ORIGINAL SOURCE FILE FOR DOWNLOAD.
(formatting view on Slideshare does not accurately represent presentation design. see pdf for formatted view)
This presentation covers thoughts on "new media and digital connectivity" within comprehensive marketing strategy. It's a historical presentation to members of the energy and utility sector..updated with a few minor edits on 8.25.09. The presentation was given as a bookend piece to Geoff Livingston's (of The Buzz Bin) presentation on social media.
Includes Nike + and BMW case studies.
“ Graffiti” is one of Facebook’s most popular applications, with over 200K daily active users. Facebook users who have the application use it to draw on a friend’s “wall”, where it shows up on their profile for everyone in their network to see. For the launch of the 1 Series, BMW is teaming up with Federated Media along with the founder of the Graffiti application to create the ultimate “Build Your Own” functionality within the Graffiti application. Users will start with a template of a professionally drawn outline of a 1 Series. This will act as their blank canvas on which they can completely design the color and background of their car. Once completed, you will be able to post the custom designed car to a friend’s wall, where all of their friends will be able to see it. In fewer words. This is a Viral Build Your Own application done in conjunction with Graffiti, allowing users to express themselves while experiencing the design and beauty of the new 1 Series. Lastly, we are also doing a micro-site with Federated Media that, among other things, will have a page dedicated to the best Facebook graffiti drawings.
Since its inception back in May of 2006, runners have used the $29 Nike + iPod Sport Kit to log close to 50 million miles, according to Nike. The kit includes an in-shoe sensor and a receiver that attaches to iPod, allowing runners to track data on time, distance, calories burned and pace.