In a 15 minutes seminar, using this slide I talked briefly about monetizing mobile apps.

1. FOWAB 6/SparxUp Seminar, May 20, 2011
Monetizing Mobile Apps
Monetizing Mobile Advertising Era
Andri Yadi
@andri_yadi

2. I won’t bother you with statistics!

3. About me
about.me/andri

4. A movie freak
Movreak

5. Build a company & code for food

6. 8 years in mobile development

7. The History of Mobile Devices
Before iPhone! After iPhone!
1988 2007 2010 ?
Motorolla 4500x! iPhone! iPad!

8. Smartphone sales to pass
computers in 2012 – Morgan Stanley
Tablet sales to match desktop in
2013 – Morgan Stanley
By 2013, mobile phones will
overtake PCs as the most common
web access device worldwide
– Merrill Lynch report

10. So, you’ve created apps,
how to monetize them?

11. Direct vs. Indirect Monetization
Paid apps
In-app purchase Advertising
e/m-commerce
Digital goods O ers
Subscriptions
Premium content/ Referrals
membership
Donations

12. Going B2B: it’s a huge market

13. Why?
'&/5*0*,-$%6+
!"#$%&'&'"()*!"#$%&'&'"()*!"#$%&'&'"(+
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5!04!%*57'33893*#"2'3%*0$$*.%1%3"$%45+

14. !"!#$%&'#&()*+#

15. !3'%(&I*:5&40*J(&%4(0&'"(03+
0(*0$$*8"4*:;<=>???*
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8"4*G*#"(&,5+
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16. $%&'#&()*+#

17. A social mobile app around
movies and cinemas

18. Movreak for all mobile platforms

19. http://itunes.com/apps/movreak/

20. Movreak for iOS

21. Movreak for Symbian^3

22. Movreak for Windows Phone 7
in initial development

23. Monetization

24. Variants
Movreak Premiere Movreak
(Paid App) (Free-mium)

25. Free-mium
In-app Ads
Ticketing Goodies

26. y
Yes, you c an be rich b
s
doing mobile app
t!
d evelopmen

27. Pesan Sponsor

29. *','-./'0&#
1234567#

30. 89:#
1234567#

31. ;<=;>#*'&?@A'0#
1234567#

32. My company do all
mobile platforms!
If you think you’re
awesome, either mobile
developer guru or still
early learner, send your
awesome CV to
hrd[at]dycode.com

33. Learn Mobile Apps Development?
Join
iOS:
http://www.imadcamp.org
id-ObjectiveC@yahoogroups.com
!"#$%!&'()%#*'+,-
)..(,//0**1&2#*."#$%#*&"32#*.-
$%.#*.4#*."#$%#*&"32#*.
Nokia Symbian/Qt:
http://nice.or.id

34. http://www.dycode.com
o ce@dycode.com
@dycode
Andri Yadi | a[at]dycode[dot]com | @andri_yadi