. www.rubicon.vc6 C R E A T IN G V A LU E OU T OF N OT H IN G 1/2 •  Fly to San Francisco, New York or London where you have friends •  Recruit co-founders first •  Recruit board of advisors •  Pitch lawyers before angels or VCs •  Pitch angels before VCs •  Pitch customers to invest / fund development in return for product •  Consider good accelerators •  Leverage AngelList, pre-sales via crowdfunding – Navdy & Iotera •  Create a network around your company with team, advisors & investors
  • 7. www.rubicon.vc7 C R E A T IN G V A LU E OU T OF N OT H IN G 2 /2 •  Create a business that makes money early / customer financing •  Create a business that can grow quickly •  More people online than ever, more women online, faster edge speeds, mobile internet, credit / prepaid cards, international internet •  Try to get 18 – 24 month runways with each financing •  Always bring in value added investors, always be raising funding
  • 8. www.rubicon.vc8 R U B IC ON F U N D T H E SIS Our thesis: If we can’t add value we don’t invest   How we add value: Network of angel, corporates and institutional investors across the US, Canada, Europe and Asia A new model of venture capital: Investors in Rubicon’s fund may co-invest on a deal-by-deal basis Sidecar funds pay part of their deal-by-deal carry / profit as a distribution to the main fund. Better for startups, better for investors, better for Rubicon: win-win-win
  • 9. www.rubicon.vc9 IN VESTM EN T F OC U S Geography: Silicon Valley & New York Offices, US-focus, may invest globally but prefer Northern Europe (London, Stockholm, Berlin, Amsterdam, Paris)    Sector focus: Software/internet companies and some hardware/software   Enterprise and Consumer Stage: •  Raised a min of $1 million already •  Must see at least one other VC in the deal with us •  Current round provides 18 to 24 month runway •  Potential for 10x return •  Seeing significant traction—typically in terms of revenue growth but also user growth and engagement •  Capital efficient businesses with potential to grow very quickly
  • 10. www.rubicon.vc10 C O- IN V E S T M E N T M OD E L VC  Fund   Invests  in  later   stage  seed   VC  Fund   Invests  in  VC   Series  A  &  B   Sidecar  Invests   in  Later  Stage   Growth     LPs  Co-­‐ Invest  with   the  VC  Fund   LPs  Co-­‐ Invest  with   the  Fund   LPs  may   Invest   un@l  Exit   Investors in our VC fund may co-invest with our fund from later stage Seed, to Series A to very late stage pre-IPO rounds typically too late for most VCs. Investors only co-invest in the deals they like Angels, family offices & corporates deserve the same access to high quality deals and terms as VCs, not just angel financings
  • 11. www.rubicon.vc11 14 C OM P A N IE S IN 14 M ON THS TA R GE TIN G 2 5 Superhuman Labs
  • 12. www.rubicon.vc 12 R E LA T ION SH IP S: W H O W E IN V E ST W IT H
  • 13. www.rubicon.vc13 VC Book Tour & Networking event June 4th Thursday night 18:30 to 21:30 http://MoscowVC.eventbrite.com IN VITA TION TO M Y B OOK TOU R VC EVEN T
  • 14. www.rubicon.vc14 Do 2 favors for someone you meet tonight It’s the magic dust Make 2 intros for someone from tonight. Good karma will come back to you Crossing the Rubicon In the centuries since Julius Caesar led a Roman legion across the Rubicon River, “crossing the Rubicon” has become synonymous with irrevocably committing oneself to a bold and revolutionary course of action. At Rubicon we’re committed to revolutionizing venture capital and building a lasting venture capital franchise to last many generations. QU ESTION S & DISC U SSION