Here are the slides from the presentation we did yesterday for the Doncaster Chamber on SEO and how get more visible in Google. Hope you get some value from the seminar!
Andy Roberts
andy@needmoreclicks.com
Unit 8
Durham Lane
Doncaster
South Yorkshire
DN3 3FE
01302 211 450
https://plus.google.com/u/0/+AndyRoberts1
2. My Aim…
To give you simple ideas
that make a difference to
your online presence
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Introductions
Why Do We Need SEO?
Natural v PPC
On Page SEO – Finding & using the right
keywords
Off Page SEO – Building Links & Social Media
Google Places
PPC (Google Adwords)
KPI’s & Measurements
Wrap Up & Questions
4. What is SEO (Search Engine
Optimisation), web site optimisation,
online marketing, internet marketing?
The process of increasing the amount of
visitors to a web site by ranking high in the
search engine results, pay per click
advertising or social media followed by
maximising site conversions
5. Why Do We Need SEO?
But be careful chasing top spot!
11. How do we do Keyword Analysis?
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Google Keyword Planning Tool
Google Suggest
3rd Party Tools e.g. Market Samurai
Customers / Suppliers / Staff
Themes & Categories
16. Page Title – Very Important
Page Description sits
‘behind the page’ but forms
part of the search snippet
Headings (H1, H2…)
The right content
Images Need Alt Tags
17. Search Snippets
Page Title – Very Important
~65 Chars
Page URL
Page Description
~165 Chars
These are all sales
opportunities, make
sure you have calls
to action
21. What to do with Keywords
•Page Titles, Page Descriptions, Headings
•Website Copy, write compelling content & keep it
current
•Keyword in the 1st & last sentence of the page, bold
the first one
•Within Image Alt Tags
•Within Anchor Text for internal pages
•Make sure each page is different
22. On Page SEO – Making The Page Relevant
• Remember Google likes relevancy – the
more up to date the better
• The link to landing page must be seamless
• For Natural Results & Especially Google
Adwords
• Review Google Guidelines
• Let’s look at your websites
24. Off Page SEO
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What does this mean
How to get links
Forums, Video, Blogs, Social Media
LinkedIn
Twitter
Facebook
‘Keyword Cloud’
25. Google Likes Links
• One of the most important factors in
getting ranked
• Inbound links to your website
• Incredibly Important
• From ‘authority sites’
• The more the better
• Use the right Anchor Text – a mix of
keyword and generic e.g. ‘Click Here’
37. How to use Social Media
• Remember, Google Likes Links
• Use Social Media sites to generate links to your
web site
• To grow a community around your products and
services
• To allow friends to recommend you to their
peers
• Combine Online & Offline Strategies
39. • Add Social Media buttons to your email
signature
• Make them prominent on your website
• Run competitions
• Use printable vouchers
• Build an email list
• Don’t spam, send them something they’ll
want to read
40. Blogs In More Detail
• Why set up a blog?
• Built within your site or stand alone,
keyword based domain (.co.uk)
• Using Wordpress
• Set up already & make money - Empower
• Keeping it updated
