My local SEO presentation from SEMPDX Searchfest 2014

1. EVERYTHING IS AWESOME IN
SEARCHFEST
February 28th, 2014

8. Every other local site u can think of!
https://getlisted.org/static/resources/local_search_ecosystem.pdf

10. No Listing!
Here’s How To Find Em!
• www.getlisted.org
• https://www.whitespark.ca/local-citation-finder
• www.yext.com
• Search “{Name}” | “Address” | “{Phone#}” in Google

11. Play Well Pleasanton
Play Well Teknologies
Play Well TEKnologies
Neustar
Localeze
0
1
0
Claim!
Axciom InfoGroup Factual
1
1
1
0
0
0
1
0
0
Close!
Update!
Here’s Where To Look!
Acxiom:
Factual:
Infogroup:
Neustar Localeze:
https://mybusinesslistingmanager.myacxiom.com/#
http://www.factual.com/data/t/places
http://www.expressupdate.com/
http://www.neustarlocaleze.biz/directory/index.aspx

12. •
•
•
•
•
•
•
Fill it out 100%
G+ NAP = Website NAP
Use Local Phone #s
No P.O. Boxes Please!
Great Description w/Keywords
Use the Right Categories
Photos, Photos, Photos
Trouble?
https://support.google.com/places/answer/176504

14. • Connect website & Personal G+ page w/ rel=“author”
• Connect website & Company G+ page w/ rel=“publisher”
Here’s How To Do It:
https://support.google.com/webmasters/answer/2539557?hl=en
https://support.google.com/plus/answer/1713826?hl=en

15. • Page for each area you serve
• Local addresses on service area pages
• Regularly updated content on location pages with
geo-specific keywords
• Understand regional differences & use them

16. http://willenslaw.com/report-your-accident/

17. http://www.dralexchambers.co.uk/fat-removal/vaser-liposwelling-bruising-and-numbness.html

18. http://www.airnowhvac.com/heating-and-air-conditioning-selma-al/

22. * As of June 2013
Source:
http://www.thever
ge.com/2013/6/10
/4415258/appleannounces-600million-iosdevices-sold

23. …Not Including iPhone 5s/5c, iOS 7,
iPad, iPod, Mac & Xmas
Source: http://applemapsmarketing.com/2013/11/63-of-iphone-owners-use-apple-maps-says-comscore/

24. @localseoguide
+ Andrew Shotla

25. @localseoguide
+ Andrew Shotla

27. @localseoguide
+ Andrew Shotla

30. Slideshow

32. @localseoguide
+ Andrew Shotla

36. http://applemapsmarketing.com/2013/09/businesscategories-in-apple-maps-for-ios7/

38. • Report Problem x1,000
• Move Pins x1,000
• Submit/Update Correct Info to
Data Providers
• 90 – 120 Days to Fix (If you’re
lucky)

39. Business Listings
http://www.neustarlocaleze.biz/directory
/index.aspx
http://www.mybusinesslistingmanager.com/
http://www.factual.com/data/t/places
Reviews & Photos
https://biz.yelp.com/

41. http://applemapsmarketing.com/2012/10/how-to-add-your-business-listing-to-apple-maps/

42. http://searchengineland.com/10-simple-things-smb-websites-needto-fix-before-seo-88585
http://searchengineland.com/google-places-ranking-factors-the-phdversion-114839
http://searchengineland.com/the-smb-guide-to-changing-businessnames-seo-128939
http://searchengineland.com/how-to-create-content-when-youdrather-be-doing-something-else-126622
http://searchengineland.com/5-tips-for-responding-to-negativecustomer-reviews-online-102136
http://searchengineland.com/4-tips-for-success-with-seasonal-localseo-88601
www.localseoguide.com/local-seo-tools/

43. www.localseoguide.com
www.applemapsmarketing.com
localseo@localseoguide.com
Twitter: @localseoguide
+Andrew Shotland