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The Ethics & Pitfalls of Ghostblogging
- 3. The
Good
Side
Takes
work
Earns
respect
You
learn
as
you
write
Clean
conscience
May
or
may
not
get
a
lightsaber!
- 5. Inevitable
Less
than
eloquent
C3PO
on
behalf
of...
Post
occasionally
Disclosure
page
Buck
stops
here!
- 6. Supporting
Role
Just
give
me
the
links!
Disposable
Will
only
ever
be
a
stormtrooper
Stay
behind
the
mask
You
may
get
shot!
- 7. The
Dark
Side
The
Emperor
is
busy
Minimal
risk
Spread
workload
Chance
to
redeem
yourself
- 8. The
Reveal
You
don’t
know
what
“you”
said
Risk
your
reputation
Ex-‐employee’s
revenge
Plan
for
when
you’re
outed
- 10. End
Credits
andy@marketingpilgrim.com
Trackur.com
MarketingPilgrim.com
AndyBeal.com
Twitter.com/andybeal