10. #CONTENTFIRST ANDY FITZGERALD | @ANDYBYWIRE
THREE LEVELS OF PROCESSING
Visceral Behavioral Reflective
Adapted from Don Norman’s Emotional Design
Well learned,
routine operations
Sensitive to experience,
training & education
Rapid judgements
about good & bad,
safe & dangerous
12. #CONTENTFIRST ANDY FITZGERALD | @ANDYBYWIRE
A SYSTEM OF WORDS
“A complex system that works is invariably
found to have evolved from a simple system
that works.”
– John Gall
13. #CONTENTFIRST ANDY FITZGERALD | @ANDYBYWIRE
OPPORTUNITIES
‣ Test and iterate across behavioral & reflective processing
‣ Build simple language systems that work
‣ Encourage clients to work with content earlier in the
design process
‣ Work collaboratively on content structure and design
with team members and clients
15. #CONTENTFIRST ANDY FITZGERALD | @ANDYBYWIRE
GOALS
‣ A flexible, collaborative environment in which to test,
learn and iterate quickly
‣ Built with lightweight, open source resources
‣ That is as transparent as possible, in order to model and
communicate the functioning of the system
16. #CONTENTFIRST ANDY FITZGERALD | @ANDYBYWIRE
SIMULATION: THE WHITE BOX
“Instead of the inside of the system being
perfectly hidden, it is perfectly revealed – a white
box rather than a black box.”
– Gerald Weinberg
35. #CONTENTFIRST ANDY FITZGERALD | @ANDYBYWIRE
OPPORTUNITIES
‣ Test and iterate across behavioral & reflective processing
‣ Build simple language systems that work
‣ Encourage clients to work with content earlier in the
design process
‣ Work collaboratively on content structure and design
with team members and clients
37. #CONTENTFIRST ANDY FITZGERALD | @ANDYBYWIRE
GOALS
‣ A flexible, collaborative environment in which to test,
learn and iterate quickly
‣ Built with lightweight, open source resources
‣ That is as transparent as possible, in order to model and
communicate the functioning of the system